. MONDAY, AUGUST 11, 1919 Sunburs The heat of Suhburn is quick- ly taken out by an application of BEST'S BALM The effect is simply marvels .ous---the heat and pain disap- pear at once and leave the skin cool and comfortable. Large Jars 25 cents, The Popular Drug Store Open 'Sundays At Best's The Forular Ting Store 3 Branch 2018 I Phone 59. ¥ Weare offering a dis- : count of "15 Per Ce on all our stock .of Ladiés' Umbrellas. 'r : No article is more service- Tesh Lettuce, B Cycumbers and Vege- - tables, ete. Fresh Fruits arriving daily-- Red Currants, Raspberries, Peaches, Bananas, Gooseberries and Pears. Watermelon, whole, or by the IW slice. 1 Choice fresh Butter 50 to 55¢ be - - The United Grocery 188 Princess St. 207 Next to Standard FOR SALE We have a large number of Military Tents F Bell and Marquees for sale, cheap 1. Cohen & Co. 275 Ontario Street. Phone 584 Eo rm A ee Dr. James W. Robertson' is back in Ottawa after an overseas trip to see about the disposal of surplus Canad- fan farm products. [ able either as ® gift or for one's l own use; and this is an oppor- : tunity to procure the finest and L latest types at a considerable $ saving.' Wedding Rings--Marriage Licenses 4 SMITH BROS. JEWELERS ANG A00 . Sawed in Stove Je Lengths BOOTH & CO,, . : Phone 133 Foot West Street LLU TR TTT IT = This Is Amivérsary Week A McKelvey & Bir Bok els Limited gE "In 1854 the firm consisting of Messrs. John McKelvey and establish , Bamuel Birch, the "been one of the foremost business concerns in ess. For 65 years it has ® life of King- ston and vicinity. Two years ago, August 16th, 1917, the present ; management assumed control of the Hard ' We wish to and to mark the event, ware Department. 4 8, thank the public for thelr generous support, - the Anniversary Day, Friday, August: + 15th, 1919, and Saturday, August 'following reductions in prices: 16th, 1919, we will giye the- 8 per éent. discount off Happy Thought Cooking Ranges. THE DAILY BRITI FA mse | i 1 than iron pipe. | aay, will appear news 'and THE HANTS' COLUMN Edited by 2 MANSFIELD F. HOUSE (Copyzight.) lems In wis col hick Ld THESE S{X MERCHANTS SAY IT PAYS TO SPECIALIZE. i Operatix that "The Successful Dealer Must Be a Specialist," Clara D. True, of El ae opened "The First Exculs- ivi le Store in the South-west." She sells nothing but apples and cider, but she aslls em by the earl Where' other dealers "sell them by the peck. A : Clara thinks of apples in terms of trainload lots, not barrels, She's got the public thinking about 'them and her n the same way and she has the apples, so "there's nothing to it." Her, sugess is due to the fact that she gives an unusual service in the wide selection she offers amd that in the idea itself she has seized upon most striking advertising matenal, which she has handled in an individ- ual way. A typical example is from a recent ghpouncement: * "Have taken New Mexico apples this year ymd made then a formidable rival to the famous apples grown in the northwest fruit section." Miss Trae does not waste any time singing tlie praises os arguing the merits of the New Mexico apple. She just makes a flat news statement of what she Las done with it, and lets the reader drgw conclusions, Clara. has attracted attention, aroused crriosity and created a desire to buy, all in that one sentence. A Shirt-Built Success. When a Chestnut street, Philadel- phia, haberdasher Sot tired of doing a mediumjy profitable business "in a mediocre wort of way, just getting a "regsonable share" of the Chestnut street trade, and lying awake at nights wosrying over the chances of some one of his rivals getting an inch or so ahead of him--he determined to specialize himself out of medio-~ erity. He didn't hunt for a novelty to han- dle. Novelties are good for little tem- porary spucialties, pullers for regular lines. He wanted to keep his business stable, so lie chose the most staple line he had, shirts. He threw everything else out of his store to make way for more shirts, and he made it a point to have every kind and style of shirt on hand that € man could come in and ask for. His busipess immediately stood out in contrast with those of the usual Philadelphia haberdasheries. Men came to him first for shirts they couldn't got elsewhere, and became regulars with him for all kinds of shirts beétpuse one always has that safe, conteated feeling of having miss- ed no good bets when one deals with 9 specialist. ref Pipes and Ora The Etir Company down in Texas ializes on nothing more or less h season, when the farmers sre planning their irrigation systems, ihe company holds a big sale of pipe. Naturally it offers the farm- }i ers evety size and type they possibly can desir. The Climax Grocery, in Salem, A a Sn lite All Played Out, o Low, Try' When hat overpowering weariness and a never-rested feeling comes jjordér {uw underm 1] The. cure is simple. over you, it shows some serious dis- your health. Build up the sys and nourish the body back to health by pure wholesome blood. The oie sure means of doing tifls is with Dr. Hamilton's Pills. They are a marvellous ald to appetite-- convert all you eat into nutriment tissue-building material. 'Thus | 0 body is supplied: with new j{ nerve fibre, hardy muscle and firm Dosh, . LASting good health is ute follow. . It you really want to well and st: on pm pian ton's Pills, 25¢ per box at all dealers. ON SALE TUESDAY every M short articles of specinl interest to merchants, their sale,people and business men and women in general. All phases of | store maiagement--buying, 'accounting, advertising and retail salésman- ship--will be dealt with, not theoretically, but by descriptions of methods actually in use by\ successful merchants, in her advertised belief | basis oad aie; That's the kind we're offering." day, Wed y and Satur | Mass, has not given up its general lines to go in business on the same is as Clara D. True, but it does | specialize in oranges. The following 1s a typical announcement which il- lustrates the manner in which it keeps its "orange drive" going, "Oranges for slicing must be firm, solid and e next time perhaps there will be a few words on the proper kind of oranges for making marmalade. Battles, the Philadelphia florist, has made his business different from that of most other flo in the city by specializing on jardinieres and various | kinds of containers for flowers and flower pots. Others do this too, of course, but none of them carries the specialization to the extent that Bat- tiles does. He claims that his trade in such articles is merely accessory to his flower business. It is. But his display of beautifully blended colors and shapes in pottery and glassware is so big and the selection $0 wide that so far os the customer is con- cerned, at least, the sale 'is of the container-plus-the-flowers, as often as it is of the flowers-plns-the-container, The Heiss Floral Company, of Bos- ton, also specializes in this manner, quoting two prices on its flowers, one with and ope without the container. "PENNIES, PLEASE" IS NOW A RETAIL SLOGAN The penny problem has been quite an annoyance for the majority = of small retail stores ever since the lux- ury and other federal taxes have made the odd-cent price the rule rather than the exception. There is a strong ten- dency for these smallest coins to flow outward over the counter much more rapidly than they flow inward. A Philadelphia tobaceonist has solv- ed the problem by little signs on his | counter, on the walls and over the | cash register of which the following | inscriptions are typical: "Pay us in pennies if you can." "We're glad to get pennies." % "Have you got five pennies for a nickel ? "We need pennies to make change." It works very well. Most men, says the proprietor, are really bothered these days by the umulation of pennies in their ot but simply through habit or the mistaken notion that the store doesn't want to be bo- thered- with them, or that it "looks cheap" to count out seven pennies in stead of laying down two nickels or a dime, they just let them continue to accumulate in their pockets, when as a matter of fact, the cash register is hungry for them. "The signs serve another od _pur- pose that I didn't think of when I put them up," the prietor continued. "They generally bring out some little ccmment of surprise or humor on the the opportunity for a cheerful word or two ourselves on something not quite su dead ds the weather. The cheer- fu! word or two has a 'great deal to dv with winning steady patronage, but believe me, you commence to feel silly and uninteresting wheii you have remarked that it is a pleasant day to about ninety-eight 'people in succes- on" » PERILS OF PEACE NOW INCLUDE BUTTER-BOMBS How'd you like to be beaned by thiee pounds of butter? That was: the first thought which SH WHIG a part of the customer. That gives us |° i Announcing the readiness of the Fall and Winter collections of new and exclusive designs in i -- Styles and Fabrics " of exceptional distinction, Our Fall Modes are unsurpassed in attractiveness and beauty and an early call will be - appreciated. i | i Fashion Lights for Fall Reflected in _ Women's Suits Beyond the horizon of mid-summer appear brilliant fashion lights for fall and Suits in our Salon have brought their reflection. - The styles are exceedingly smart, fashioned in. graceful slender lines with novel pocket arrangements and trimming. Some are elaborately em- broidered or fur trimmed. A The materials are French Gabardine, Silvertone, Velours, Broadcloth, English Tweed mixtures. The colors are new Brown, Taupe, Burgundy, Navy, French Grey. &! Priced $35.00 to $100.00. Women's Fall Coats A choice assortment of distinctive, unusual modes in Fall Evening Wraps, Motor and Dress Coats full of beauty, grace and richness are on display. They herald highly. interesting, new style notes and assure us like the Suits that Fashion has, indeed, cast off the shackles of war-time instruction. In festive garb she reappears bedecked with fur and rich | Sil s tone. i t il dcloths, Sale Seal Plush; priced $25.00 0 $85.00 J novelty materia ial of the season is a -- = a ag