% The sure but slow THE writer spent a few days in Winnipeg, the nearest centre, to get some idea of how conditions "gffecting us, and what is being done to meet the change. 'Because are a few. even economic writers differ, it is not to be expected tha: his opinions are to be accepted absolutely correct. But impressions earnestly sought after are to be seriously zaccepted and, briefly, u A AARARAAAAIS FRR RAISINS IISA IS IINS NASI RENI INNIS in SoC EON NN WE _® To a Ta a a 4 a ad dd i dhadhedhd news to my customers, and this will be done as quickly as I can, but will be gradual. aa oa ae ara a a a 0 The first determination for price reductions was moral more than anything else, and in the effort to get things down, everyone blamed the other and refused to take the loss himself. Naturally, this was ridiculous. NT A nation, or a continent of nations, calling each other rogues, liars, thieves, can only last so long, and fortunately in every class of life there are sensible men. - Price reduction has come, and I think it the proper way. The big retailers have grasped the reduction where the little ones could not; and today in Winnipeg the really big institutions are scouring the markets for weak manufacturers and wholesalers, who in many cases are voluntarily taking a loss, and in some cases because they have to. So gradually, but nevertheless surely, accumulated stocks are finding their way to the public's hands atmuch lessened prices, and whether he wants to or not, each in turn--manufacturer, wholesaler, retailer--will have to take a loss. : i Now then, in my position as merchandiser to this large community, be- cause my business comes from many miles outside Dryden, I feel a responsibility that I have met by feeling outside conditions, and shall meet by an exhaustive re-pricing throughout the entire Store, because I have no intention of losing now the reputation of Lew Prices earned during the war. And speaking frankly, while all Sale Prices are for Cash, the sure fifteen or thirty day credit account is not going to be penalized either; but new condi- tions are going to force me to insist that accounts be kept within those terms. With readjustment I can find no place for accounts that drag along for ~months. At the beginning of the year I am definitely announcing my 1921 policy, asking your support, because it is based upon business principles, and candidly asserting that new business principles of curtailed profits make no provision for long-drawn accounts. These must take care of themselves, and risky credits have to accept prices that are operative to cover the risk. : "Therefore if the onus is mine to meet new conditions, the onus of the public is to live within its means. I think the finest of all the New Year Resolutions sent me was the one reading: : "You can have prosperity during 1921 : ~ | by going after it." 'Now, asking you to accept the foregoing with the most kindly feelings, I get dow n to the issue of New Prices. To re-organize a stock of $75.000.00 will take some weeks, and I shall use ample means of advertising to get the Preparations are now being made for a Sale that will start the morning of January 14th; that is to say, this is the definite day of starting. But goods will be put out in blocks or lots as we can do it before this date, and sold from the day they are priced: so that possibly some of the items may be offered before that date. To inaugurate a definite selling 'campaign; I might have to close the store for a week, and this I cannot afford to do, so to repeat my frequent statement, the effect will be gradual. | I have 32 MEN'S MACKINAW COATS, ~ priced up to $22.50 wo Sala Pyles ©... a ay Nearly 2000 yards of SILK, priced up to | $4.00 per yard, and everything goes. Per yard... ...... ahi © $1.69 200 pairs of Childs, Misses and Boys' - ~~ MOCASSINS, worth up to $3.00. Sale Price .......... .. as G5 iil Finest Cartwright Creamery Buiter, perth ......... ............L..... .59¢ : WHITE SUGAR, per ib ...... Se la nh J2¢ on hand. Let the future take care of itself. 5 0- EDO CEN.) CED) ED-()-SED-0- GS) TE £1) ED) SE (EEE () SD 0 ER CED OCH SFO FIVE ROSES FLOUR, 98-1h sacks . ............. ae a po $5.50 There is no limitation to quantities, but I am not advising to buy more than your logical needs. 'These prices, I think, are here to stay, in groceries; but of course the dry goods are limited by the amount of stock 73 * » STE TEER (CEFR © EE () CE () > ()- SED O<EED ORO TED () SO SE 6 Su § pe !