THE DAILY BRITISH WHIG. SATURDAY, MARCH 25, 1022. PERHAPS FOR YEARS YOU HAVE BEEN STUMBLING IN THE DARK, BUYING ADVER- TISING SPACE BECAUSE OF SOCIAL REASONS, SUPERSALESMANSHIP, PRESSURE OF FRIENDS OR JUST NOT CARING. BUT YOU WERE SPEND- ING REAL MONEY ALL THE TIME, AND SHOULD HAVE HAD REAL MONEY'S WORTH. DO YOU KNOW THAT SCIENTIFIC SPACE SE- LECTION IS NOW AN EXACT SCIENCE. * CAN BUY ADVERTISING BY A STANDARD OF 'MEASUREMENT JUST AS YOU SELL YOUR OWN GOODS. WHY KEEP ON STUMBLING IN THE DARK WHEN, YOU, TOO, CAN FOLLOW THE LIGHT ? ~ YOU / THE AUDIT BUREAU OF CIRCULATIONS WAS ORGANIZED TO INVESTIGATE, ANALYZE AND COLLECT FACT: S ABOUT THE CIRCULATIONS OF NEWSPAPERS, MAGAZINES, FARM PAPERS, BUSINESS PAPERS AND MISCELLANEOUS PERIODICALS PUBLISHED BY MEMBERS OF THE BUREAU, AND TO DISTRIBUTE THESE FACTS, THROUGH AUDIT REPORTS, TO AD- VERTISERS AND THEIR ADVERTISING AGENTS, O ARE ALSO MEMBERS OF THE AUDIT BUREAU OF CIRCULATIONS. "ne THE "BRITISH WHIG WAS THE THIRD NEWS- PAPER IN CANADA TO JOIN THE AUDIT BUREAU OF CIRCULATIONS, Hh : =O) When buying advertising space ask for the Audit Bureau of Circulations Report? And figure out for yourself the exact cir- culation being exchanged for your dollars. You are always careful to find out how much a yard or a pouud you are paying for general commodities. © Why not place the buying of advertising on the same safe basis? DALY BRITISH WHIG OTHER KINGSTON PAPER In Kingston 3291 2548 Net Paid Girculation Net Paid Circulation Whig's Lead 743 Total Net Paid Circulation 6417 Total Net Paid Circulation 4860 Whig's Lead 1557 Le - 6918 Total Distribution Whig's Lead 1060 Figures from A.B.C. Reports N In Kingston Total Distribution 5858 WE ARE MEMBERS. OF THE AUDIT BUREAU OF CIRCULATIONS, AND 'WE WILL GIVE YOU ALL THE INFORMATION YOU DESIRE. Baily British Whig | FIRST IN KINGSTON BY MERIT