sarcroar? apr 5, 108e. dy 1 dB mei SOE THE DAILY BRITISH WHIG REO SALES MANAGER POINTS OUT BALLOON TIRE ADVANTAGES "The progress of motoring com- latest development, fort 'and satisfaction has been de-| emphasizes this pendent to gree upon the achievements of tire : engineers, and the tire engineers'|says R. C. Rueschaw, an extraordinary de-| any of their previops achievements, revolutionary as they have been," ager of the Reo Motor Car Com- pany. "The balloon tire gives the mo- torist ~ an average mileage per hour not attainable before except with dangerous spurts at racing speed, and a truly indescribably greater degree of comfort and safety on all kinds of roads," says Rueschaw. "The balloon tire is not merely a still larger over-size tire. It is a cord tire, of course--but its design is a radical départure from that of the ordinary over-size tire. '"Thé balloop tire--also known as the low pressure air-cushion tire®-- fe larger in section and rounder than the ordinary tire. Its carcass is much more flexible, Its contact with the road {is much greater. Most important, its air is carried at . very low pressure--only half, Many Reasons From Many Users If you were to ask the next fifty Ford owners you meet why they prefer Fords, you would get a wide variety of answers. Some would say, "Because they seem never to wear out;" others would answer, "Because they & cost so little." Many wbuld reply "Because I can get service any- -where;" and just as many, "Because it js the only car I can * afford to own." _ All would tell you,"Because they master a bad road inany weather," a woman driver would respond, "Because I can drive it so easily."- From the fleet-owners you would hear, "Because I can buy two or three or four Ford Trucks for the price of one big truck. Wherever you might inquire you would hear expressed these basic reasons why Ford predominates --why, year after year, Ford sales equal the total sales of all other | cars combined. See Any Authgrized Ford Dealer € nm CARS + TRUCKS « TRACTORS "hey compare all water of + falls with Niagara as Th ey compare, al toh 1 iles w McLaughlin gl '| written in three months, and it has or less than half, {han of the usual cord equipment. "The first, and outstanding ad- vantage of the car equipped with balloon tires is that you can travel over rough, winding, and otherwise troublesome roads without slowing down below pormal speed, thus greatly increas: ng milage per hqur without speeding' "With them you can often aver- age 30 miles per hour all day long| without ever having the speedom- eter read above 35. Balloon tires also furnish amindescribably greater degree of riding comfort. "The greater road contact pro- vided by balloon tires promotes safe driving because it lessens the tendency to skid and makes brak- ing action quicker. The cushion- ing-effect of the low pressure air keeps the chassis delightfully silent, Balloon tires . lower still more the already*temarkably low maintenance cost of Reo cars. "Because of their larger section and low-pressure air, balloon tires absorb Irregularities in the road from which high-pressure tires have to rebound. 1 > * "The result is that in most cases roughness and projections in the road are obliterated, as- far as the occupants of the balloon-tired cars are concerned. "If the irregularities are great, they cannot be entirely absorbed but they are so toned down and cushioned that there are no sharp shocks or jolts. "So great is this cushioning effect that balloon-tired cars take the ordinary rough road with the same speed as the pavement, They have even been driven over the ties of railroad tracks with little discomfort to the occupants of the r. "An important resulting advan- tage is that.the driver of balloon- tired cars: does)not have to "pick" his way between chuck-holes, ruts and stones ' because he soon finds that it makes very little difference whether he hits or misses 'them. '"Balloon-tired cars offer greater traction and braking control to the driver. Because. of their large area of contact they greatly diminish the tendency to skid on wet or icy pavements. They in- crease remarkably the stopping- power of the brakes. With them it is easy to get out of street-car tracks ajd- ruts. With them you can drive through sand, snow and mud that would stall a car equipped with high-pressure tires. "At ordinary speeds, and higher, they. steer just as ordinary tires Powered with a Famous Six-Cylinder Engine LOSED car comfort for winter is augmented in the Reo Sedan by ex- tremely practical and superior mechan. ical features such as: Famous Roo Six Engine, full 50 h. p. de- . livering ample power 'at low engine speeds so as to icy pi ts or snowdrifts, rutted roads or deep gravel. Quick Starting, due to improved ignition --glant intake valves in head--thermo- static carburetor device automatically Geses completely scavenged after each oh keep oil out by firing chambers. Positive Lubrication, insured by Reo self cleaning plunger p which forces oil to circulate at temperatures. Lubri- cation of valve mechanism controlled by Minimum Oil Dilution, because of quick starting and tight 5 aluminum alloy pistons running in ooth cylin- ders. Each piston. carries three rings to Rai richer mii to cold hly efficient carburetor and intake resist p ge of raw gasoline in starting. Jam-Preof Starter, driving through chain itold with rapidly warmed hot spot. "ooh shaft. Can not lock with fly _ Free Valves, kept so because of wheel nor fail to engage because of extreme size crmiered by placing intake chilled grease. Extra powerful to spin valves in head and exhaust valves at side. engine against cold oil. Cradled in a rugged Reo valve placement inner frame, engine, ; A Shorty ae Foe radiator and trans. $e " ting an unusually mission are protected = pa spacious front com- pron Ty hacks 2nd ; i il A a »! ir weigl pA t tis skillfully placed to {7 ey ) l Tams re give phefiomenal road th pe Pe bilance. h | Shed! FT BOYD'S GARAGE, LTD. 129 Brock Street. REO MOTOR CAR COMPANY of CANADA, LIMITED WINDSOR, ONTARIO | edals, eliminating d brake lever. - do. In gravel, 'sand and mud they make steering easier because they go over instead of plowing through. "They keep the car from being deflected when it hits obstacles such as ruts and ridges from which high-pressure tires have a tend- ency to rebound and send the car off at an angle." CANADIAN ICELANDERS. Getting a Place In Art, Literature and Exploration. Iceland is getting a place on the Canadian map, in the diverse flelds of exploration, art and literature. Stefansson, the Manitoban of Icelan- dic blood, has been known for years for his explorations in the Arctic re- gions, a work which he abandoned a few days ago by announcement from California. His services in charting new lands and waters and in making the world acquainted. with the riches. he had observed have given him a place of first rank among Canadians pioneering in the wilderness. Two other Canadtan Icelanders are cited by Austin Bothwell, writing in the Literary Digest International Book Review. "Emile Walters," Mr. Bothwell writes, "born in Winnipeg of Icelandic parents, has at the early age of thirty made an international reputation as an artist. His 'Spring Blossoms' is hung in the Art Insti- 'ute of Chicago." The other contributor to the honor of the race is Mrs. Laura Goodman Balverson, who was in childhood a laymate of Emile Walters, and who as attracted high praise in recent mokitha by her novel, "The Viking Heart." This story, we are told, was accepted by the ene. after see- Ing the first 18,000 words. "It was the ues springing from the con- sentrated ardor of its making, a pas- sionate sincerity, a glow, a verve." "The Viking Heart" is drdwn from the racial story of the author her- self. It tells in moving style the ex- periences of some of the Icelandic s and estimable citizens. some of the characters and inci- dents, Mr. Bothwell writes: Borga is a magnificent figure; she would have been a fit bride for a Viking. She is the protagonist in EET ih i # E sk i; : § & He SE fod hi itr : £ i fi | i 'WILLYS-KNIGHT Coupe-Sedan De Luxe An Unique Creation of Grace and Charm--of exquisite 'lines and beautiful curves. Inside, a deep- cushioned haven .of cosy comfort, done in long grain Spanish upholstery. Doors both front and rear to make it easy for any occupant to enter or leave without crawling , over seats or feet. Greatest of all features is its marvelous Wijlys-Knight sleeve-valve engine, which actually improves with use! Great power, silky and lithe as a panther. Great ' economy in gasoline, oil and upkeep. No valves to grind. Carbon literally aids compression. Owners report 50,000 miles and more without- need of a Single engine adjustment. : All previous notions of closed car values seem dwarfed and ancient when you come face to'face with the Willys- Knight Coupe-Sedan--every inch the car for your money! Get a demonstration--today. 32105 Job, Lactory Joronto . ARTHUR CALLAGHAN