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10 THE LAKE SHORE NEWS, FRIDAY, JULY 15,1921 ISftVED FRIDAY OF uke shore: publishing compaxt 1SSS Central Ave.. Wilmette. IlL •UBSCSBPnOW All communication! must be ac- companied by the name and address of tb« writer. Articles for publication should reach this office by Wednesday afternoon to insure appearance la current issue. Resolutions of condolence, cards of ?hanks, obituary poetry, notices of entertainments or other affairs where an admittance charm will be made or a collection taken, will be charged for at resrular advertising rata*. .______ EVANSTON Entered at the postofflce at Wilmette. Illinois, as mall matter of the second class, under the act of March S. 1871. FRIDAY, JULY 15, 1921 The Logical Candidate Friends of the Hon. Henry R. Rathbone are urging him to an- nounce himself a candidate in the April primaries for nomination as ~z congressman-at-large to succeed William E. Mason, recently de- ceased. It is a choice entirely in the interests of the people jof the state, for Mr. Rathbone is gener- ously endowed with those qualities that make for success in public life, and is possessed of ideals so high as to ensure the serving of the public '/, weal in his discharge of the business of tharofnce^It is hoped thatih^^wiii .____be "sufficiently urged" to warrant his 'standing ' in 'the election and residents here will wish to be count- ed with those friends who are try- ing to persuade him to take that 15^ step. Born just around the corner from the White House, with t .herit- age of New England tradition, the son of a man closely associated with Lincoln during the period of 'the war, Mr. Rathbone would be only fjnding bis natural place in the Halls of Congress. He is a lawyer of w^de reputation, • an exceptional orator, an honest man. The Republicans of f the A Community Event in which the Progressive Merchants of Evanston will offer-â€" â€" Extraordinary Bargains Plan to do your shopping on this big special Bargain Day, and let merchants of Evanston prove to you thaf it pays to Buy in Evanston. Remember the date-July 21 Look for the banners in the windows of the various stores participating. -v^â€"- (Publicity Committee Evanston Bargain Day) Itli rkâ€"no more o The litioisâ€"couldâ€"a~sl man who seeks their v.otes. Lake Shore News is proud to be list- ed among the friends of Mr. Rath- bone who are seeking to persuade iTTm~to undertake the contest for election to Congress ADVERTISE LIKE YOU BREATHE, DONT STOP, • '____________.SAYS^JOURNALIST "There is no such thing as an ad vertising campaign. Either you ad - vertise or you don't" flarford- Powel,; )j^editor of Collier's Weekly, said recently in speaking before" tlie Na- tional Electric Light Association convention ;n Chicago. Here is his explanation: "Campaigns mean advertising by fits and starts and they do not pro- duce a finished effect. "You might just as we44~ start a breathing campaign. Breathe hard for a while and then quit breathing and let your lungs rest. There will soon be more of you at rest than your lungs. ,.â€"^ . ^ "Begin an eating campaign and ^then stop eating. Or start a bathing campaign and then quit bathing for a while. The results of your cam- - paigns won't be lasting." Mr. Powel advised the electric men to "keep at advertising' 'and if they do not believe their ads get results, to consult with their local news- paper editors who are experts in ad- vertising and obtain help from them in the preparation of their copy. He pointed out that newspaper editors -treâ€"just as anxious that advertise- ments in their papers "get results," as are those .who pay for the adver- tising;. AVOIDS MUNICIPAL BEACH AND PAYS WITH HER LIFE Tillie Fandrake. 19 years of age, recently employed at the Landis home in Kenilworth. was drowned in Lake Michigan, Thurs- day cvcmngr-Jnly 7, at ^he- foot oX Hamilton, street. EvansTon: WESTERN UNDERT AKINGCCt _________~-=.....i Q$ S. SATTLER. Prmt._____..______.____,â- â-  , = The unmistakable mark of distinction to be found in funerals conducted by us is a Guarantee of the Higher Character of our SERVICE. CASKETS as LOW as $35. No charge for distance Ho F. UNSER 1022 Davis St. Evanston, III. MANAGER Phones Evanston 98 " Wilmette 280 The young woman had tfeen spending the day with her sister in Fvanston and late in the afternoon went alone to the Hamilton street beach. The body was recovered late in the evening by friends who con- ducted the •earch. T*1*t bea„.^! 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