Sr FHE DAILY BRITISH WHIG _ Saturday, August 21, 1926, FRE SE seis eres © WUT DISCOVER A SOLUTION OF ROAD PROBLEM The remendous inerease in the use of automobiles with the re- sultant overcrowding of streets and main highways, has brought upon all motor car manufacturers 'the obligation to provide automobiles better fitted to operate under these new conditions. It is no longer sufficient that the automobile perform to the complete satisfaction of the individual owner and driver; it must also fulfil the necessity for utmost traffic effi- clency. Those who visited this year's Automobile shows could see for themselves that the trend of the en- the tratfic problem, for the exhibits © tire industry is toward a solution of 4 . fore. revealed the great advances that have been made within the last year toward the ultimate automobile, and forecast the idea! toward which the industry is striving. Physical Saturation, The " saturation point" that both- ered theorists in the past is not wor- rying the leaders of the industry; that was the fear that the country was nearing the point at which buy- ing would cease because every pos- sible purchaser of an automobile had bought his car, reducing the market to replacements alone, Instead. there Is another saturation point that is already a real problem--but "this is a question of physical catur- ation, which will be reached when the populous centres of the country can no longer absorb additional cars. The great: cities themselves real- {zing the fact that to restrict trans- poration is to restrict growth' and prosperity, have done wonders to postpone their' saturation. But we of the industry realize that mere traffic regulations, Increased park- ing £ es, widened streets, and additional thoroughfares, are only temporary remedies, for the cities must finally reach the limit of ex- pansion. Obviously, therefore the car manufacturers must solve the prob- lem. They must provide a new type of automobile--a car that in design and performance will be adapted to the new-day conditions. In short they must make two automobiles operate where but ome operated be- Smm-------- Efficiency Required. This is not to be effected by mere- ly: reducing the eize of the auto- mobiles, for the size of the car it- self is but a fraction of the space it requires in operation on the high- way. The problem is to perfect the automobile so that this waste shall 4. be reduced, rather than to restrict ithe size of the cars themselves. § This end may be gained by at- taining the maximum road efficiency "of the automobile. How this is being accomplished 1s révealed in the present trend. The main factors in the development are the more effective brakes, the in- creased power of the engines, and \be easier handling. The The streets today are crowded with fine automobiles. But Reo, most moderately priced of all fine cars, outlasts them all. Not one American car lasts as long as Reo-not one. Look at the newest models of the longest lasting car at our Salesroom. They are very good looking. Yow'll see that at a glance, and yow'll find as you examine them, that in outward design and finish and inward appointment, there isa simple elegance and luxwriousness that makes for lasting good looks. A Reo is always in good taste. OU will find in the clean, flowing Reo lines, in the unstinted ampleness of room, in the as- pect of powerful capability, some of the reasons why Reo owners are proud motorists. Honest Pride in Their Sound Judgment But the real pride of owning a Reo comes from knowing you haye made a gilt-edge investment in transportation, and that you've bought many years of joyous, carefree motoring--that nowhere amongst all the cars of America -- even the very costly ones--could you have bought longer life. Reo outlasts them all There's a justifiable pride in owning a car that keeps out of the repair shops, in owning a car that piles up its miles, thousands upon thousands, year after year, with a minimum of lost time and lost dollars for repairs, in owning a car that you know is going to get there--whether it be the other side of town, or the other side of the continent; in owning a car of whose quiet, alert good looks you can be proud through its long, long life. Take one out and drive it. Get the feel of it at five or sixty miles per hour. Twist through tan gled traffic, hold steadily all day long over tortu- 10 iC ride J" J of Owning America's Longest Lasting Car ous ondeemrelease that cven surge of power which bites into distance and hill atike--then you'll realize sciin why Reo owners are proud motorists. And with pride in Reo ownership comes profit as well. For the long lasting Reo reduces depre- ciation to a minimum, and depreciation is the largest single cost of motoring. Long life is not solely a matter of rugged con- struction. For coupled with the ability of a car to live there must be the desire of owners to keep it alive. Repair costs must be low in its fifth year as in its first or second, if owners are to get profitable miles out of their car, Built to Keep Upkeep Down Reo builds of the finest, tested materials. And it builds with one eye always on the future neces Valve grinding and carbon removal are required ouly one-third to one-fourth as often as in most cars--one instance of keeping upkeep down. time insures that when repairs are necessary, they can be made in less time and at less cost than is com» mon on cars of similar price --or a much lower price. Come in and ste them Your eyes will speedily check the facts. You'll be interested in the simplic- ity of these great advances which only Reo today 4 provides. ¥ Then, too, Reo combines successfully the oper. ating economy of light weight wi: the investment economy of longest life. For the Reo Sedan is the / lightest six-cylinder sedan of its size in America. 4 In such ways careful Reo engineering saves owners' dollars--thus Reo owners profit by own. » ing America's longest lasting car. Only Reo Splits the Seconds Only in these Reos can you find a brake control that gives you a choice of Split-Second Braking, standard control, or a combination of the two; and Split-Second Steering for instant turning and long easy days at the wheel. \ Look at Reo, look at the others, all of them, if you like--then compare the pride and profit of ownership. / Two Other Great Advances The two great advances demanded by the public, says Ray W. Sherman, Editor of Motor, are: _ *L Carswhich will give service for years and not have to be traded in. "2. Maintenance that does not lay a car up for ( so many hours as is now the custom and necessity." These are today found in Reo, and have been for For years the forward-looking, veteran car-buyers who first asked for these advances have been buy- ing Reos. , Come in and see the Reos. Then take one out and drive it. on { Boyd's Garage Limited 129 Brock and 231 Bagot Street Phone 1000 1088 and family, Buffalo, N. Y., at rs. J. C. Howdrd's. Mr. .| two week's visit with friends in -| mark and Watson's Lavant Station News. Lavant Station, Aug. Pearl McFarlane, of Lanark, is holl- daylng with friends here. Miss Ines Browning has returned home after a NEW AND IMPROVED SEDAN 205 Plus Freight--All Taxes Paid J - : THE OLD PEP BA | BY HAVING YOUR : AUTO OYLINDERS RE-GROUYD AND NEW