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yi or THE DRYDEN OBSERVER i Ea STB AGE THREE SEPTEMBER 23rd, 1932, ~ ~~ 0] 'e Commence Our Fourth Our unshakeable faith in the radio industry is expressed by the models now on our floor ever been privileged to present. Patronize . .. the finest we have us---We need your radio business. oe ro Quality. IT IS. BETTER You will find in Philco all worth-while improvements, ~~ many of th>m exclusive. PHILCO. A Musical Instruinent of IT LOOKS BETTER IT SOUNDS BETTEL De Forest Crosley presents the Empire Series--The New Radio THE NEW RADIO SUPPORTED BY 11 MAJOR DEVELOPMENTS. 1 AUTHENTIC AUTOMATIC SILENCER, 6 MATCHED DUAL SPEAKERS. on all A.C. models in the 'Empire' Series. 7 AUTOMATC VOLUME CONTROL, 2 CLASS B TWIN AMPLIFICATION. Standard Feature for 1932. For the first time in radio. 8 VISUAL TUNING INDICATOR. 3 TRIPLE TRICDE DRIVERS, 9 COCLORTONE INDICATOR. 4 TWIN PENTODES, 10 CABINETS BY KARL OTTO. 5 R.F. AND AF. PENTODE TUBES, 1932. 11 NEW EXTENDED WAVEEAND. LEFT---PHILCO BABY GRAND + This model sold well last year and gave very satis- factory results. This year's sets are in rich American Walnut, with instrument panel in highly figured Orient- al wood, hand 'rubbed. Electro-dynamie speaker, Tone Control, Automatic Volume Control, Tlluminated Station Dial with Glowing Arrow Indicator, Seven new High- Efficiency Tubes, Four Pentodes, and many other im- provements not usually found in a set of this size. Remarkable volume and tone. : LEFT--The 9 Tube YORK now on our floor has the most beautiful cabinet we have ever seen. sig Come in! See it!! Hear it!!! Let us show you the advantage of twin speakers. Furniture fit for a palace. THE PRICE--$129.95, on Easy Terms. 90-B:--9-tube Superheterodyne Baby Grand $33.00, 51-B.--b-tube Superheterodyne $63.00. THE CAVENDISH For illustration, see the RIGHT--MODEL 91 HIGHBOY $139.50 York on the left. With Shadow Tuning A distinguished looking radio, with exceptionally fine perfor- 7 tubes, two speakers, ng mance. authentic silencer and sensitivity control, A.V.- C., colortone control new ~ waveband. Complete $109.95 Twin Electro-dynamic Speakers, Shadow Tuning, Tuning Silencer, Automatic Volume Control, 4-point Tone Control, Balanced Superheterodyne, Illuminated Station recording Dial, Push-pull. Circuit, Nine new High-Efficiency Tubes, Four Pentodes, Highboy cabinet in a rich combination of fine woods: American Walnat, Pin-Stripe Walunt, and highly figured Butt Walnut and Oriental wood, with curved Walnut panels, all hand rubbed. Thirty- nine and one-half inches high, twenty-five inches wide. | GET A NEW PHILCO THIS FALL. i Ask your neighbour how he likes his old Philco. RIGHT--A sample EMBASSEY 2.volt Battery Set was on our floor only three hours until it was sold. An 8 Tube Pentode job with New Low Battery Consumption at $119.95 With Tubes ALL PHILCO RADIO RECEIVERS ARE LICENSED BY CANADIAN RADIO PATENTS LIMITED VICTOR BI-ACOUSTIC RADIO "HIS MASTER'S VOICE" SYMBOL OF TONE SUPREMACY De Forest Crosley price range from $75.00 to $225.00. General Electric Full Range Radio (£4 id 5 Believe Your Own Ears GENERAL ELECTRIC RADIO--THE CHOICE OF THE WISE AND THRIFTY BUYER, Test the General Electric against any and A musical instrument for every home and purse. inspection takes place. Micrometer measure- every radio made. For selectivity. For ability to pluck distant stations from the air and bring them in clear as a bell, For sharpness of tuning. For High quality. For outstanding beauty. CONVINCE YOURSELF! And remember--(eneral Electric radios are built to last--to give you long, trouble-free 4 _ Service. Every part--from the largest trans- former down to the smallest coilis tested and retested at the factory. Inspection after on your old set, G.E. Radiotrons. translucent dial. Price $109.00. RIGHT--G.E, Automatic Volume Control. Dynamic Loud Speaker. Small An eight-tube 1933 model at $117.00. drain on B Batteries. Complete with Radiotrons. A real performer at a remarkable price. of. $149.00. Ask us for a trade-in allowance RIGHT--G.E. CONSOLE. An eight-tube console radio. Sup- erheterodyne chassis with Pentode output. Full Range Tone Control. Improved Automatic Volume Con- trol. 8-inch Dynamic Speaker. New complete with Radiotrons BATTERY CONSOLE ments ensure absolute accuracy of every vital bart. There is no chance slip-up, no chance for any lapse from General Electric quality. There is a model for every purse--a full range of radios at a full range of prices. The buyer of a G.E. radio gets the finest instrument his money can buy. He can wisely "believe his own ears!" "'Made in Canada" LEFT--COMBINATION MODEL No, H-77 A perfect eight-tube radio-record combination, that produces both the regular and : new, long playing phonograph records, i Trade in your present radio for a combination. Easy reading 35 = -test.. Make us prove it! our claims . . . living tone, the freedom from noise and dis- tortion, the balanced reproduction at all vol- umes, canbe heard and appreciated. In its breath-taking realism, in its marvellous sensi- "VICTOR pioneers * with an entirely new type radio that revolutionizes present musical standards. This statement is so radical; so sensational that we want you to put us to the _. A demonstration will bear out the truth of every inch of the way. This nine-tube RIGHT VICTOR MANTEL SETS Compact full size seven-tube Superheterodyne sets @ Eight-tube sets, equipped with full range tone control TRY A NEW VICTOR FOR THREE DAYS TWICE THE POWER RCA VICTOR AUTOMOBILE RADIO ~~ $112.50 including tubes, less batteries. "Music wherever you go!" A regular Superheterodyne with auto- matic volume control, "'B" amplification and dynamic type speaker. ENJOY THIS NEW KIND OF RADIO PERFORMANCE tivity and _unerring selectivity, Bi-Acoustic Radio stands' supreme! : Victor' Bi-Acoustic Radio is not just anoth- er .improvement or gadget added to the * Superhéterodyne chassis, but it is a combin- ation of eight sensational engineering ad- vancements that give you twice the power, twice the range and twice the quality. Hear this revolutionary new radio at our store today. Set aside a' few minutes for the musical thrill ef your life! From the Deepest Bags to the: Highest Treble, THE SUPREME A CHIEVEMENT IN FONE. _. 'LEPT-VIOTOR RADIO B42. . . ..... A nine-tube Victor Model, employing the latest features. © $139.50 i TWICE THE TONE RANGE TWICE THE TONE QUALITY CALL IN TODAY AND LET US SHOW YOU THESE MODELS. "Through Service We Grow" al "No One Appreciates Your Business More Than We Do."' LET US TEST YOUR TUBES FREE OF CHARGE. RONG