Daily British Whig (1850), 27 Sep 1924, p. 2

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MH \ Grey at $8.50, Black at $30, Sand and Brown at $80. Other shades at $80 and up. They are fine quality, besutiful silky STONE MARTINS $30.00 and $835.00. MINK, real Canadian, $7.00 and up. °' FINE FUR COATS in Muskrat, Hudson Seal, Alaska Seal, Persian Lamb, Beaver, Myo Raccoon, Mink, Near Seal and Marmot--priced $75.00 up. "ANNOUNCEMENT We beg to announce to the Kingston Public that have been appointed the exclusive agents here for tor: » ~ BETTY BROWN 0d Style Home made Candies - . Branigan's IM "268 PRINCESS ST. Next to Strand RYE BREAD ~SWISS CHEESE {OKA CHEESE LIMBURGER CHEESE 'With the genuine French Mustard. HENDERSON'S on Brock St. Phone 279. "If It's Good We Sell It" Established 1868. | 'and effort. FRUHS AND OUTSIDE MARKET Belleville Creamery, 1b. . .88c. To yield 4.73%. For sale by | S. ROUGHTON 60 BROCK ST: 'Phone 610. Cords y4J Get 8 voy before you go away om that trip. PHOS... iu. vaiiaiis . B50'cents Dunlop Balloon Cords To Fit Ye Present They don't seem very wonderful 1t doesn't make the affliction any easier to YOU are probably to blame for not consult- a Sas ue ig She Yoni WE ALL ADVERTISE IN SOME WAY OR OTHER Life Begins "With A Birth Notice And Ends With A - Testimonfal, That publicity is to business what speech is to the human race, was the truth brought home in a most con- vinocing address delivered on "Adver- tising," by Lieut.-Ool. R. F. Parkin- son, managing director of the Otta- wa Dally Journals, addressing the members of the Kingston Rotary Club, at their noon-day luncheon in the British-American hotel on Fri- day. "Whether or not we are conscious of it, we all advertise," said the speaker, who declared that our life beging with a birth notice in the newspapers and ends with a testi- monial, A baby coming into the world advertised for board and lods- ing, our sons and daughters are ad- vertised at the end of the school term at the head of their classes, and later on the newspapers chron- icle with pride their parriage cere- mony, "We all advertise in some way or other, always or occasionally," add- ed the speaker, "we advertise our smartness, our wit, our wealth, and familiarity with the representatives of royalty and the captains of in- dustry. "Much money is expended for ad- vertising business and personalities. The high hat is an advertisement. It is an assertion of prosperity and gives its wearer consideration he might not otherwise receive. The presentation of a half-million dollar collection to the art gallery and the giving of ten millions for libraries in advertising--commendable, use- ful desirable advertising and posi- tively worth the money. And when we die! Flowers, tears, motor hearses and mourners, press eitlogies and preachers, advertise our great- ness and the grief of our heirs, And finally, they place a ton or so of granite immediately abov our rest- ing place, to keep the grave from bursting with our pride. And in letters of imperishable stone there is carved upon it an advertisement of our manifold virtues. Thus our life begins with a birth notice in the want! ad. columns and ends with a testimonial." Great Time-Saver. Col.\ Parkinson, in dealing With advertising from a commercial stand- point, stated that it could very pro- perly be placed well néar the top of all great inventions that save time Advertising 18 among the. greatest of time-savers. "t enables a man to d> his business, his new idea or his book, more in a three month's good publicity campaign, ll | than could have been done by old if | methods in three years or in a whole life time. The speaker impressed upon his helT®rs the fact that advertising to be resultful, must be seen. It must | be read, it must be understood and it must be believed. And it must cause the reader to want the thing advertised. There have been good advertise- ments in history. One of the best was the writing on the walls in Rome, telling what had happened in the Senate. That advertising was done by Caesar, who had brains enough to appreciate that the way to/ get ahead in the world is to let peo- ple know what you are trying to do. Politicians and statesmen in more recent days have elaborated the pol- icy initiated by Caesar. "Few of us stop to realize the de- finite part that publicity plays in business, education, health and good government. Its influence is so fre- quent of the unconscious type be- cause after all, advertising is merely the science of getting an idea from one brain to another. In the years of the war you will recall the many phases of co-operative advertising having for its purpose the arousing of the patriotic spirit, resulting in the tremendous sale of war and vic- tory bonds, the conservatior of our resources and the popularizing of conseri . Since the war this samme form of institutional or-eduda- tional advertising has been employ- ed commercially in a variety of ways ; : THE DAILY BRITISH wHI1G the "merchant and ome which must be fought at all times. Advertising has proven that with Intelligent pub- lieity, grocery firms can attain a turn over of fifty-two times a year, with other lines of business in proportion. With ome per cent. profit on (he turnover, you can readily see how an old style store can make merely an eight per cent. profit per annum as compared with a modern firm mak- Mng a Afty-two per cent. profit per annum. The speaker stated that it was a matter of congratulation that the re- tai] trade is getting back 'to that pormal, stabilized condition which makes for permanency. While no pessimism, care must be taken at the same time, to avoid the spirit of false optomism. Reports from various sections in Ontario afford reasonable reasons for believing the present out- look in business to be more favor- eble than for some time. The speaker also stated that the advertising man ghould be conceran- ed chiefly with three things--prin- ciples, technique and methods. The advertising' man should know some- thing of psychology and what is more important, how to appiy psych- ological principles. He shonld know for example, that Canadian people to-day are eye-trained. "I would like to impress the fact that the business of the retailer to- day is more than money-making," said the speaker in conclusion. "I believe that the man or woman who goes into business soley to make a profit, has failed before he or she bas started. I believe, moreover, that business men have a sacred Te- sponsibility entrusted to them and that they must therefore conduct their business efficiently and econo- mically because by so doing they will better serve humanity, I be- lieve with Count Tolstoi, the great philosopher, who said: 'The vocation of every man and woman is to serve other people,' which by the way, re- presents fairly comprehensively the purpose and ideals of Rotary." Thé address of Col, Parkinson at- tracted the keen interest of all the H. E. Pense and Howard Kelly and conveyed to the seaker by President A. N. Lyster, who presided at the luncheon. Col. Parkinson is a mem- ber of the Ottawa Rotary Club. Two new members of the club were given a warm welcome, M. W. Harlow, secretary of the Y.M.C.A., who was introduced by Rotarian Claude Gordon and W. A. Kalitting, who was introduced by Rotarian Roy ward. Mr. Kaitting is the newly- appointed manager of the Mackey Bread Company, in Kingston, tak- ing' the place of Rotarian Lloyd Buckberrough, who has been trans- ferred to Ottawa, a "All Aboard" is Boosted. The musical comedy "All Aboard" tc be presented at the Grand Opera House under the auspices of the Kingston Rotary Club, with Jocal talent, was given a good boost by "gid" Smith, chairman -of the en- tertainment committee. The show will be put on November 10th, 11th and 12th and promises to be one of the finest events of the season. The play was given under the auspices of the Rotary Club at London and played to crowded houses there for a week. It is also to be given in Ot- tawa under the auspices of the Ro- tary Club there, Much regret was expressed by the members over the accident Ro- tarian "Mae" Thomas met with, and the hope was expressed tat he would have a rapid recovery. The members gave "Mac" a postcard shower. This means that every member of the club mailed a, post card to him, each card bearing a cheery message. Guests at the luncheon included Ernest Petley, Oshawa; A. G. Hamy, New Hamburg, end H. C. Anglin, Kingston. Society Stationery. Full line of Cranes high class stationepy. All sizes and shades. The Jackson Press, 177 Wellington street. mm nn Buy To-night. person desired to spread a feeling of' members and at the close, tne thanks | of the club was voiced by Rotarians | Wool Auto Rugs--warm and durable . . . ON SALE TO-NIGHT FLANNELETTE NIGHT GOWNS, 98c. 5 dozen Women's White Flannelette Night Gowns, splendid quality with low neck and short sleeves--blue stitching around the sleeves and neck--nice, full size. A special bu . $3.95 to $10.00 y, and on sale 98c. Tonight ....... .. * es ee 've es Ets. asain wn $1.50 SILK' AND WOOL HOSE FOR $1.00 Misses' and Women's Silk and Wool Hose in plain and with drop stitch or fancy clocks. The colors are Sand, Brown, Blue, Black. Also Black and White. Regular $1.50 value. Grey, veveess. $1.00 Pair Grey and Black. All Tonight ..... .... GLOVES, 59c. Women's Chamoisette Gloves, 2 button style, in Sand, Beaver, Towelling sizes. ..... 59. | Tonight PURE LINEN, 20c. 500 yards of all pure Linen border. 17 inches wide. in White with Red NEW SILK SCARFS The finest showing of Silk Scarfs in the city is to be found here, new arrivals daily and all marked at popular prices. We show the best $1 Po ---- [00 Corset in the trade. AI Humane Society Pr A week ago Inspector R. E. Ward, of the Humane Society, was called to the neighborhood of Gananoque to end the misery of a horse badly ¢ut about the legs by contact with a barbed wire fence. The festering rotten sores were a week old, and so negligent had been the owner that prosecution followed, the case coming before a Gananoque Mag- istrate who convicted the man and fined him $6 and costs, the costs reaching between $40 and $50, Moderation League. Any information as to the regis- tration of voters for the coming plebiscite on the Ontario Temper ance Aot will be cheerfully furnish- ed at the office of thew Moderation League, corner of King and Clarence streets, between the hours of nine to five and seven to nine in the evening. a » "THE HAT STORE" NEW FALL HATS We Hat Everybody. For Men, Ladies and Children we have one of the biggest range of Hats in Canada. We have three Hat the newest Fall styles. ments, now filled with 'Our Hats are of our own manufacture and bought direct from the world's best "We save you something on every Hat you buy." The Right Hat at the Right Price PARISIAN MILLINERY 822 BROCK STREET THE MARKET PLACE IN GREAT DEMAND Farmers Take Their Places As Early As 3.30 Friday For Saturday. Kingston's market {gs growing so that the farmers now come in the night before to get a stand. Friday afternoon by 3.80 o'clock there were several rigs and scores of boxes and bags of produce lald ou? along the concrete walks, A little box of tun nips is enough to hold the spot for ihe owner arriving Saturday morn. ng. * One farmer was objecting on Fri- day afternoon to a hebit somo have developed of selecting positions for all their relatives and friends. He | even claims that, when they saw someone headed for the market go- ing past, farmers along the line tele- phoned ahead to friends to have them | mark a place for them, Tuere are no complaints of thefts during the night hours. ---------- AT GRAND OPERA HOUSE. Final Presentation of "The Love Test" To-Night. The comedy drama, "The Love Test" will be\given its final presen- tation at the Grand to-night, Friday night the play delighted another large audience. The cast is admir- ably eulted to the requirements of | the play, and the members fill their roles to perfection. It is rollicking in fts comedy parts and pataetic in its dramatic parts, The entire pro- duction is an excellent oae snd should not be missed. To Chartered Accountant. Lewis, auditors of the lend Lansing General Synod, reminded delegates a i i ' aj that the light of publicity has fallen' officials in charge of | Ji pubic accounts and that Oceen G.| th in the Home Bank trials bad| on certain termed a rubber stamp. The work of suditing the accounts, which | Das greatly expanded, will hersy , at the suggestion of the audi- , be placed In the care of a Engage A At the Churdh of Bangland General] Spied in London, Ont., R. J. Carson | Newman & Shaw THE ALWAYS BUSY STORE 'Real Estate $2,300--Double frame, in good condition; revemme $300 per year, Earl Street, $3,600--8 room frame dwelling #3780.4 room frame dwelling, 93,200--Frame dwelling, 7 rooms, hot water furnace, electric light, gas, garden, extra lot, sarage. $3,700--Dwelling, 7 rooms, | air farnace, electric light, -- $4,500--Double fra rooms etch, electric Heat sone yard. Come to office and oot list of our bargains. Fire Insurance. Dominion of Canadas refunding ll] bonds at market price. |MULLIN | Keal Estate and Insuragce Broker i Con. Johnson 228 Division Sirests "Phones 530w and 589). pr On Wednesday at Belleville Miss | Jessie McKenna, B.A, | daughter of the late Mr, snd Mrs. John McKenna was united in mar-, riage to George Price, Mount Al-| bert, Ont, son of Mr. and Mrs, George Price, Manchester, Eng. i Miss Prentice, Foxboro, was seri loudly injured on Wednesday at Fox. was driving upset in the diteh. She| was cut by glass and suffered shock. : i American stamps for sale at Whig Office, . 2..Y=. a . youngest { boro when the motor car which she!

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