Daily British Whig (1850), 26 Jun 1926, p. 11

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arday, June 26; 1926. ULLER NOTOR MIGHT INT TRAFFIC JANS New Development In Car Bulld- ing to Ald In Congestion »' Problem. It is the contention of highway engineers, as well as of motor car engineers, that something. besides highway legislations will be neces-|' sary before we can approach the average speed at which European traffic moves, During the past two years there bas been a pronounced tendency om the part of bullders of motor cars on this side of the Atlantic to light. en the weight of their products, to speed up the motors and to develop greater powers of acceleration. Most of this werk has been done , on cars which represent omly about 40 per éent. of the total number of cars In use, The great 50 per cent, which is formed by the small cars, has shown little advance along these lines. Actives ccording to engineers, the next step will' be taken by manu- fagturers of this type of vehicle. It is generally known that .cer- tain of the larger manufacturers are already at work upon advanced types of small," light cars, fashioned somewhat along the lines which ve been adop by the better oo English and French buflders -and radical changes are antiel- pated during the balance of the ar. A small car, of 'what may be termed short wheelbase, with the speed and endurance of the larger cars, short turning radius, and quick acceleration ability, able to negotiate our ideas of hills on high gear may be looked forward to as @ real factor in the solution of our road congestion, Buch a ear, with ability to ac- celerate a8 rapidly as the larger d higher powered cars, with a peed range up to 60 miles an hour and with room to carry five pas- sengers in a touring or sedan model would find ready acceptance among hundreds of thousands of buyers. Were It to be built upon the high- ly efficient plans of European en- gifieers , it might, at first glance, strike the average user as small but such an impression would quick- iy vanish as its power and perform- ce capacity became recognized. i ' Trip in Ontario. One experimental car of this na- ture on a 270-milé trip through On- tario maintained a road average of better than 35 miles an hour despite the fact that several populous cities were travelled and the drive was made on a Saturday afternoon when PN OF ay dren Waited] an hour with all the feeling of sta- % bility and security sensed in large cars. ; as driven up steep hills . that have meant second gear to J eas 'and yet ft made the without any strain on the en- and without shifting gears. stopping tewts showed a re- Rh factor of safety at ges of speed, was. equipped with a four-eyl- tor of small bore and long turning over at high speed. Was as free from vibration ty of six-cylinder cars of from 30 to 40 was ad smooth & run- 'plant as anyone would behind, At its maxi- Pp ing the number of cars of a given make still in use, with the total number produced within the last seven, eight or nine years. The second method --the most complete and. impartial yet devised--has lately been published by Profes. sor C. E. Griffin, of the Bureau of Business Research, Universityof Michigan, in his study: "The Life History of Automobiles." Convincing proof of the long life of.Reo cars is offered by the popular method of judging motor car life. This method consists of comparing the total number of cars registered at the end of the year with the total number of cars produced for the preceding seven, eight or nine years. ,, It shows that not one American car lasts as long as Reo--not one. Still more convincing proof of this fact is now available. ; ! = The "Life Insurance" Method Professor C. E. Griffin, of the Bureau of Business -- The festilts of his study sre contained in his book: "The Life History of Automobiles," published in February, 1926, by the University of Michigan. In this book, he shows how many of a given ; 'number of cars going into service this year will still be in use at the end of next year, at the end of twor years, and 50 on--down to the last survivors. } He found that after thirteen years, only a very few out of every 100,000 will be left. His method is accurate. REO MOTOR CAR COMPANY. OF CANADA, LIMITED It even eliminates any variations due to the fact that some manufacturers may produce a large pum- ber of vars ong' year, and relatively few the next. - It takes into account not only seven, eight or nine years' production, but the entire life span of all the cars produced. : Reo 44.3% above the average From the Griffin statistics any one can determine just how many Reos should have been registered on December 31st, 1925, if the Reo were merely an average car. ~ Comparing this figure with the actual figures of R. L. Polk and Company, automobile statisticians, automobiles, there would have January 1, 1926, 81,173 Reo cars. There actually were 117,126 --or a surplus of 44.3%. No other American car is as much above the average. What This Means There are today on the roads and streets of the United States 175 different makes of automobiles, Of these, only 59 are still made. The are being rest - ? . Boyd's Garage Limited 129 Brock and 231 Bagot Street ~~ Phone 1000 ists will now find that al = > ton. Smee BACK AT McLEAN ner and Christian Windsor, Ontario Mrs. Reginald Ball, Wellington; Raycraft hao the 59, cighteel are an. whose: production been so small registration figures are not obtainable. Forty-one have been built in quantities sufficient to enable automobile statisticians to give them a place on their current records. : And of all these, not one lasts as long 2s Reo, one. . . The Three Next to Reo In order to equal the Reo record, the three cars ranking immediately below Reo will have to make vesy material improvement. In order to make their ranking above the average equal to that of Reo, they will have to increase it by the following percentages: Price Neo. Ov Secondcar 10 % $3195 8 / Thirdaar 18.1% 2790 6 Fourth car 34.6% 3070 6 It is significant that of the first four cars, only one besides Reo has more than 100,000 cars in ase-- and the Sedan of this make sells for $1630 more than the Reo Sedan. And only one of the first four was an eight-cylinder car--the product of a manufacturer who builds eights exclusively. i The explanation of Reo"s astounding margin of leadership is found in the combination of the three These are: Y * 1. Quality of materials and workmanship equal to that of the finest cars produced in America. by shorten automobile life. 3. Low repair costs which lengthen the life of a Reo" car even beyond that of the other first quality cars. PLUS FREIGHT-TAXES PAID plece of road | Cousin and family, Miss Hazel Tur-| Mrs. Raymond Wagar spent Sunday at Frank Smith's. 5 A SIX © NEWANDIMPROVEDSEDAN -$2215 report Mrs. Rachael Dunham very il at her home in the Cedars. Mrs. | Irvine Tuttle, Belleville, is

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