ENCE Electrocure S18 ER UNE JUST APPLY- SOLD VERY WHERE [EAS ER THE DAILY In "Irishman and Jew" Prosper in Harmony Probably there is no more unique name for a retdil business anywhere in America than that used by a firm of haberdashers in Traverse City, Mich., who style and advertise them- selves #8 "The Irish and the Jew." This firm name blazes out every f i pleasure of choosing suitable hosiery need not be marred by uncertainty as to the lasung qualities either of color or material. Although Penmeans now means everything in hosiery that the foileife of the smartly-gowned woman dictates, there is still the underlying quality that has been associated with the name Penmans for generations For daintiness without extravagance -- simply remember the name --Penmans. [enmard HOSIERY "The Standard of Eccellence™ ---- Cea time use every effort to arouse pub- £4 MATHIEUS S240) OF TAR & COD - LIVER OIL CURES Couths, Colds, Grippe, Bronchitis, hooping Cough, Asthma, Etc. MATHIEU'S SYRUP Is a Sovereign tonig combining the curative rties o and the strengthening virtues of DINERO. Colds, when neglected or y treated give rise Sods, when of sucha grave character that you should not risk using inferior preparations. x patatios has caus oN i {| trators, night from a big electric sign dver | the Tront of the store and all of the | concern's newspaper ads and other publicity are signed this way. Kven the neckties which they sell bear a label: "Made especially for "'Rhe Irishman and the Jew: "rucidenidRy i BUSINESS | Eve SINESS | | president of {he National of Master Butchers. EX From his experience and tabulated | records Russell submits the following figures And data, which may be ae- cepted as standard for the average butcher shop in the §100,000.a-year | class. { The minimiim weekly expense for such a store, he says, is $397, This jincludes a salary for ¢« manager as| | well as for the proprietor, who must | of necessity put in a great part of his time in buying. Items Owner's time . Manager for store Association it may be remarked that hundreds" ot | Four butchers traveling men and other "outsiders" | Cashier . who visit Traverse City drop in and' buy neckties just to be able taexhibit | { the unique label when they get home. | JEUCKMAR » . ois virsrr ins Rent Tee . F. E. Joy and D. H. Netzorg, the | Depreciation original "Irishman and Jew," who Advertising sl rmrecaxa, ost.at Hamed the business fifteen years ago | Shrinkage (2 per cent on costo when they started out, and ¥ho still | meat) operate it, explain the selection ot |Revatrs and miscellaneous .... their unique name in the following way: One of them is Scotch-Irish and { the other a Hebrew. When they start- {ed in business they had but little] | money to put into an advertising | | campaign of a size sufficient to bring the results they were anxious to get { Bo it occurred to Mr. Netzorg that 1 they could get some unique name for their business --a name that would | be = striking as to "stop" any cas- ual reader of their advertising--their success would be assured. "The Irish- man and the Jew," was the result. and it has proved a combination hard | to beat, -- } After Promoters of Closing~-Out Sales George C. Flynn, of Madison, Wis., a director of the National Associa- tion of Retail Clothiers, has issued an appeal to member of the Wiscon- sin association to unite in their ef forts to obtain legislation to combat the evils of the professiomal sales promoter and the bankrupt sale. Speaking before the recent conven- tion of the Wisconsin body, he said: "Every individual merchant must feel a personal share In the national responsibility and maintain the cre- 'dit and financial standing of his com- munity, Everything that tends to} create the popular impression that| busines "rushing to cover! should | *be condemned. i "In that regard we must at this Jic. sentiment and secure legislation against the widespread practice of conducting bankrupt and closing-out sales. "Every bankrupt sale sign in a town impairs public confidence in the financial stability of that town. Such sales are usually: conducted by irresponsible agents, having no ma- terial investment in the business; and often the merchant is duped into sign ing a coptract for such a sale under { the impression that it is good busi- { ness, i. "We should urge our national as- ! sociation to establish an efficiency { bureau in connection with our main | offices, with trained men in charge to advise and give their services to {all members when found necessary { by them, Or their heirs or adminis to close out their busines- | ses." . | Pattern Shows if { Plano Fits Room { The M. Doyle Marks Company, of { Elmira, N.Y., has found a new way { to sell more pianos. It's like this: i Very few people would buy clothes lita fitting were deneid them. But it | didn't make any difference about pia- imos in the old days, when rooms | were big. Now, however. rooms are | small, and the company figured out | that a great many people don't buy | planos because they are in doubt | about the fit. | So the store simply furnishes one | with a fioor pattern of a piano on re- | guest, so that one may rearrange {one's furniture to see if thé piano {won't ft after all. The experiment i bility, those are the combined ed in Mercury Fashioned Hi % 'Hose is form fitting, not into shape. Designed with na ankle, shapely full-fashioned calf, extra wide roomy top and without seams to mar comfort or appearance. > Materials and shades in the latest fashions--for all wear. «Tf your dealer does not handle Mercury lines, he will order for you. © MERCURY MILLS, LIMITED, .. w | doesn't cost one anything, but it does | get one's piano, The store's piano | sales record proves that the idea is sound. Volume: Sales Secret of Meat Store Profit "A margin of 20 to 21 per cent bey tween selling and cost price yields the maximum profit in the operation ol a meat store. A smaller margin is not sufficient to meet the expenses of the average store of $100,000 a year sales class. A larger one imme- diately plates the brake on the neces- Sry volume if business and decreas- " e t is made by John T. | £1,000 a Total for week Total for year i But the actual figures of $10 i a year's sales is the absolute mini-| mum upon which a store with such | eipenses and such a margin can do | ness. Twenty-one per cent mar- gn on $100,000 is $21,000, and this | barely covers the overhead expense | of $20,644, In 'fact, with interest on | investment figured in, as it should be. | this will show a loss. Interest on investment, according | to 'Russell's figures, should be about | year--5 pov cent on $15,000 i in cost of plant and fixture, plus {$5,000 working capital. Saving Time at the Counter, If, however, he does a business of $110,000 on is same price margin and with the same actual expenses he will be able to charge off this 31, 1 004 in interest and still show a profit | of $1,456. If he can manage to man- euver his sales up to $120,000, the | nel profit will be $4,456, and =o on, | up to the limit of ability to handle] increased business without increas- ing overhead expenses ! This, of course, involves other | i things besides simple stimulation of volume of business. It weans, for in- | stance, a consistent policy of encour- aging sales of such meats as can be handled with the least waste of tim by the butcher at the counter. Rus- | sell, for instance, has found that it is| more profitalle to sell a larger vol- | ume of cheaper cuts than a smaller | volume of expensive - cuts which | would go to make up the same value. The answer lies in the fact that the | cheaper the cut the less time the cus- | tomer takes to hesitate in making | up her nrind. If a butcher can save | an average of one minute per sale | Russell figures if mieans an increased | profit of one-cent per sale. i "The average owner of a mest! &tore," says Russell, "does business | on a 20 to 21 per cent margin. He | makes 5 to § per cent a year, includ- | ing his own salary or compensation. | A few retailers herein Chicago do | business on a margin of 25 per cent. | and one is attempting to run a $2560, | cent between selling and cost price.'" | All of the figures submitted are based on an assumption of cash, no | delivery and no telephone orders. Doings At Denbigh. ) Denbigh, Nov. 4---Qustavo Stein | who bought a 200-acre farm near Listowel, left Denbigh with his fam- ily a few days ago for Perth county, though he does not get full posses- sion of his new estate until March, next. Fred. Stein, W. Both, I.. Ready, L. John, S. Lane and O. Kliem are] away to New Ontario where they in- | tend to spend the winter. The teacher, Miss Gladys Wrightly has been taken seriously ill, and her mother and sister were sent for, and | were a few days with her, but as the | patient has somewhat improved and seems out of danger they have re turned again to their home in Selby. The school is closed for the present Miss, Fiora Fritsch of New York. nurse-in-training, spent a couple of weeks at her home here attending to her mother who has been sick for some time, but she had to leave again | yesterday to resume her duties at! the hospital. Miss Bertha Stein left | for Belleville a few days ago where | she has been offered a good situation. | Outside sportsmen are beginning to arrive to be réady for sport when | the season opens. Between September 25 and Oct. 25, 436 burglars and thieves were arrested and Imprisoned in Han over. x Polish reports state that a bomb has been thrown at General Bred- Russell . operates a numbér of stores in Chidago and "was formerly % » off, Governor of Kiev, was se verely wounded. BRITISH WHIG 000 business on a margin of 15 per | SATURDAY, NOVEMBER 8, 1910.9 3iX LOVELY DOLLS AND THE MOST WONDERFUL DOLL VILLAGE YOU HAVE EVF, SEEN--OVER 60 PIECES IN THIS GRAND OUY FIT FOR GIRLS at ; : =e VIRGINIAS ~---- HOUSE NURSERY A wm YOU have sever seen nevthing In | horsey and dogs, con roes, fegoes. Your lives to compare with this | ete, etc, all with real metal stands for them, sad marvellous Doll outfit. Nothing | evervehing else you could think of temake Fou the most wag ever made from which you could derive so much wond, and beautiful Doli' Village vou could think fue and amusecnent. Just thisk--not ealy - You will be the envy c* ail your friends when you | i Jou six of these famous and Beautife! Reely Trooly | got this marvellous th It Dolla, but wagive you with them the complete DOLL | ~ GIRLS We are giving you all these wonderful prises VILLAGE consisting of five beautiful big doll houses. A | free 10 introduce "Dainters - our deiightiul Naw Cream grand Dotlie L, y big Ch 1 | Candy Coated Breath Perfume. Just send your name Dollies | and address and we will send you Free a big pretty village. Moreswer, we : tostay charges. Write to-day, girls. Doa't los a ho send vou ais0 | sample package to try if and with it arranging the dolls' village and | ha To Introd ct amon a conve] Address: cut outs for It, ing of | at only 10 each, Open your sample pachase and ast | Geld Dollar Mig. Co., Dept. V 9 Toronts, Ont. ar . cows, Rowers. b All your friends to try 2 "Duistes.™ Ther'il #0 much that e of ¢ ® Suigieen' The House of Eddy A Factor in Canadian Life T is probable that'not a day goes by in which the House I of Eddy does not make life more comfortable and con- venient for you. Eddy Products--Eddy Conveniences ~--are woven into the very fabric of Canadian life. You light the kitchen fire, or the gas-grate of a morning-- or perhaps your pipe, and the com- fortable glow springs from the end of an Eddy match-stick. Eddy's Products are Products of Convenience Eddy's Indurated -Fibreware Pails, Washtubs and Wash- boards are widely used orf the farm and in the cities. Your butter was shipped in an Eddy Butter Tub, which kept it free from taint or odor. Eddy Milk Pails play their part in 'keeping your supply clean and sweet. Your purchases from the store are sent home in Eddy Paper Bags. It is highly probably that the newspaper you are now reading is printed on paper which was made at Hull--by Eddy. pill es Th The E. B. EDDY Co., Limited life - uo "Hall - Camada ' Ifatches--Indurated Fibreware-- - Paper Specialties. All oo é Regular supplies now arriving ) : IF there is anything in the world that cannot be duplicated or successfully imitated, it 1s Eno's Fruit Salt. Fifty years of use by the public proves that Eno's is absolutely in.a class by itself as a pure, healthful, cleansing * stomach tonic and aperient, and a household remedy. In every corner of the earth you will find Eno's Fruit Salt, "+ i! i i During 'the latter part of the war, material, bottles, shippin facilities and the enormous demand all over the world rote the supply of Eno's for Canada to almost nothing. Stocks in this country were gradually depleted, and at last it came to a point where druggists were helpless to supply their customers. This condition made an opportunity for the substitutors and imitators. ° ee : : It is annoying, day ier day. lo be put- ting up with makeshifts. To thousands of users of Eno's this substiution has been irritating but, from now on, "Eno's Fruit Sait' will be coming through in full supply, and the public's discomfort willbe at an end. tc, Ere BONS