. PA Automobile prices are not keeping pace with the now popular high cost of Uving despite the fact that the manufacturers have been compelled to pay more for material and In- . erease wages to & considerable ex- t ok is, a, true 2 number nesouty J makers (a little To: the H a hy prices of r ears, gi at 'he same time siven on such greater value that if any- prices have been lowered rath- raised, Du the last Shite ot a Jot yeafs prices automobiles ba materially, and at the same time the sia : hve been made ing device gi quality has beem bettered all through, Taking these facts Into Sousidera- to say thin moto this age red icv a! feast double for a given amount of of honey than he did a few years back It is this fact, coupled with huge outputs, that has been ble for the building up of the automobile bu into one of the top-notch industries of the country, in volume and dollars and cents, and in giving ~ the world the combination of more usefulness and pleasure than any- thing that ie been produced in » Despite the fact that coach build- ing was a e centurfes old when car wag envolved, the of automobile bodies presented serious problems, The many respects similar to those of problems' ot 'the closed car were fn the automobile industry as a whole. One of the PHaciple difficulties en- countered had to do with weight. bodies, which a. A a Feat sot ockntor view this announcement is most important. hos herela Se . forth the achievement toward w] er! organization has aimed for the last eight years. 'This achieyement in a word is the completion of the gigantif Willys-Overland organization to ' a point where a comprehensive line of automo- 'bilescan be and marketed under one head. This means tremendous economies--much great- er than ever before. ' This means the elimination of all waste, all lost motion and much greater factory efficiency. This means an even higher grade of cars at much more attractive prices. All of which means a substantial saving for you . on the next car you buy. For now and for the first time in the history. of the automobile business we as_one single tion offer the public a full and com- prehensive line of automobiles. This concentration--this greater efficiency--this® more effective means of pulling together is going of low priced high- "grade, For'we operate on the Sass 3 --one executive organization --one factory management --one purchasing unit ° ~--one sales expense , --one group of defilers --to plan, produce and sell all Overland, Willys and Willys-Knight models. Buying power is concentrated. Costs: are ¢lis- tributed over all these cars. The Savings are enormous. ' As a result we are producing cars of exseptional quality--and marketing 'them at unusually 'low prices. ~ Every car is built to a rigid standard of per- formance, comfort and appearance. The new models are listed in this annouieament. They include Overland models from the snappy comfortable $930 Light Four to the beautiful Light Six Sedan at $2220. ey. Jinclude also the big, handsome Willys- Ke ts from the Four at $1800, to the super efficient Eight at $2730. These new models establish price records, value and performance records which we believe lpr ve to the public conclusively that the vast recatiomies of vast production are the key note dnd manufacturing secret of the greatest value for the , 3 dens gine of Hney. Overland® 'Sales 'Rooms / 210-214 Wellington: Overland Light Four Models To ERR Club (Illustrated) $1050 an, Dist, fehas Dis 1410 Overland Big Four Models Roadster, 112-in. wheelba: Touring, 112 240, Dooce --(IMistrated) :» $1100 ° ( (See also Cleded Cars) Willys-Overland, Ltd. Head Office and Works 'West Torsnte, Canada Willys-Knight Four wom Roadster, 1 164m: wheelbase--([llustrated) . $1360 Touring, 3i6rin. wheolbate oie . $1380 rise poo Cond Care) - Willys-Knight 7 Passenger Models' Four linda Touring, 121 in. wheelbase . Eight yinder, 13840. i in 0 sams Overland and Willys-Knight' | Bi Pour Coupe, 112-in, wheelbase $1750 Coupe, 116-in. - : : cena $2220 Willys-Raight Four Coupe, 114-in, wheelbase $2310 Will Keighe Four Sedan, 121+in. w! Limousine, 121-in. " All prices 1. T ee iartt notice.