THE DAILY BRITISH WHIGC ' S atu day, May 15, 1926. VNOTOR CAR SERVICE IS "HIGHLY SPECIALIZED OC. A. Triphagen, Sales "Manager of the Reo Motor Car Company. He might have been a bicycle sales- man or a blacksmith, but the ex- - igencies of a changing world had forced him to take up a new and > ¢ more complex means of earning a . oy ; ivelihood. -Armed with a screw " prgriver, with a monkey wrench and a al er close at hand, he /was dig- ging into the car's mechufism. By & process of elimination he hoped eventually to arrive at the seat of trouble. Time meant nothing. He Was learning a new trade in the hool of practical experience, one hat might lead to something big. """His frequent mistakes and wasted time were at the other man's ex- " pense. He was the automobile re- pair man of th rly days. To-day, ps, he is a well-to-do automobile "Healer, or the owner of » prosperous garage, He may be the head of a busy service station, \ Not (On€ American Car . Lasts as Long as Reo ministering scientifically to the ills of the modern car through the em- ployment of men as mechanically efficient as he is himself. . Service is a comprehénsive word in the motor car fleld. Wonderfully as the automobile has been improved, "34 amasingly, popular as it has become, progress in these directions has no more striking than in the methods of service, which compre- £§ honds maintenance from the day it passes into the owner's hands and through its entire period of useful- ness. The modern public garage, though its primary function is the storage of cars, is a general service station, Just are the headquarters main- tained dy individual manufacturers in all citigs for attention 'in the position of a specialist. From i bottom, {ts employees diagnosticians of the fills service sfations maih- Reo Company in all larger cities is illustrative of the ; of attention that the repre- |" sentative manufacturers furnish their customers. In nearly every barest outline of the nature of his car's trouble and the expert In- stantly knows what is needed. Not only doés he know, but he has at band the exact parts, and machines ' or tools required to effect a cure. . In contrast with - the old days, "when the repair man discovered the need of a new part and had to send to Detroit or some other distant city for it, involving a week's delay, the modern service station stocks every possible part that any em- ney could demand. Some of the offi er stations in New York could mble at least one, and perhaps (WEAree or more complete cars, from * their parts departments, and do it 28 exactly as would the factory me- Jt would be difficult to compute seécurately the amount of capital Tn- rested in the service angle of the motor car industry throughout the --Not One On December 31, 1925, there were 124.9% as many Reos in registered use as had been produced m the last eight years. No other car shows as hugh a percentage. Only three others show more than 100%, and each of these three 1s at least $1500.00 higher in price than Reo. The registration figures which are the basis for this computation were compiled and fur- nished by R. L. Polk & Company, automobile stansticoans. All American cars that have been built for seven years or more, and are still beg produced, were compared. Not only for exght years. but also for seven and nine years, Reo headed the list with the longest 'average life of any American car. Three major factors determine how long ann. mobiles Jas: 1. The durability that is actually built into the car. 2. The low cost of repairs and repair parts. 3. The infrequency of radical changes in design. The first is the most vital Correct engineer:nv, the best of materials and supenor workmanshiy contribute more to the long life of an automobile than anv other factors. But. given two or more cars of equal durability, the other two factors become important. The effect of low repair costs * There mav be left. in rwo cars of equal age, an equal amount of serviceability. In the case of one. however, the cost of repairs may be so high that it mav be cheaper to discard this car and bus a new one. In the other. the cost of repairs may be so low that 1t pavs to keep the car running. thereby getting out of it the last 15.000 or 20.000 miles of service. That is why, on the basis of the most accurate tests yet devised for determining the relative lon. gevity of automobiles, Reo has a longer average life than the highest priced cars built in America-- cars which, like Reo, are notable for their high standards of engineering and manufacturing, For, since these cars are many hundreds of dol lars higher in price than the Reo--and since they are larger cars than the Reo--it follows as a matter of course that the price of repair parts for them is considerably higher than the price of the corre sponding parts for the Reo. Reo's withstand severe highway : punishment for thousands of miles more than owners expect. It also follows, equally as a matter of course, that even though the eisential quality of the Reo may be no higher than the quality of these other fine and larger cars, the comparative inexpensiveness of Reo repairs makes it cound economy to operate the Reo after the higher priced car has been discarded. And the third-- obsolescence The losses in resale values caused by frequent and radical changes of models are what the scien. tists studying automobile life call obsolescence. Professor C. E. Griffin, of the University of Mich- igan Bureau of Business Research, in a recent study entitled "The Lite History of Automobiles," makes the following observation: It is noteworthy that not one of the four manis) pouring to doadioy prntcious 3 he of frequent model ot ? It is equally fower aT orb lover sorted to this policy which forces the. premature' junking of their older models.' The three combined The explanation of Reo's astounding margin of leadership in life is found in oC te Jo tu found in try dele tion of all three: CX 1. Quality of uiatevidls to that of the finest cars produced in America. | 2. Low repair costs which =~ lengthen the life of a' Red car even beyond . that of the other first quality cars.' f 3. Apd, finally; a persis which hasten obs cence and thereby shorten automobile life. "United States, but it runs into hun- ds of millions of dollars. The X ce station, in many ways, is even more Important than the salesroom it would be difficult to sell any e of car in these days unless er could be assured of a place wheres he could expect quick and efficient attention for his car in case of necessity, This, too, in spite of the fact that the modern motor |. car should, and generally does, per- form without the need of even minor repairs for extremely long periods. . As the Reo Company and other jo manufacturers regard the mat- r, the great value of the modern That is one reason why the Reo, of all the care built in America, is the longest lived. > "Marked style changes and frequency of change REO MOTOR CAR COMPANY OF CANADA, LIMITED - Windsor, Ontario Boyd's Garage Limited 129 Brock and 231 Bagot Street Phone 1000 | it enables repairs and adjustments ------ i equilibrium proportion of a fuel diluent, thus ereating a I too heavy to flow readily at tically its ultimate propertion of not materially alter, from gasol Hi IT : x to be effected so quickly that the at one-shift capacity, as is expected ; PR EFER ENCE owner does not feel that he has been [soon after assembly begins, there] i & deprived of the use of his car for | wil be storage space for 90 dave | an hour longer than necessary. The| stock. At the present opening of FOR service station duplicates the best | the standard assembly line, however, A Be , service that could be rendered wete| it is planned to build only about THE ry the car takem to the factory. seven hundred cars the first month. + . This quality of attention, more " L ALBERT .CLOUGH Pre-Dilution Of Engine Oil 2 highly apecialized Turning Objectionable Effects To Serviceable Ends * Fe yedr,-has played a tremendous part] The highway department of Que- in the marvellous development of planning to spend about §6,- the automobile indhstry. It repre-| 000,000 for maintenance and com- sents, in short, the maker's guaran- roads this year. The prin- tee of satistaction. road to be completed is the et bmn 8t. Lambert Highway connect- OPERATING) She's 241 Nouyrosl The Ford Motch Going any of Ger-| Ania Motor Race. many has begun operations in Is! The 500-mile International] new plant at Plotzensee, & suburb of | sweepstakes at the Indianapolis | Berlin. Production was scheduled Motor Speedway will be held Mon-| Jo sia haut Apri 23nd hol day, May 31st, this year. Many Two buildings, each 765x404 1-2 a © stories high, house the | : if ik ? i Hi [ if i ; i i 1 ar St