Daily British Whig (1850), 18 Apr 1925, p. 13

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nm oh = THE DAILY BRITISH WHIG WATERIALS PRODUCERS | WELCOME STRICT CODE Reo Purchasing Manager Finds | High Standards Required | Are Not Questioned. | § "SATURDAY; "APRIL 18, 1925. SE--------r : 'OVERLAND SIX PROVES SENSATION OF SEASON iim The, Prices Are Within Reach of the Large Class of Buyers. "In order to maintain the reputation | for high quality in, the products of | our shops, it is necessary for us to be | most particular about the raw mater- | ials we buy," says G. E. Smith, 1 pur- | chasing manager of the Reo Motor | Car Company... "The reputation for | quality building has been unquestion- | ed for more than 20 years now, and | 'we are more careful than ever to keep | it above the possibility of a doubt. | "One of the first prerequisites of | fine quality in a finished product is | the highest quality in the raw mater- | ials used in the manufacture of the vx product. When" it is remembered that | fo ninety-five per cent of every Rep car | E is actually manufactured from the raw material within the Reo shops, the im- | The New Overland Standard 6 dylinder Sedan portance of getting nothing but the best of materials is clearly seen. For base, long enough for beauty and easy | Reos, nothing but such highly spec- riding qualities, at the same time short ialized parts as carburetors and elec- enough for easy handling and park-|trical systems are purchased in- their ing, have been mounted two closed finished forms. bodies--standard and de luxe sedans. "In order to get the very best of all Both are splendid examples of the NEW | material that is ordered, it has been vogue in motor car body construction. | necessary for us to draw up a strict Smart streamline bodies--they are | code of standards and specifications, both belted at the waistline by custom- | ope that makes it the job of the ma- | designed beading terials producer to deliwer nothing but | The car is capable' of better than the finest stock obtainable. This code | fifty-five miles per hour, maximum speed, and acceleration tests have is enforced. with thorough inspections | to which the material-is subjected on shown it to be considerably better than the average of cars of much delivery before being sent to the pro- duction department. Needless to say, higher price. At a sustained speed of 30 to 35 miles per hour, gasoline con- it is necessary to reject a shipment now and then; but such occurrences sumption has shown the very high average of 23 miles to the gallon. The new Oxerland Six opens a new 'chapter in the low priced six-cylinder field; and already indications are-- that new production and sales records will Be established early in the season. This unusual Six was built to meet the requirements of that large class of car owners who have longed for the smooth operation of a reliable six- cylinder motor, combined with real closed car comfort, at a moderay: cost not beyond thejr means. Engine is of 3.inch bore with a ¢- inch stroke, L-head type. Oil and wa- ter pumps, 2 heavy crankshaft, with light reciprocating parts, Chadwick type interchangeable main bearings, are some of its outstanding mechani. eal features. En clutch and transmission are com; encased © for protection agaigst mud and dirt. The clutch is an S-plate de Foot brakes operate on rear "drums, but the hand brake is operated on a 7-inch drum on the rear and of the transmission, ac. cording to the best European practice. . On a chassis of 112-3-4 inch wheel are very infrequent. ' "It might be expected that indsett- ing up and enforcing such a strict, ironclad code of standards and speci- fications, we would bring on oursel- ves the most cordial hatred of all ma- terials manufacturers, but that is not the case. At least, we are never allow- ed to learn of the dislikes if they ex- ist. "A part of our buying policy makes - specifications are thoroughly under- 5 eering Surprise ofthe Year Sy ul Six without a rival near its Price stood, and. that the limits beyond T is an accepted fact that the new Overland Keep Your Brakes Dry. External four-wheel brakes, being exposed, naturally cannot escape be- coming wet when driving for any distance on a rainy day. They should be applied frequently during the course of the run so that the lin- ings will not get waterlogged. which all material will be rejected are clear. "It is worthy of note that the long- er we buy from any particular com- pany, the less likely dqes it become that we will have to reject any deliv- ery. They soon come to learn that when we say our standards are iron- clad, we meag just that. And strange as it may seem, these materials pro- A Score of New Results Emphasize The Difference If a year ago the Chrysler Six had been . merely another new car, its first-year pro- -./. duction of over 32,000 cars--the largest ever recorded--waquld not have been But the Chrysler Six is an entirely new type of car, built on a new kind of engineering which produces results radically different The difference of Chrysler engineering is emphasized by the fact that its 3-inch motor develops 68 horse-power, a speed of more than 70 miles an hour and 24 miles to the gallon of gasoline. , design means in the operation, comfort and high quality of a motor car will be made clear in a halfhour's driving. We are eager to prove that [Chrysler is the best built car you ever drove. the convenience of Weave pleased to extend A Cle ete Hl "EE and ducers actually seem to welcome hard and fast limits within which their ma- terals must lie." CAR CONTROLS ENTIRE ony Once, levers stuck out all over an automobile. Controls were scattered all over the dash, on the instrument board, under the wheel and any- here else the imagination might dictate. No . Congested roads mean that the lighting control must be on the depen wheel at finger tips, so he Sriver need not take is eyes off ust at a cal time, to his headlamps, The extra emergency brake lever took hg the most important 10 per cent of driver's space. Now that's Instead of igh 1 fi foot aceeiatar, Lon al iior the BA er oi os comfortal bly Means That Oity Motorists are Taxed Doubly for City Pavements and Rural Roads. The demand on the part of cities for a share of the gaso- line tax is not confined to Ontario, but is very gemeral throughout the POD. Padory, Torowto, Tases Batre Is the World's Lowest Priced Six is the most brilliant engineering ment of theyear. A new deli A new thrill to. drive! revelation in six cylind most talked about car in Canada. People say price field . . in beauty with its how gra flashing response in traffic. Six outclasses other cars in all of these things because of its advanced You should . see don't deny in charm of d of finish. = People are accelération ly Willys-Overland distinction without extravagance. Standard 3-door Sedan, $1 $1,635. F.0.B. ARTHUR CALLAGHAN 210-214 Wellington Street, Kingston. We yourself a good ride. Then has achieve- ght to the eye! A joy to ride in! A er economy--today the it far outclasses any other car in its - . * thrilled on hills and with its The new Overland engineering. the New Overland Six--and udge and ied the ideal of those who seek style and 4 +400; De Luxe 4-door Sedan, Factory, Toronto. Taxes estra. taxation, too, that bear with wholly unreasonable harshness upon the citizens, and from which they derive no bemefit. The Star has sé often drawn attention to the likenes of this city to a milch cow for Quebec that it may seem, wearisome reitera- tion, but this matter of a gasoline tax, not a nickle of which is to be devoted to our own roads, or our own interests, does seem adding one more wholly unjustifiable burden upon a community already heavily weighed down with taxation, both direct and indirect. Surely the pro- vincial government might allocate a certain percentage of the new levy on gasoline for the use of the city and its immediate approaches." Since the accelerator is usually op- erated a little more roughly than the hand throttle this break is fur- ther accentuated until the engine seems to be skipping during the ef- fort to keep the car running at five to ten miles an hour in high. The Way to overcome this is to find out at what speed the car will Just bare- Iy run in high and set the hand throttle accordingly. U. 8. NOT REPRESENTED IN SOVIET MOTOR TRIALS London, April 18.--RBuropean re- presentatives are watching with in- terést preliminaries for this year's international motor trials to 3 hele the United States will participate, it is Quite probable that several Ameri- cans will be on hand to make note of what transpires, so as to be able to report te their respective facto- ries. A committee has been formed in Léndon to arrange for British parti- cipation, the chief object of which fs to test the suitability of foreign made cars in Russia and to famili- WIN arize potential purchasers types of motor cars at present : well known in the Soviet Republic. Automobile dealers of France 81 Gefmany are also planaing to part. 2 ------ All types of capes are being ed, some with fitted shoulders, other circular models, and in lengths and materials. it In August under auspices Soviet t. While it is not likely that any cars. made in the : NOTICE T0 CLARK BROS. = [wwe | Y 371 King Street. Telephone 2357F, [of as tax on = ance. from the | ~ CAR OWNERS Accounts for Skipping. Motorists who have been t Have your car i spected and gone lO ee : a all we 1H Avoid it by purc ad 2

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