dy, F i TUESDAY, OCTOBER 14 1910. "THE DAILY BRITISH WHIG FREED AFTER SERVING =~ | ) -{0 YEARS PUNISHMENT | jttle as wm aa Boyd's Garage | Prk er, TT So S| | | ron suffered the agonies caused by Rheumatism. At times he was bound i foot by the grip of Rheu- pains. On the advice of a e stood for a mew trial and used T.RC.'s Read what he has to say:-- "1 have been a sufferer from Rheu- HE man who + demonstrates his loyalty to any am fm aa place in this world fo 1 Sars eves ak soy, seq of absolutely. If he is efficient, so much the better, but it is PAGE THIRTEEN EXTRACTS FROM "MORE PEP" [5] remem [3] Articles Reprinted From the W 1 House Organ Evening Footwear We have several five passenger Tour- Fashion's latest dictates in Ladies' Evening ing Cars, from $250.00 up. Four Footwear -- handsome Slippers in Black Suede, Vici Kid and Patent Leather--many . ' . ; and exclusive styles. Don't go home without seeing our new new anc c2 - It's practically impossible to obtain Ss evidence stronger than this testi Reo DIX, monial, and 'a word to tha wise is always sufficient. If you puffer, hyve | a Also new buckles to match. @ new trial--use T'R.C. Ask your Druggist or write ua for our mew | booklet; it is interesting and costs you nothing (Templetons, 142 King West, Toronto). We mail T.R.C's anywhere on receipt of $1.04. Sole agent for Kingston, James B McLeod, Druggist ~~ J.H. Sutherland &Bro *HOME OF GOOD SHOES" Mr mA, st truthfully said that ween cme || BOyd's Garage, "an ounce of loyal- ty 1s worth a pound | of cleverness." : Products Factory Makers of Hollow Damp. Proot Cement Blocks, Bricks, Si s,, and Drain Tile, 129 Brock Street Phone 201 iso Gra Vaults And all kinds of Ornamental ment work ' ctory r. of Charles and \ = Patrick streets. J Br mm eA A et at et el tt tet a Pl All tN NAAN NENA EA AAA Ag PHONE 730W > A summer girl has many engage-| When a bachelor meets the right he walking bureau of informa- Mgr, H. F, | ments, but the telephone girl gets! girl he is apt to discover that he is| tion is not pleasant as steady com- the most rings | the wrong man pany TAKE YOUR FOOT OFF THE BRAKE | \ OR four years and more of war-time you coast- Better give up the idea that you NORMAN can mix work with recreation at all A Pl tl mn ed down hill with the clutch out and your foot on the brake. (This story is not for those who had to get a law- yer to fill out the excess war profits on the income tax report). : Before Canada went into the war--and that was when it started, for she didn't lose any time in making up her mind--you probably had some punctures or blowouts, and had to get under the front seat for the extra can of gas to keep you going between stations. Oh, well, those days are over, and you're glad you're alive with four wheels on the ground. Up ahead is the business hill. You've got to climb it to get the view from the top. The parade is on the way, and the horns have been blowing since the armis- tice was signed. The wise chaps had their cars all over- hauled during the slow period and they lit out at the dawn of peace with tanks full and several spare tires and tubes. This isn't the time for coasters. We want to smell smoke and hear the exhaust and feel the traction on the uphill road. You've got to climb if you want the view. Take your foot off the brake and step on her. THE RESULT OF NEWSPAPER ADVERTISING r : \ HE following story of how an ice cream mari facturer built up a huge business points its own moral to those who are in doubf as to the value of advertising. : "In our advertising we have employed only the daily press. No bill-boards, bulletins or cards have been used. In a small 'way we have employ 3d signs on windows, soda fountains and other points of contact where the icé cream is sold. Generally speaking, we have used, and prefer, evening papers, believing they are more likely to be read in the home and by every member of the family. We have been believers in and consistent users of large space. Advertisements fifteen inches long by three columns wide are used as a minimum size, and from this to pages, with a mini- mum appearance of three times a week. Broadly speaking we use an average of from' 2,500 to 3,000 lines of advertising copy per week, running some of our largest cdpy during the winter months, when the snow is flying, and' getting, progortionately, some of our best results. As we come now to the part of the' story where it is natural to inquire as to the results obtained, it may be interesting to those engaged in sales promotion and business extension to learn some- thing of the fruits of our work. - "Beginning in April, 1918, or sixteen months ago, we started with an average total daily output of forty- eight gallons of brick ice cream of all descriptions, character and flavour. During the month of June, this year, the sales of "Country Club" brick ice cream, alone, have run as high as 3,200 gallons per day, and In no instance have they. fallen below 2,000 gallons per day. During the month of June the total net in- crease in gallonage of brick and bulk ice cream com- puted together was 62,263 gallons, or an average of Know the Tire You Buy You can't tell the value of a tire by its looks. The unused tire is a riddle. ' Its sleek and unscarred sur- face tells no story. Its real value 1s hidden. Nor can you tell the value of a tire by its price. The price may be too low. It may not allow of build- ing a good tire. The price may be too high. It may be far above the value you will get. But there is one reasonably safe indication of a tire's value available to everyone. ¢ That is the service that tire is rendering in general use. On this basis, we believe you will come to Goodyear Tires. 2,068 gallons per day, inclusive of Sundays. This is not told in a spirit of pride or boastfulness, but as a happy augury for. well-planned, well-executed and common-sense advertising effort. We have em: no new or novel methods. those practices which have score of other fields, first, by making a first-class pro- duct, and second, by telling its story in the best and least expensive of all mediums, the daily paper." News of Barriefield. Barrnfefield, Oct. 8.--~The campers "have dll removed to their homes in tthe city and are closing up their cot- . tages for the winter months. The caretaker will keep a close watch for | A A a -------- If All Played Out, - - - Try This Prescription When that overpowering Weariness and a never-rested feeling comes E over you, it shows some serious dis-| j order is undermining your health. ! . The cure is simple. 'Build up the System and nourish the body back to | "health by pure wholesome blood. ~The one sure means of doing this is with Dr. Hamilton's Pills. They . are & marvellous aid to appetite-- convert all you eat into nutriment 'and tissue-building material. Thus & weak body is supplied with new! nerve fibre, hardy muscle and firm | flesh. Lasting good health is sure follow. It yon really want to get well and stay well, use Dr. Hamil. ployed We have simplv.~gplied proved so successful in a the thieves who have been breaking into these places in previous winters, The many friends of Miss Isabel Hutton, R. N. who has been so ill is better and able to be around again. Miss Mallory, R. N. of Watertown, N. Y., the guest of Miss Isabel 'Hutton, has taken ill and been removed to the General Hospital, where she is improving nicely. bs Mrs. French and family have arriv- ed from England and. are visiting. with her daughter, Mrd F. Knapp. Miss Lillian Hadden, who was the returned to her home in New Mrs. J. F. O'Reilly, also Mrs. C. Cun- ningham of Buffalo, N.Y., were the guests of their sister, Mrs. Stanton. J. Smith has purchased the home of the Jate William Allen and with, his family has removed 'there. Mr.! Watts and family have removed to! the city. Miss Doris Doules is visiting, with her agnt, Mrs. Greenlee, Joyce- ville. Mrs. A. Nelson, city. Ted and Percy Murray and Lorne Stanton | 'lon's Pills, 35¢ per box at all dealers, have jeft for a hunting trip wp the | Rideau. - guest of her aunt, Mrs: H. Ruapp: bas | ork. More Goodyear Tires are used than any other brand. They have received, and are receiving, the most severe test a tire can be "given. : ; If you will talk to men who drive cars, you will find a strong majority for Goodyear Tires. A majority based on this very test of actual experience. It will: probably surprise you how many hard-headed men of your ac- quaintance are buying Goodyear Tires for the value which is in them. Ask the Goodyear Service Station Dealer to tell you the experience of the men to whom he sells tires. The Goodyear Tire & Rubber Co. of Canada, Limited