Re i, nd "ne PAGE SIX 'THE BRITISH WHIG 86TH YEAR - = : Th | = ==1==I TARE (ter w= 4 Bit 4 1 and Sent. Weekly: by WHIG PUBLISHING CO. LIMITED Published Daily THE BRITISH J. G. Elliott Leman A, Guilg .... # President | S Editor and | ing-Director] emer Business Office Editorial Rooms ..,. Job OM "as SCRE Rn (Daily Edition) year, delivered In city . year, if paid in advance .... year, by mall to.rural offices year to United States ...c,.. 99 (Semt-Weekly Edition) } year, by mail, cash 3! il year, if not paid in advance 31.50 year, to United States ... 1.80 Six and three months pro rata. One One One One One Une OUT-OF-TOWN REPRESENTATIVES | 3. Bruce Owen, 22 8t. John St., Montreal \ M. Thompson, 402 Lumsden Bldg. | Toronto. i ¥.R.Northrup, 238 Fifth Ave. New York] ¥.R.Northrup, 1510 As#'n Bldg. Chicago | ---------------- on ------------------------ { Letters to the Editor are published | only over the actual name of the writer, Attached ig one 'of the printing offices in Cansda. | ------ ! best Job | ------------------------------------------) The circulation of THE BRITISH || WHIG is authenticated by the ABC Audit Burean of Circulations. not | The test of advertising 1s 'does it get by," but "does it get buyers?" When 1 feel like finding fault, 1 always begin with myself, and then I| never get any further.--David Gray- | son: . } | Britain's heir apparent has fade | { the streets depart | ex | guard in municipal {lower figure on the article on the streets should ahead with as Ii | sible, Graham's | traction | dence that a little | fittingly observed | business will | sports. and | with says Marketin; 1 ¥ ell or- ganized. L have solved some the Port Sur ing any pay e man opens a « local bank, banker credit man's pay. CALLING YOR TENDERS, Ald. Graham, t inis ratfy of self into a mess tenders for all road amounts of 1 ded. The t Graham would not ivic committee varding i con- ?. fc be Ald, large y are to tract for the expe 00 or more without adver ing Tor tenders, s wh inistration. When you. least exp , there is generally' someone give a sought An It is certainly desirable that the work be ay as pos- and this des has led mayor and aldermen to "round: rotrinst purchase of materials But the deal pushed 3 del e ' ign Ald for thy of ar evi with respect to the purchase engine is conclusive more care must be taken. The city might as well save a few hundred dollars when it has the opportunity. LABOR DAY. Oon Monday, Labor Day, which is a statutory holiday in Canada will be All « places be closed and the or- ganized branches of labor will cele~ | brate the day by a street parade and Although the war is over Canada's army mabilized in consequence of a victor has (been de- tous peace, labor here did not escape somes of thy effects of "the wphaiat in Europe. In Ontario and the west we have had strikes of great magni- tude, present undoubted elemeyts | aims," trada | but while there were revolutionary political strongly definite unionism tablished to weather the onslaught, | ' t t fanatics, was enough es- | and despite the socialistic 7 I THE -/and advertising everything but drugs/| and preseriptions, SANewman Drug} ¥ . THE DAILY BRITISH aang * MERCHANT Edited by "MANSFIELD (Copyr in' this column, which appears ewery Monday, Wednesday and Satur- m- | day, will appear news and short articles of special interest to merchants, ling for | their salespeople and business men. and women. in. genesal.- All phases '%t chinery when | store management--buying, accounting, advertising and retail salesman. ship--will be dealt with, not theoretic actually in use by successful mierchan DRUG STORE FINDS IT PAYS TO HANDLE DRUGS With other drug stores featuring Company, of Louisville, Ky., has built| avy sales by concentrating on this | almost submerged end of the drug-| gist's business. | The Newman policy, however, is not | to be confounded with that of those | stores which are to be.found scattered here and there in vafious cities adher- | ing to the old conception of the apo- the | thecary's "ethics and. refusing to do a|the' following full-of-meaning phrase | general business in the modern way. The Newman store has' not down" its other departments in its| specialization. It has, rather, aided | them by leaving them the full sweep | of the store proper and removing the | preseription department to an upper | loc Fhere it has its special equipment | and its staff of expert chemists and | pharmacists, who are not bothered by | the general activities of the store] down stairs. Reasons actuating the firm in mak- | ing this change were these: It believed that enough people could | "played | ot | be found in Louisville who were par-| jp, H. ticular enough about their medicines to appreciate and pay for the special service and it believed that'inasmuch as other stores were not following this plan, it had a distinction which would make it splendid advertising material with which to differenate the New- man store, give it an unusual repu- tation and eventually draw bigger business for all departments. Two large rooms wére rented on floor above the store. These equipped with the very finest paratus that could be found. They were fifished in white enamel,' cases, ceiling and walls. All the work tables were of --white Belgian glass and special ointment and refrigerator cases were provided. The whole was placed in charge of the were ap- S' COLUMN F. HOUSE ight.) A "ally, but by descriptions of methods | is, use of newspaper copy resulted in a steady inerease of business, until now | they have one'of the most lucrative drug businesses in the country, A NEW WAY OF SAYING "THEY'RE €COOL* | ~The advertising manager of 'Albert! Elkus, dealer in clothing: for men in Sacramento, Calif, decided that he} would not use the old, time-worn phrases in his advertising to express he degrees of coolness that could be attained in an Elkus suit, sa he used Ls NEEENNEENEEEE ENEEN NEN NEE A ENE E NEAR NENEEN in newspaper and poster advertising: As cool as . the waiter you forgot to tif®last time-- ° Our Palm Beach suits. See Albert Elkus : BUILT HIS BUSINES ON A QUESTION MARK This way Mr. Diogenes, please! Here is an honest man. Every one in Round Up, Montana, and about every one in the state| knows of him, even if they do not know his first or second name. For L. Allen grew into popularity on-a question mark, | He came into Round Up some years | ago, a stranger and a transient. He intended to stay just long enough to clean out some garments that had worried his partner and himself in their Butte store. | - One day he heard some man ask] another on the street. "Who's this| Alten; anyway?" For he had been | using newspaper space in a way to] make them think about him. "There | must be a lot of others with the same | question," thought Allen. So right away he took the words from their lips= and signed his advertisements | "Who's Allen." Then people made it a point to find out. Soon he had to| get more' merchandise to sell at reg-| ular prices and to pay room rent by] . BIBBY"S Men's And Boys' Wear . STORE CLOSED ALL DAY MONDAY, LABOR DAY Boys' School de isan Keep him well dressed and do not injure his pride by compelling him to wear poor school clothes. ~~ SCHOOL SUITS GALORE! We select the best looking and most durable fabrics and then employ - the best maker we know to make the Suits in-the best possible. manner. See our Boys' $8.50 Suits; sizes 29 ; to 34. See our $10.00 34. See our Boys" $15.00 Suits; 28 10 35. $22.50. OUR YOUNG MEN'S FALL SUITS ARE BEAUTIES The D'orsay, $35.00, $37.50. The Ace, $25.00, $27.50." Other lines: $18.50, $20.00, and 2 Suits; sizes 29 to sizes ¢ himselt solid with the ladies, and, | The Bud, $37.50, $40.00. {an expert chemist, who was given a the month instead of the day. { mot have been thus had Uncle Sam © that knocked the spots off the Mont- tions and view experimental farms. "When he comes to Kingston the © walts.: Stall of employees is quite a job, therefore, when it comes to his turn | to reign he will have strong back- | ing. } The Whig some time ago advised | he Board of Works to purchase a traction engine for operating the soarifier on the roads, but it did not | suggest that the engine be purchased | without calling for tenders. ! Glad indeed is the news 'that | sugar will not rise to twenty cents | a pound, What would the "candy | kids' do if it ever went that high, | and what would the housewives in| canning season say? i The duck shooting season opens on Monday, and the devotees of this fine sport have their guns ready for the day. The pity is that the wild fowl in this district were not better pro- tected during the closed season, General Botha, the late South African premier, and former leader of the Boers, in a recent Jspeech de- clared that in his opinion the Brit- {sh Empire had done more than any other power to defeat the Cen- tral Empires. It is well that returned men should know that there is' plenty' of work { on the farms, especially in the west, | where wages are $70 to $75 @ month | with board, and in the mines, where farmer states that they are the in- | copy were not immediate. They the pay is as high as $8 and §9 a |evitable result of the introduction of are from good will, permanent day. Others who need work might | also take notice of this. { <a {the great flow of milk but the qual-| ;¢ ties or three ads, It certainly is a magnificent re- cord, if it-is true, that of the two million American soldiers who went to France, only two are now "'miss- ing -and unaccounted for." It would gone to- war as early as Great Brit- ain and Canada had done. The Toronto Telegram scores the government and the Toronto civie and educational authorities for keep- ing the Prince of Wales busy two days on their Indoor events and keeping him away from the public, who wanted his company. Mayor Nevrman should take note of this. Torontd was not: going to be ou:- done by Montreal in the matter of giving an uproarious welcome to Sir Arthur Currie, the Camadian commander in France, and Maycr Church staged a reception on Friday real event. The _ Syracuse, N.Y., Post-Stan- dard thinks it is mot altogether flattering to the Prince of Wales that wherever he in' Canada, the bands welcome him with "God Save the 'King Why not? The prince represents the Throne dur- ing his tour. The Prince of Wales likes dane- ing and to be "out with the boys" rather than to attend academic fune- mayor should see that he is afforded the opportunity of a fox trot, which he ia 'said to prefer to the stately Handling Pay envelopes for a large still retains the fidelity of the rank |gtaff of the best pharmacists, efforts {cealed their and file of labor. This is as it should | be, for the trade union had come to | he respected and it labor had received many benefits in condi- tions of labor, hours and wages; and its educative influence, particularly in English-speaking countries, has made it an effective barrier against Bolshevism. Had Russian. labor the education and organization of Eng- land and . America, that country would have been saved from the de- struction and bloodshed wrought by Bolshevism, While "Labor Day" finds many disputes still unsettied in this coun- hrough as elsewhere, it implies a recog- rights try, nition of certain inalienable as well as responsibilities,' and here- | in}ies the hope qf the future, To- | day, therafore, we honor labor which has done go much in the groat cause of civilization, and we express the | fervent hope that there may'come a [and sanitary as a hospital or operat- {not measure u " | speedy settlement of all difficulties | in Kingston and elsewhere, but add-| ing, as we must, the maxim of that | famous philosopher Carlyle: "The | happiness of every mortal man: de-| mands that he make truce with ne- | cessity."" | OUR MILK SUPPLY. | Referring to recent complaints re-| garding the quality of milk a retired) the Holstein into eastern Ontario. | This breed was adopted because of| butter fat, Many farmers never con-| otive in breeding the! Holstein, hy sold their milk by! weight and when the ment of Agriculture proposed fixing | a standard of butter fat, legislation | was delayed for some years, it, is stated, through the obstruction creat- od by the Holstein breeders. PBast- ern Ontario and "the county of Prince Edward were the first to change to the Holstein, the central! and western parts of the province still retaining the Ayrshire and Dur- |, | ham. While the Holstein yields a larger quantity of milk than any oth- or bread it is far below others in but ter fat and for this reason fs not an ideal family cow whatever advantages! {+ may have as a cheese factory cow. The Jersey, Ayrshire and Durham are high in butter fat, and while there . are strains in these breeds that have! a large maximum flow in season, the! records of the Holstein have never been surpassed. Consequently the alluresnent of the Holstein has had| the consumer his to be satisfied with | a low grade of milk. i Another thing that has caused in- terior milk supply is the high price, of bran and shorts "which are now: quoted at about $50 a ton, a price! || that is almost prohibitive. Time wa? when they could be bought at §9-a/ ton. Owing to the excessive price; throughout the past winter and] spring, the dairy herds were poorly | nourishbd when they got on the gross, which was at its best only til} the middle of July. All dairy cattle] should have their fodder supple- mented by bran 'in order to keep up ' the flow and quality of thelr milk. || being made to get the honest men in their classes. Finally, the stock of drugs was of the highest quality ob- tainable, Physicians Invited. , The first step in the advertising campaign was to get every physician in the city to inspect the department which, owing to the novelty of the venture, was not hard to do. Cus- tomers also were invited to visit it. An illustrated booklet, / describing the department and its methods, was distributed among physicians, and smaller copies were wrapped wit every package sent out. : Main reliance, however, was placed in a steady newspaper advertising campaign. i Space was contracted for at the top | of the society page on the theory that | women. generally buy the household medicines. Following are typical ex- Finally, in November, 1918, he took | over his partner's interest in the] Round Up store and sold his interest | in the Butte store. He has received | mail addressed to "Who's Allen, Mon- | tana" --quite often as the result of a| wager between a man who knows his | reputation and one who is soon to learn its extent. Won't Crib an Ad. "I do lots of advertising," says Allen, "and never copy an advertise- ment. I'm honest, and crazy enough to admit it" If a garment is two- thirds cotton, that's just what he calls it. It seems to please the patrons fo know the worst about the goods. / "The people believe what I tell them---and | can't blame them for it." he said. 'Evidence that truth pays is| in the faet that although there have been three successive crop failures in the section Allen's sales have auitles of the advertising appeals. "Don't Juggle with your health," "Newman's white enameled pres- cription department is as spotless | ing room." "We fully realize. that every min- ute counts in time of sickness--that| is why we use motorcycle delivery." "Instant dismissal is the penalty | for substitution by any of our clerks { --every man in our employ undor- | stands this thoroughly." | "All pills, capsules, powders and | | i suppositories are dispensed in hinge- | top boxes, thus preventing the in| terchanging of covers, which lessens | the liability of a serious error." } "Of course the returns from this | never | busi- | ness-building ads of this ge. But | then the Newman Drug Company | didn't expect big crowds as a result | They knew that | {ity was poor, owing to deficiency in| their's was an educational problem | and that education takes time. But it wasn't long before tangible results began to show. Pretty soon | rescriptions were - coming from all | charity a lot of a certain line that did shown a gain each successive year. He will nob try to "push" shoddy stickers. Recently he gave away to "Never ns cheap stuff. 'Only! nationally advertised goods where | can. I am Allen himself, whether it} be behind the countér or in the news- | paper advertisement; for 1 write as I talk. Never think of taking my pipe out of my mouth when waiting on a} woman. I'm home folks to them all--| city or country. And-they like it. I say just what I think in my advertise- | ments, or over the counter about the | non-partisan league, religion, social-/| ism, just as I do about my merchan- | dise. Sure, I lose some trade by it-- | but to h--. with trade if it interferes with my free expression. That's my | ticket. Don't even do the lodge stunt] to get trade; but I do belong to nine | of them. Don't wish people to feel that I use them to get trade. I gradu-| ated from the cdpl and quartz mines, | never had any business experience, can't everi keep books mow. Am on] the side of the masses against the | | classes, and am making a sucgess of atarid' Depart-| parts of the city. A steady, consistent this store. ; Rippling A Rhymes 'Town my ho for the Penter. saw and wedges. the roof is often mine, this shack ---- FOR SALE We have a large number of Military Tents 1 ta Maes or un I. Cohen & Co. 275 Ontario Street. Phone 534 i i wb £5 ane ~~ OWNING A HOME. the centre; I'm full, inside, of honest pride; I'm sorry 1 own my shack both front and back, the kitchen dnd the porches; and here I sit and feel I'm It, and smoké my five-cel vine are strictly mine, the concrete walks and hedges, the elms and yews, old cans and shoes, the ax and sleep tight, I hear the front gate creaking. But it is it; and here 1 sit.and Wo my bit at writing ode and sonnet. My house is cheap; ne footman keep vigils in its hallways; no butler stern with pomp burn here combs his auburn galways. My punk, the doors are shrunk, the windows sha rattle; and oh the stairs and under chairs 9 . and rats give battle. its effect upon. the dairy farmer but, smiles I bid you enter; ; 'I am the king while here,.by jing; I'm sorry f while bringing him greater returns,| the rexmter. n me, and life's a pome, fromm outside to torches. The tree and The house is old, the rooms are cold, leaking, and in the night, when men of pine, and there's no e on It isn't fine, but it is mine; wi See our $40.00 Blue Suits; genuine Blue Indigo Serge. FALL OVERCOATS The Guard, $25.00. The Regent, $25.00. The Beverley, $25.00. ' SALE MEN'S SWEATER COATS Reds, greens, greys, browns, tans, etc. Sizes 34 to 42, Saturday Extra special for eves: 30.98 SHOES BIBBY'S ' SHOES . : 7 ANRAENENEE NUANCE EAE NEE EEA Ea Phone 888 'JUST ARRIVED IL. X. L. GENUINE ENGLISH CUTLERY. King St. | pn Cis Plumbing and Gas Work a special ty. All work guaranteed. Address 145 Froatenae street. " You will experience less dif- ficulty and greater satisfaction , in doing up your Fruit this year ttading the famous deal |in PALMOLIVE, viz, 8 cakes for Besscasdrensiaaciain. 200 Hewvy rains have fallen over the wheat belt of New Sowth Wales and 1-- 50 2-- 75 3-- 75 4-- 47 5--112 8---150 7--100 8-120 9208 10-220 11-100 12178 13 00 14-195 15200 16--200 17-295 18--300 19-397 T.J. Lockhart, Real Estate and I Geraldi's : | Bakery Bread. made pies and cakes, 198 Barrie Street Phone 1008 And » Salesman Will Call = TE EE A monumeht erected by the town- ship of Eramosa to the memery of giving promise of big 'eleven soldiers was unveiled at maatlong Roelonood, Phone 1035W. or 17973. a TAKE XO CHANCES--BUY --Pure Malt Vinegar. ~--Pure Cider Vinegar. ~Pure Crystal Vinegar. | ==Pure Spices. : For table and plekling. Jas. REDDEN & Co. Phones 20 and 990. Store Closes 1 p.m. Wednesdays Coke The ideal fuel for household purposes. It is coal with all | the smoke and gas producing | a removed leaving Crawford Chestnut Adjutor Girard and Emile Genest,| "d lads amployed ' by the Paper Gumpany, were killed premature explosion of dynamite ¢ a a