MONDAY, AUGUST 18, 1919, THE A MERCHANTS COLUMN | NBR =). -- 2 3 ES -- SEE ett A ELEN Sra MAKE St meet . . RPT, TOIT TTT TOT I Edited by , YH . MANSFIELD F. HOUSE \ ; 1] { | ! (Copyright.) | GY '= dn this column, which appears every Monday, Wednesday and Satur day, will appear news and short articles of special interest to merchants, their salespeople and business men and women in general. All phases of store management---buying, accounting, advertising and retail salesman. ship--will be dealt with, not theoretically, bus by descriptions of methods actually in use by successful merchants, Hil i | | i i EIGHT BUSY LITTLE SIDE- roves more than sufficient to induce LINES THAT PAY PROFITS. fr to authorize the additional per, Its B Wise business man who is net pense, advists overlooking some opportunity to add Bn advertising a : De- to his profits by the simple expedient |cember offers its a fo the off- of using his present organization to |¢ials of its client companies for the sell some novel side line. Simply he- | Preparation of indi al 'Christmas cause a thing is "out of your regular ca Because of its acquaintance "" is no reason in itself for not |With their personalities it is able to allowing it to pad your profits and re- | give the cards ag individual interest, your overhead. e early bird | the office rhymster furnishes what. fatches the worm only because she yt 8 Sphropriate verse is required. 8 her eyes open, a aster Willi Ramsde]] & I isn't always an easy matter to |& Co, in the relghbothoos of ol Son ofind the proper "side line." Some- |inent cemetery in Cleveland, sold out "Sims it's a matter of a fortunate lo- (a large stock of potted plants solely | eation, sometimes it consists in cash- [by the simple plan of dis i in on the peculiar ability of an |placard reading: "Plants ordered here vidual in the organization, oftener | Will be delivered to Lawndale Ceme- still it is a deliberate specialization | tery without etxra charge, on an allied line, not for the immedi- |. Dan Williams, a New York picture ate profit it entails, but because it dealer, has built up a national reputa- attracts a new group of customers tion and a hi nly profitable trade Who then become prospects for your |in the novel field of miniature ship- far goods. models and sells hig reproductions to Lo lowing briefly told examples all parts of thie United States, cover ree types: levela ewel t A drug store {ocated close by a |particular wk of a cee a Brooklyn hospital hazarded a guess | while in the same block a book and that many of its padsers-by would | stationery merchant has a successful prove customers for flowers if the op- [agency for a famous make of jewelry TRinity Was offered them. Realiz- The interest Xe has developed is grow- cut flowers would entail an |ing into a fa of large ions. umprofiatie Smount of fe through SE proportions a carefully selee stoc -------- of potted plants was added to their SOLD 32 PER CENT line and featured close to the show SENT "ON APPROY ALS BOOKS window beside the magazine rack. Not When 'most book AL only did the plants sell but the sale laini coksellers were com- plaining that business was quiet on ac- of ines and candy was also in- s e crossed by the demands of the same on x fhe entertainment competi- ol ors, ; eatres, 'movies,' outdoors, "A ookistors---the Korner & Wood John B. Fosier s bosnd, newspapers, Sompany. of Cleveland, D.~surprised ark, NJ, decided to stir up business a by making a window dis- thet on oor ios ly coin the result al he oo Ardiatie eee of the customers he Fe bend ent customer found the tools grouped with | When a new shipment of books was the Intost book rden and horti- | Toceived, Mr. Foster wrapped up Mure 8 The plc le a at. | twenty-five to one hundred packages tractive and the sale of orden baoks | °F Jour books each. Then he made up nbed fr 8 result of the novel x | ond uni: The peskirs Toy OTIOIS : perimen x Jipss and 'Bleetrotyps and ped this [Personally addressed, multi- Fingraving Company, of Cleveland, My Dod weer: Honk ite Ta ia | ve ut Sd from ur al leon By mpans of Bookiots Lishers + 3 shipment of the enclosed sent through the mails and by news- re . r advertising at holiday time it |, (Here Mr. Foster listed the four developed. considerable business, | 5 hie enclosed in the package). These are such interestin and ex- Jujchasers are almost always new + £6 its books, but a careful watch of | $2Ptional stories that I wanted a few results EEE] Sure of a WR : Welcome-Chiclets T HE best-liked confection in Canada-- Fath, AEF (18 me bry | "Peally Delightful" Chiclets. So dainty, Gulintances which te Sesiing of | 1 AM Sending hevit o volun of freshingelv 4 ff, t, with thei d EEE ee PT op | so reireshingly different, with their candy- * ps wedding invitations, day > wo. our wagon will 4 4 . . : Erannesam Sri ninte le | MB coating dementhe. A chewing gum bonbon whieh the Tp Sth ag ost ade will"be pleased to : | grime ensE-m aly IIE always welcome, never neglected. HERR LL EL CH EH THT TET St hn TR Se its interest as showing the in- reason tion "in reverse" almost always ken ty ol stud, | : : . > ad nl IIH Make it a practice always to have At home, have the family-size | Helps « Weak Throat. a ee! : Helps 8 Weals Throat | parse. mB Tom) | Chiclets handy. See the pleased = Week-End Box a generous sup- Cures Bronchitis 7,2 goblisners to Presi gu Bi smiles when you produce the ply for 25 cents. 2 ling Ba riblenhion aa 1 5 ho | VI iE famous yellow and gold packet. Then everybody will be happy new volumes as we month, for your perusal, On the first trial of this plan, M messiness (WIE --an Adams product, particularly prepared ; tfulness. On, a book by Henry A,~ later Jor 4 two other hooks T, \n.-Oatar : books on earth to the man that bronchitis, catarrh or throat Re rou Will Fealize this the which