The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

VOL. VI, No. 40. Phone Wllmette 1840. WILMETTE, ILLINOIS,! FRIDAY, SEPTEMBER 24, 1915. Boom t» Brown Building. Women Who Plan Before Hand and Treat Sales- people Courteously Gain Thereby. i BEHIND THE COUNTER Friends Keep Track of New Goods and Lighten Boor Men's Burdens. I had Just finished »y she?ping when I saw my friend, the silk buyer â€"• silk buyer In a large department store. She Is the kind you read about, a Vassftr graduate writes In the Out- look. On this day she was standing in the department, a frown on her face as she looked after a customer "who was going down the aisle. "I wish I could write," she said when she saw me. "What would you write about r I asked. "I'd write about shoppers," she said, "The way women shop. We do all we can to get line merchandise, we train our girls to be courteous and to know their goods so that they can give in- telligent service, and then some wom- en come In here thatâ€"'-" ;. "What would you call a courteous shopper?" I asked. Good Shopper Defined* "Well," said the buyer, "therejare really lots of them, and it's easy to be one. In the first place, a good shop- per has her shopping all planned-â€" sizes, amounts, and all, as nearly as she can tell, Fire minutes with the store directory saves her lorn of steps. She finds out where she wants to go before she goes to the wrong place. All our good customers seem to know the store so well. They have their shopping coins for identification and their printed address books â€" you know* little oUps to paste on the schedule so they won't have to wait for the salesgirl to write it „ all out. They take a transfer if they are go- ing to buy several things, and have everything sent together. "Then a nice customer always keeps her temper. If her change Is delayed or the floor manager wants Identifica- tion, she'll fie reasonable, because she knows it's part of the system to pro* tect her. , Courtesy to Shop Early. "I think ifs courtesy for a shopper to shop early In the day and not come running In at thelast minute for some* thing unless she has to. We hOftT ft lot about employers keeping girls over- time, but did you ever hear about cus- tomers keeping girls after closing? WeU, they do. "Then our courteous customer makes friends of the salesgirls. Do you know. If I had much shopping to do I'd rather have friends behind the counter than anywhereâ€"they'd help me more. They can watch the new merchandise for you and let you know when some- things comes In that you'll like. You get a clever salesgirl and she enjoys keeping track Of things for her regu- lar customer. Here is just an in stance. We have a customer from out of town who knows many of the girls in the store. The other day she wrote In to the salesgirl she knows in the suits. She said she wanted to get a suit, waist, hat and petticoat on a Saturday morning and wear the whole outfit to the theater that night She mentioned the name of the girl she goes to In the millinery department, and told the suit department girl to go to her. The girls got interested in it, and when the woman came in they were ready .for her. They had several complete outfits planned and the women had selected the whole thing in less than an hour.. The friend who was with her said she had never seen such luxurious shopping* Now, ~ if that woman hadn't made a friend of the salesgirl the girls would never have known her tastes and-----" Help Out the\foor Hen. - â-  "It's like the tause that. Jack built, I said. "Indeed It is," said the buyer; "only it's better than a houseâ€"the interest of the people with whom you shop. Why, many of our girls are friends in need to the poor men whose wives al- ways want them to stop In on the way to the office and match a sample or get a pair of gloves. One of the girls told me the other d*y that she shop* tor several mm whose wives thin â€" theyhareTaoaft^remnjlndno-taotlir "But about being friends with the Just this LAKE COUNTY VALUES EXCEED 3» MILLIONS Board of Review Closes the Work of Valuation of . property. The Lake County Board of Review has completed the work of making out their report of the value of personal property, lands and lots for the year 1915. The total valuation of all prop- erty in Lake county as Shown by the board's figures for this year Is $23,- 338,885. This is an Increase of $3,« 085,670 over the valuation as fixed by the board last year, and an increase of 14,256,776 over the assessors' figures for the year 1916. This Is considered a most phenomenal I even larger than the in year, which was $2,438,895 that of the preceding The big increase this year Is found In personal property, where the in- crease over .the assessors' figures was $4,315,940. The Increase is attributed to the Increases in valuation placed by the board on property of Richard W. Sears, Nelson A. Steele and Frank Doming, all/deceased. In the lands there was an Increase of 118,185 over the assessors' figures. In lots there was a decrease of $71,320. WINNETKA NOW HAS 5,058 BY LATE COUNT --------i---------£c An Increase of 611 Over Last Year, Growth of 13.7 .._.. Per Cent. According to the school census which has just been issued Winnetka now has a population-of 6,058. This is an increase of 611 over last year, which is at the rate of 18.7 per cent. From all reports this is by far the largest increase of any town along the north shore; The greatest part of the increase Is in Hubbard Woods and the south east- ern section of the village, but building activities and the influx of new fami- lies has been general throughout the village. The census was completed in July and the-^ettlement of the build- ing trades strike since that time makes It possible that by conservative estimate there are now 200 more peo- ple in town. Y. M. C. A. PROPERTY IS WORTH 100 MILLION Money Is Invested in 759 Buildings *iatTheir Equipment. More than 8100,000,000 in property is now owned by the Young Men's Chris- tian association, according to the an- nuftl report which will be Issued neat wcclc The erect amount Is $103,394,000 and represents money Invested in TM buildings with their equipment and li- braries^ Additional pledges also total $4,933,000. The current expenses of the work In the United States totaled last year $13,000,000. In foreign lands there was an expenditure of $433,100. There was a gain of 40,000,men and boys enrolled in Bible classes, the total enrolled numbering 164,000. The total association membership is 620,788. Employment was found for 53,257. In physical training 447,000 were en- rolled. -^______\^ MONEY GOOD AGAIN IN HIGHLAND PARK MORE MONEY Add a Two-Mill Rate for the Collection and the*Dispos^ of Garbage. TRANSFER ACCOUNT Harris Trust Gets Village Bank Balanceâ€"More Interest A special meeting of the board of trustees was held Monday evening. No specific purpose was stated In the call, but the first thing done was to pass an ordinance amending the tax levy ordinance passed at the meeting on the. seventh. A paragraph was added laying a levy for a two-mill tax to be used for the collection and dis- posal of garbage. It Is understood this will yield about $2,500, which being added to the levy as first passed, will make It rising forty-two thousand dollars. If to this is added the levy made by the park board for labor and interest, it Will be seen that Olencoe Is rapidly acquiring one of the distin- guishing features of a cityâ€"a high class and top-heavy tax budget. Our Madison avenue neighbor, "King." who gets up the new style cartoons of the big-bellied Uncle Sam in the Tribune ought to try hia hand on Olencoe, larding the lean earth" with its tax budget. The chairman of the # finance com- mittee, Mr. Smith, moved that the Olencoe funds carried for the past year in the Merchants' Loan,, and Trust bank, Chicago*, be transferred to the Harris Trust and Savings. Mr. Smith stated he was informed by the village treasurer that the Loan and Trust company, which has been. paying 8 per cent per annum on monthly bal- ances declined to pay more than i% per cent after September 1. An order was made as desired by the chairman. Control Movie Shows. An ordinance prepared by the at- torney, for the regulation, licensing and control of â-  "movie" -shown and theaters In Olencoe, was taken up and passed. Bids for the installment of a steam heating plant In the village hall (which were not opened at the meet- ing on the seventh) were opened and read. There were four bids, vis: The Cook and Chick company of Evans tonâ€"alternate proposals, one $1,065, the other $1,215. George Park, Olencoe, $1,025. -fi^ed J. Luettlg. Glencoe, $980. Fred A. Ellis, Winnetka, $975. The bids were referred to the com- mittee on buildings. An order was made, on motion - the chairman of the finance commit- tee, to take up a fractional bond Issued under special assessment No. 188, southwest sewer system, and Issue In lieu of It a $100 bond under special 211. which u *. supplemental assess- ment, made to complete payments to the contractor who built the sewers under special 188; the holder to pay the difference In cash. Local Improvement Meeting. A brief meeting of the board of local improvements was held. The only business done was. to start a scheme for paving northwest Green Bay road, from the Northwestern tracks to the west village limits. Pub- lic consideration of the proposed Im- provement was set for the regular October meeting, occurring on the fifth. It proposes a reinforced con- crete roadway twenty-one feet be- tween, curbs. The total cost is esti- mated at something above seventeen thousand dollars. Beginning of Official Prac- tice Brings a Squad of ^irty^ite Men tor Murphy. GET A JBSAVY DOSE Scrimmage Top* ond Scrub Game of Sec- Play* PETITIONS ARE ISSUED7 FOR THE BOYS CLUB Meeting on Monday Night _ Lays Plan for an Early "Organization-- Sign Now A GENERAL APPROVAL Of the Scheme by the Promi- nent Men of the Village. Terry CFDonnell Too Proud To Beg Commits Suicide Honey Is good again in Highland Park for carfare. After several months of discomfiture to patrons, fol- lowing the general order of no ticket, no ride, the Hilwaukee electric has finally abandoned the Idea of enforcing HIGHLAND PARK MAY ADD COPET TO FORCE ticket sale at Central avenue in High land Park. \ . Highland Park people claim that the enforcement of the rule has not only been a great inconvenience to the pat- rons, but has been hasardota, in as much as it necessitated the-crossing of 8t- John's avenue, which, during rush hours, is said to be very dan- gerous. . ' . PRAISE OW-F COURSE. The new Indian Hill course re- ceived Its first tournament test Fri- day when the members and their â€"Hlghlan about to'nave a copet. The civics de- partment of the Highland Park Wo- men's dub. under the leadership of Mrs. C. A. Winston, recently prepared a resolution asking the city council to appoint a policewoman, and this will be presented at the next meeting. Mrs. Winston believes the appointment of a policewoman will have ft salutary ef- fect on children as well as provide for the safety of young women against mashers. THEY RE8TED 8UNDAY.--------ferenee will be "Rushing" of freshman candidates ton among the visitors was that the Those at the head of a movement to establish a club for young men with headquarters in the business district of Wllmette are greatly elated over the enthusiasm shown by the prospec- tive members and the business men living in the village. The plan appears to meet with favor everywhere, it is ex- plained by the organisers. Hore offers of donations and subscriptions have reached the office of this newspaper. Ready in a Month. Things are running along smoothly and It Is expected that the club will be a reality before a month has passed Probably the organisation will be formed before that time and club rooms will have been secured and fitted up. The result of the meeting held at the office of The Lake Shore News Monday night was that petitions were prepared and put Into circulation to learn how many young men will be- come charter membera of the club. It was at the Joint advice of the men and prospective members who attended the gathering that the petitions were sent out. Ksnllworth Eligible, Too. It Is the aim to present the applica- tion to every young man in Wllmette. Kenilworth young men are also elig- ible to membership. There will be no difficulty" in locating a petition. Al- ready fourteen of them are in circula- tion'. One may be found In Ren- neckar'a drug store, Central and Wll- mette avenues. Another Is in the V. C Snyder pharmacy, 319 Central ave- nue, and a third Is at the Wllmlng pharmacy, 1209 Wllmette avenue. Petitions may be had at The Lake Shoro News, Uooia 2, Brown, building. Nine Wllmette young men carry peti- tions everywhere that they go and are on a constant lookout for signatures of young men who would Join the club, They are Raymond Ketchum, Bmmett McCanney, Harold Howatt, James Barle, Joseph Heinzen, Charles Han- sen, Chester Ambler, Harold Rink and Alfred Gerhardt. Those Who Attended. - The proposition was thrashed out at a meeting held Monday night which was attended by a dozen young men who are anxious to become members of' a club which would afford them a place to go In their leisure time, and five men representing five local in»ti- tutlons. Those present were John W. Iltff. 1115 Greenwood avenue, who last year was president of the Wllmette Men's club and who Is vitally inter- ested In civic work in the village; Ed- ward Zlpf, 925 Lake avenue, president of the local board of education; J. A. Teske, 722 Elm street, Winnetka, who la president .of the New Trier Com- mercial association; J. R. Harper, superintendent of schools in Wllmette, and Rev. Mr. Roy E. Bowers, pastor of the Wllmette Congregational church. O. W. Schmidt, president of the vil- lage board, telephoned the newspaper- man Who had called the meeting and expressed his opinion of the move- ment for a dub. He said that he wai; thoroughly In sympathy with It and would do all in his power to help the organization. "Wllmette has need of such a club." continued President Schmidt, "and if the organisation is conducted rightly I believe that It will be a great asset to the community. A place where the young men can gather in their spare time will be most welcome. Asked what he thought of the boys There are > few r*d letter days on the calendar which make the small boy happy, such as the Fourth of July and Christmas, but-Sept. 20 looked the best of any day on the calendar to Fred Murphy, hts assistant coaches, and the group of men who have come out to Northwestern field to play foot ballT' "':'«'. The men were keen to begin and the coaches have been champing the bit like restless race horses for the past two weeks. Football weather, as well as official training1, broke on the same date, and the men were able to go through a strenuous piece of drill on their first day out. Thirty-fiveJfffn Report. Thirty-five candidates greeted Coaches Murphy, Hlghtower and Wells, and the same thirty-five made the acquaintance of Trainer *Wee Wll lie" McGill after tike practice. Two men from the Dental school, Fisher and Drawer, showed up on the field and were given a warm welcome. The freshmen were out too, and Northwestern has the rmost likely look- ing bunch of youngsters that have trotted out on the field In years. Introducing the Freshmen. Here are some of the first year men who have both brawn and brains: Put- nam. Daley, Batblryy Clgrande, Ben- nett, Kohler, • McCarty, >Hurlestone, Kempt, Sumner, Vogel, Hutch and Lynch. Now for a little athletic biography of these gentlemen, in the way of in- troduction. Putnam and Daley come from Rockford and bring reputations hinging on good line work" on a high school football team. They are the six-foot,' 190-pound variety, Banbury, Clgrande and Bennett are West Au- rora high school men. Clgrande was all state half back last year anff Ben- nett was chosen as tackle on the Northern Illinois team. Banbury Is an all around, speedy player, capable of plugging holes most anyplace. Kohler Is a WendeW Phillips man, weighs 187 pounds, and was all state full back. McCarty Is a Hyde Park gentleman, weighing 170^ pounds and playing halt back wiWTlklli. Hurle- stone comes from Harvard. He went to the University of Illinois three years ago, where he played full back on the freshmen team. Since that time he has been out of college. • „ • Two from Champaign, Northwestern has invaded Illinois' own bailiwick and has brought out of .Champaign, two good football men. Kempt and Sumner are the men. Kempt weighs 196 pounds and is six feet four and • half inches tall. ^Vogel of Springfield is another one who tips the scales dangerously, near the 200- pound mark. J No Gray Uniforms. The many stories about Coach Mur- phy planning to adopt an Invisible uniform originated around the report that the team wan to be equipped with gray Jerseys. This is not the ease. There was some idea of adopt- ing gray, in place of purple, but the idea did not hatch out until after the football equipment had been pur- chased and delivered. The coach has decided to keep the purple Jerseys, so the men won't present any different appearance when, they trot out on the field this season than they have here- tofore, except that there are a lot more of them, and they range consid- erably heavier end show several de- jjjaii mmnr UttfliHgwiâ„¢ fa football. nslnir the second floor of the village hall for headquarters, President "Terry" O'Donnell, an honest eon of the Green Isle, who tor more than a dozen years past has earned an hon- est living digging ditches about Olen- coe and Winnetka, was drowned In Lake Michigan the latter part of last week. His body was found on the beach, near Harbor street, Friday. An inquest was held by Coroner Hoffman, and verdict found: that he came to his death by drowning; add- ing "suicide, while despondent." There is reason to believe the finding was correct. O'Donnell, who was as industrious as he was honest, had been out of work a good deal tor a year or so, and, it is understood, had finally reached the stage of actual want. He had been tor some time taking his meals at the Schwelger re» taurant, always paying in advance, Mr. Schwelger says, for his meals. Finally he appears to have found it necessary to omit.one of his daily meals, and a little later to forego the second one. At last the time came when he could not take even the one meal per day. Terry was too honest to steal and too proud to beg. Only one thing was left him, and It appears he was not tardy about making his choice, tor It wss but a little time after he paid for his last breakfast that hts body was found at Taylorsport; r M PRICK FIVE GUT GAS RATE STARTLES MEN Offer of Public .Servicers to Slice Ten Cents from Rate Is a Surprise to Solons. NEW GARBAGE COD] Submitted By the Wilmette Improvement Asso- ciation. A FATAL JOY RIDE ON THE NORTH SHORE Highland Park Young Wom- an Killed and Policeman's Skull Is Cracked. Miss Anna O'Malloy of Highland Park Is dead as the result of a Joy ride early Tuesday morning. One of her companions, John Rouse, a Highland Park night policeman, is In the Bvanston hospital'with his skull crushed and recovery doubtful. < The automobile in which they were riding crashed Into a, telegraph pole just after they had crossed the bridge over the Skokle, Just west of High- land Park, at 2 o'clock Tuesday morn- ing. The other two occupants of the car were Albert Tabor, chauffeur for A. M. Rothschild, and Miss Elsie. Law- rence. They escaped uninjured. :v Tabor had taken out the car with- out permission - and they were riding at' a- .speed of twenty-five miles an hour. Tabor was driving and Is not able to tell how he got on* the road. The dead girl was employed by Carle ton Vail and Miss Lawrence by T. M. Knapp. An inquest was held Tuesday afternoon by Coroner J. Lv Taylor Of Libertyvllle. " They bali"been vWtth* the roadie houses west of Highland Park and were returning when the accident took placer--------------- FOUR MEN ON TRIP TO VISIT CAPITALS Pass Through Wilmette on a 12,500 Mile Walk. â-  -.- f â-  ' _jk. big variety of problems was tackledoby the Wilmette village board | in Its semi-monthly meeting held In the village hall Tuesday night. Water, gas, music, alleys, garbage, automobile taxes, and the new fire;? station were all given the attention of the village fathers. Every member of the board was pre*- | ent and Health Commissioner E. Hf Moore, also, was there to explain the proposed garbape ordinance. The Public Service company of northern Illinois petitioned the board to allow it to reduce the price organ from $1.10 per thousand cubic feet to one dollar. There will be a corres-. ponding decrease for the next 1,000 feet in the price of gas if the board will alter the ordinance controlling the, price which may be charged tor gas. /â- ,..'. More Money for Water. The first problem which came up- was that of water. Trustee Mont- gomery stated that be had had a cou- ple of meetings with Alderman Knapp of Evans ton about the water which la sold to Wilmette by Evanston. "On account of the greatly increased. expense of equipping and operating?1" their filtration plant, the city of Ev- anston cannot supply Wllmette with filtered water at 6 cents per 1.00$,. cubic feet," asserted the physician, "and so Evanston would like to have us pay them 8 cents for water." "According to the statutes Evans- ton cannot charge Its residents a higher rate for water than It gets from us," said president Schmidt, "and Evanston is losing money now at the 6-cent rate. The matter will be considered and w© shall bear more or it later." The next piece.of business to come before the board was a request from a number of residents in the vicinity of Hill street and Fifteenth avenue for a sidewalk. This was referred to the committee on streets and alleys. Ernest Selferfs . complaint about the condition of the alley which runs east from Twelfth street to the Vil- lage theatre was read next. The let- ter provoked considerable discussion. Trustee Heinzen Informed the mem- bers thst the paving is poor. "Whenever it rains the alley hold* the water like a saucer,'* he- asserted. "It was a poor Job of paving and; should be improved by the contractor.'* After other trustees bad made their ,_ comments upon the alley. Presides* TSmlth turned the complaint over to the commissioner of public works, who was instructed to talk with the con* tractor. Will Stand Suit Little Change In Rules. ' The game will not be much different for the spectator Ode year. Ton won't have to learn it alh^yer again to be proficient enough to eltlata it to the girl who alts next to yon and asks a hundred questions. The leading sport On the athletic curriculum has not been tampered with. But tew changes have been made in the rules, and those that have been made will not be ap- girls, they appreciate It bo. -â€" |m.------~ -â€" „ _., morning I fmmd one of my girl, all course is one of 0* tart ***%* smiles. She had filled a glove order cage district, and that, considering a customer and the woman had this is Its second year, »t *s lu .*- [Continued on Page IJ markaMy line condition. for fear some of the coeds would not have time to attend church Sunday, the Pan Hellenic association placed a ban on Sunday rushing. It was a dull day at Northwestern. _ which win do away with the using of Tflsubstltetes-Ja the last quarter of the game, more for the purpose of carry- ing1 information from coach to team, has been passed upon. Other forms of "strategy" which were Invoked by the center and forward passer have been Four khaki clad pedestrians came Into Wllmette butt Friday night. The men gave their names as Jack Dalton, Chief White Eagle, Bert Fitz- gerald and Walter Martens. Dalton is the oldest of the party, being 5S years old. The other three are young men The Indian la a graduate of Carlisle in 1910. r The four men are going to visit every capital in the union. They ex pect to walk 18,600 miles and do It In fourteen months. If they do, they get a purse of fio.OOO given by a cereal concern In Baltimore. They are sell- tng photos and novelties to pay their road expenses. CHICAGO FOLICEMAN DIES AT HOSPITAL 8. O. Skinner wrote a letter to the board saying that be would stand suit if a refund on his last year's automo- bile tax was not given htm by the village. 'After 1 had paid the tax to both the state and the village and: then the power of the village to asv sees the tax was declared uncoast tional. I decided that a refund wai due me," wrote the autoraobillst, ti part, and if the board turns down bi request, then I am willing to stand suit." "What is the pleasure of the board! led the president Ing, "I think that he should get so .»*,. fund." said Trustee Fred Buckmau. * paid mine.** "We should all stand pat and to refund fur some -whenr preclated by the average spectator. Rough tactics of the men vto* to^|te the jddttton 1 Schmidt replied that the matter must be placed before the board to vote upon. President Is Enthusiastic "I am enthusiastic about the club," said the president, "and am sorry that I must participate in the meeting by proxy. I had hoped to be present to take part In the discussion." President Zlpf and Superintendent Harper told of the school situs- Us& They said that the gymnasium school. Tenth etreet and Wilmette ave> nun, tsjo ta thrnvm nptit fry *^r ***|wmnetlra hi of the public. "The gymnasium is used every slay by the school children." said Principal Harper, "and as soon ss all the appa- ratus Is Installed It will be need at "" [Continued on Pago 4.f~ William Morgan, a Plain Clothes Man, Taken 111 In Winnetka Sunday. William Morgan, aged 60, a plain clothes officer on the Chicago police force, died at Evanston hospital late Sunday aftermwâ€"-â€" ^â€" ^ Morgan was automobile riding In era must pay," said Trustee Baker. "The letter will be placed on file,* aald President Schmidt, 'and the at- torney is Instructed to collect the tax." The board members settled dowav |J then- chairs to await for the nex - piece of business. --$*m messber up with a start when another I ill fly; when he Frank Blatchford and lie took Morgan to the hospital, where ta died shortly stterwards. The cause of death was given aa leak- age of the heart. read asking for a rcfand of auto tax. This time It was C. H Donald who was making the "Move wo refuse," said seven the membera In unison. 80 thf was filed and the refund rafusetY we»_read. owner,Tof property » Ihe vfclniSj the fire station who wish to to the village for the new Are 1 These were discussed by the local Improvements hi a later [Continued on Pag* 44