Saturday, April 17, 1926. THE DAILY BRITISH WHIG A A A A A AA ry An Loreto ca Pet ed CIES T= CATE There Is Only One Marvelube The Lubricating Oil Discovery of the Age --On Sale April 20th, Everywhere in Canadq motor oil will be no longer an interest- formulae create until, step by step, Marve- ing laboratory experiment but will lube was made ready for commercial use. b a commodity of ce. There- écome a c o 0] commer The secret of this process is locked away fore, its story may be told. a . in_the vaults of Imperial Oil Limited; and Marvelube 18 the achievement of four without this secret an without the raw Years of patient scientific research, and back the duplication of the merits of materi of that more years of preparation. The J , ; ; source of Marvelube--the crude oil fields of Limited has not dataet thermberiel Oi Se e_1s impossible. --Tmperial Oi Peru, South America--came under the control imited has not divulged the secret of the of Im 1 Oil Limited thirteen years ago as formula to any other company nor has an the first step towards the marketing of other compan access to the Imperial's raw Marvelube in Canada in the year 1926. material Perusims Crude. Every crude oil field possesses distinctive : . Content ote are eat Eh ABACLS 7, Marvel is sold only by stations of content, some are ideal fuel o in Imperial products. If the public knew as much about the lubrication of cars as experts on lubrication know, the demand for Marvelube could not be supplied. If the public knew as much about the lubrication orication know OO: the morning of April 20, the new new refining equipment invented and new nt European sot: wheats. Other crudes may look like Peruvian just as other wheats may look like No. 1 hard, but the sturdy qualities which make No. 1 d wheat pre-eminent give to the Peruvian Marvelube represents in short the most significant event in the history of motor product a similar distinction in the domain lubrication in the past decade. It has arrested of crudes. the attention of eminent automotive engin- eers, scientists and petroleum refiners every- perial Oil Limited in 1913 commis- where. After months of secret tests by sioned one of its vice-presidents--now its designers and builders of motor engines, it president--to investigate these Qualities of has been pronounced by the most competent the Peruvian fields and largely as a result of and impartial court that could be assembled his favourable report, the fields were acquired in the motor industry, as marking an epoch by the International Petroleum Compan In motor lubrication. Its merits are not a subsidiary of Imperial Oil Limited. subject of controversy 4 any group of un- - . . » : : oi of the most valuable raw ) ! 1 : the manufacture of lubricating th hithert hieved- in petroleum world has ever seen, d Is an admitted For four years the staff of the research' 2 laboratories of Imperial Oj Limited at I is i . The Sarnia, have devot themselves to the per- Canadian motorist will reali what this all- fection of a lubricant from this crude--a Canadian, all-Imperial pro will mean to lubricant that would be different from any him whem he has 500 miles of driving behind other lubricant that had gone before. In hi d finds his crank ill filled with these years young Canadians ha i the low-carbon-conten , mi distinction in the petroleum ind content, non-emulsifyi only at home but abroad, and ha be placed on sale II Imperial Oil stations advancement in the Jdmperjal Oil service by and at good dealers everywhoo on April 20. their notable contributions to this work. New refining Processes have been evolved, Re ready to make a test on April 20. Lem «COB ements sewe ro conse 82 ~ Xa rn & bom TH " £LCK I N LCP Brass RL a Let PY a - a ----