PAGE FOUR See Windows | For Special Prices On INDIGESTION AND CONSTIPATION Quickly Rellsved By "Fruit-a-tives" ; Rocmox, P.Q. "I suffered for many years with lervible Indigestion and Constipation. A neighbor advised me to try "Fruit-a-lives'. 1.did so and to the | surprise of my doétor, I began to improve aad he advised me to go on with "Fruil-a-tives'. I consider that I owe my life to "Fruit-a-tives"' and I want to say to those who suffer from Indigestion, Constipation or Headaches -- try "Fruit-a-tives* and you will get well", CORINE GAUDREAU., 06. box, 6 for $2.50, trial sise 28. At all dealers or sent postpaid by Fruit-a-tives Limited, Ottawa, i yy yyy Men's Suits Boys' Suits yy AN [oUt V EA A Byjs Overcoats Underwood . ~ Typewriters Still the acknowledged leader. "There's a Reason" Ask @% fo" show buying. J.R. €: Dobbs & Co 1 819 41 Clarence 8 you before Dwyer * Bros. 112 Princess St. -- rn Teach the Children. to Save Habits are acquired early in life: Children, who are taught the value of money and the habit of saving, grow up into good business men and capable women. The easiest way to teach children to save is to start a Savings Account for each chil ($1.00 each is sufficient). After a child has saved another dollar to make an additional deposit, he or she will have a better appre- ciation of just what a dollar stands for, and how much work and self-denialit represents. THE MERCHANTS BANK Head Office: Montreal. OF CANADA, Established 1864, Kingston Branch, . H. A. TOFIELD, Manager, Verona Brasch, . J. W. McCLYMONT, Manager. Sstety Deposit Boxes to Rent at Kingston Branch. r TR mT rin A sti MAA, Wood, Gundy & Company Dealers in High Grade Canadian Government and Municipal Bonds Toronto Montreal New York Saskatoon im A AIR mmm All classes of high yield investments -- Corporation, Government and Municipal. Private wires--New. York, Chicago, ~ Montreal, Toronto. STOCKS----GRAIN----COTTON BONGARD, RYERSON & CO. 887 Bagot St. Phone 1728. © XN. J. Bongard, Manager - | THE DAILY BRITISH WHIG ~ THE. M:ERCHANTS' COLUMN es I I Edited by ] MANSFIELD F. HOUSE {Copyright.) \\ an us column, which appears every Monday, Wednesday and Satu: diy, will appear news and short articles of special interest to merchants. their salespeople and business men and women in general. All phases of store management--buying, accounting, advertising and retail salesman. | ship--ill be dealt with, not theoretically,- but by descriptions of methods | actually in use by successful merchants, | FIVE SIMPLE RULES MOF EFFECTIVE DISPLAY There are five guiding principles | | which the Chelsea Hardware Com- | pany, of Atlantic City, follows in the | display of its goods and the arrange- | ment of its store. | First. Luxuries to the fore; neces- sities in the background; but in view. | Thee applies both to window display {and counter display; and so far as | Placticable to the arrangement of the storé interior itself, - | © The theory is that customers come | in the store anyhow for their necessi- { They hunt for them. It is only ; hunting easy ere they ill see them. , on the | r hand, which attract them into { he store wher perhaps they did not { nténd to come in. . | Hence the luxuries and 'the novel es, should be placed in the front of r J f the coun- wh ent losest to the en a few of eac! y great profu e notion that ti that article in ¢ y them jus week. Tl ies t hat they coul tomorrow « o count ay. It under exceptional circumstance good purpose can be serve r the entire stock in viev to slew dow rticles PREC: : d. Don't mage the sh v a stock room or a cata store offers |. © Crowding many things togethe - t is Some other feature veeping price reductions, to » .ghepper's attention, only few articles can es rds answer 'qu Prospective buyer¥-see an article nd develop a des for it, but often yme question concerning it arises in heir minds which they may never voice to. Cards which answer he questions most likely to arise st sales strongly; for instance: on ns, "It needs no oil"; on acuum cleaners, "No, it won't clog." Fifth. Harmony between window nd counter displays helps. When a show window pulls a pros- yeep into a store it is generally a spetifie article in it that is respon- ible. S window display articles prominent and within easy reach at the sales :ounters. rive "HOW DID WE RUN : THAT SALE LAST YEAR?" One of the largest stores of Pitts- Furgh, Pa. conceived the idea of plan- ning sales one year in advance, as fixed sales events. For example, if | the office furniture sale is now in pro- | gress, salesmen, clerks and others can take record of the possible im- provements to be made and submit collectively this imformation as the basis of next year's sales, as the no- tations werd made while the matter was fresh in the minds of the inter- ested parties. A letter file system, copies of adver- tails carry out the system in its en- tirety. USES STRONG LANGUAGE TO SELL SOFT DRINKS. { H. P. Hood & Sons have twenty- { seven creameries in Boston, and are { known as dairy experts. The dis- | tributing stations give them virtually a retail trade and they are advertis- ing Hood's buttermilk as the drink for Mr. Man. The basic idea was consid- { ered worthy enough to use unusually large newspaper space, with special pen and ink illustrations. But here is the daring part of the campaign: It deliberately "talks tur- key" to the man who has been ac- customed to drinking something very much stronger. Words are not minc- ed The heading of one of the series of ads reads: "Goodby 'Shaky Nerves,' { there is no bracer that: keeps you { braced superior to Hood's Cultured | Buttermilk, a food, a drink and a medicine, all in one" The headline is hand lettered and the words "Shaky Nerves" sketched in vibrating, unsteady, quivering lines. "It is never too late," continued the | text, "to correct past faults of diet, Hood's buttermilk an important part | of the diet will never feel the need of an artificial stimulant to keep them from wearing down from topn Sheed--all their faculties, mental and physical, will work smoothly and SPLENDID "AD" IN : VISITOR'S LETTER Shreve, Crump & Low Company, : 147 Tremont street, Boston, one § | that the testimonial, if it is bona fide. statistics absolutely Prove that an Ice Box is a household necessity for the £00d of the family's health ali i year around. Better take this = precaution and safeguard your 4 i 'food before it's too late. [Here is & complete assortment of Ice Boxes in all sizes and styles at moderate prices. & HUNTER, }! store 1 feasted my 'eyes and fon a beautiful highboy of Italian | make. | makes a very superior appeal, and i . I! with elaborate hand-imboliished or |} | nate frames to incorporate them, is | reproducing sorhe of the correspond- ence it receives. A characteristic ad is headed, "One Collector Wrote," and proceeds to drive home an' unforget- table merchandising moral. "Gentlemen---Last summer in your The price pleased me and I fully intended to purchase it, but | procrastinated--then forget. Last i week 1 had the shock of finding it ensegnced in the home of a friend. Too late Yhen I realized what I had missed. 1to of displavd. Sales are speeded by having the | tisements, memo data and other gde-| The man, woman or child who.makes |. Frankly, in my friend's house highboy looked 'worth two or three times as much as you. price. My pur pose in writing is to pay a tribute to your stock and also to ask if you ever show me another such bargain remind me of what I missed by mj delay : _ The writer's experience was by no means unusual Good --antigues. the only kind we sell, are increasingl; hard to obtain. The war has lai waste a large part of the treasure house of Europe. The rare pieces o American olden time which we offer are not easily found by antiquarians Therefore, we are proud of the rare things shown on our 'third floor. We shall be glad to have you spend a sisurely hour examining them. You will feel under no obligations to pur- 'hase. Should you find your heart's tesire, however, remember that your inating as yours. An antique in your use is a treasure; in a friend's use it mightibe an aggravation. mall campaign in the classified. A bank account aids wonderfully 1 the production of the so-called pular fellow. the { wighbor may have an eye as discrim- | YOU CAN GET WORK in the line | or which you are fitted, through a | ee ARE THE DAYS OF | MIRACLES OVER? IS SUPERSTITION AND FALSE BE. LIEF TO OVERSHADOW FACTS ANY LONGER? . When a woman who has been sick for years becomes well after taking & certain seientific preparation--ean you deny that the remedy must be good? Bead these extracts taken from a letter written to us by Mrs. H. Cross, of 362 King Street West, Toronto:-- "I suffered for several years with inflammatory Rheumatism "and could hardly get up or down stairs. My | husband bought me a box of Temple: ton's Rheumatie Capsules, and-almost | immediately I felt relief. The swell- ings started to go down and the stiff- nees left my knees. I might say that previously to using T.RC.'s I had tried almost everything under the sun ° without success. I am a happier and i wiser woman now, and I cannot thank { You enough for the aid T.R.C.'s have | given me."' @ i | It's the same story from hundreds { Of other Rheumatic "sufferers. They | tried TR.O.'s #hd TR.C-'s fixed them | up. If you suffer, try them, . ' i fsk your Druggist or write os for our new | booklet; itis interesting and costs you nothing (Tempietons, 143 King West, Toronto). We mail T.R.C.'s anywhere om receipt or $1.04. avsMplyiy ula eos Pe The Telgmann School o Music Piano, violin and other stringed | instruments; elocution and dra- | matie art Pupils may begin at | any date. Terms on application i { G Bua McLeod, Druggis Engagements for concerts ac- cepted. 216 Frontenac Street. Phone 1325; ------------------------ a ATO Ar Ae AA beeen) AA Agi pi, | MONDAY, SEPTEMBER 135, 1019. You Can Afford It You can afford to dress well. Let us proveit to you. Here you are, head to foot. \ $2.50 to $4.00--Smart Hats; from $2.50 to $4.00. » $40.00--A serviceable, dressy Suit in Eng- lish Serge, only 440.00. : ~$ 8.00 Good leather and workmanship, in _ a stylish boot at less than present wholesale price, $8.00. : Collars, Ties and Sox at prices that will-surprise and please you. ISAAC ZACKS 271 Princess St. CN Ry i A ---------- Sometimes mighty poor stock can boast of a good pedigree, a Membership is' something callef church work and service ' Make the News More Interesting WHEN you sit down to read the news- paper after dinner, chew a Chiclet. Scrunching the dainty candy-coating re- leases a flood of zesttul peppermint flavor that adds interest to the news. Besides, Chiclets are an ideal after-dinner confection--- "Really Delightful." They satisfy that craving for "something sweet." Aid digestion. Keep the teeth white. Sweeten the mouth. L A packet left lying around is soon an empty packet. Chiclets as the greatest of "goody" treats. For children, look on --an Adams product, ADAMS - hiclets Canadian Chewing Gum Co., Limited, Toronto, Winnipeg, Vancouver. # Sold everywhere--ten for 5 cents. For \week-énds, take home the generous 25 cent box. particularly prepared