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Wilmette Life (Wilmette, Illinois), 18 Jan 1924, p. 5

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WILMETTE LIFE, FRIDAY, TANUARY 18. 1924 Are Invited To Attend Evanston Cadillac "Opening 99 |ue displays, dancing, refresh- motion pictures are some of cms of entertainment and in- store for north shore resi- | who attend the formal opening Evanston branch of the Cad- [otor Car company on Saturday |g, January 19. O'Hare's orchestra has been for the dancing, of the real surprises of the P opening will be the display of tw Cadillac body styles, a seven- Iger sedan and a Victoria Fisher Hbody of steel construction in- [of aluminum, which are to sup- ond floor service department. Con- siderable care has been exercised to make these authentic representations of the way milady was garbed when she drove out in her motor in the various years chosen. Appealing to the motorist interested in motor car maintenance will be sev- eral exhibits of the specially designed, exclusively Cadillac, service tools and machines used in Cadillac service sta- tions. These will be found, displayed in booths, in the service department on both first and second floors. Show 1904 Model A veteran Cadillac, a one-cylinder 1904 model, will form another of the The Exterior Looks Like Business PHOTO BY LBHLE the present line of V-63 These types have been an- ted for the first time at the New Automobile show and should if special interest to motorists |cularly in view of the fact that are moderately priced. e new Evanston home of Cadillac >e open for inspection from Janu- interesting exhibits. This little red car, a dwarf beside the V-63 Cadillac of today, still runs under its own power. It; was the leader in the parade which introduced the V-63 in September and covered a 72 mile tour of the city and Evanston without mishap. The tiny tonneau, entered by a door in the center of the back, The Interior Shows Refinement PHOTO BY LEHLE 19 to January 24, inclusive. Prepare- rs have been rrnde to accommodate irge numler of gue >ts. For the isurc of those who en oy dun in? real music, the disp ay room en Lyons street side has been turned a ball room. Extend Hearty Welcome Ko efforts have been spared to as fe the visit.ng guests a warm wel- Itie. For the dancers, refreshment* 11 be ready in the adjoining Ac Bsory department, while coffee and iters will be served for o.hers in le show room. fA unique display of motoring modes Ir women will be a part of the busewarming. Wax models, appro- priately costumed in the dress which las in vogue in 1904, 1910, 1918, etc., ill be placed in convenient corners bout the show rooms and in the sec- mM%Mm%M%%%mxmm%MM%wm^/d In the Village Theatre Building Thi Chocolate Shop For Your Sandwiches, Ice Cream, Pop Corn and Candy. Where Quality Chocolate Rules "//////////////,////,, is an interesting contrast to the roomy r.ssenger compartment o" today, and he puffy "One Lung" power pant, ranked at the side, is a far cry from he smooth, quiet Z cylinder engine ot he present Cadillac. A way mark in the march of pro%- -csi in automobile bu'lding is the 1910 Cadillac which will also be exhibited Huge and high, powered with copper- jacketed four cylinder engine, it too is a curiosity, in both the 1904 and the 1910, wa models will be seated, garbed in the automobile style of the day. Interesting Movies As an added attraction on the open- ing night motion pictures will be shown on the second floor. Four in- teresting reels will constitute the pro- gram, including a specialty and a care- fully selected comedy. Appropriate decorations through- out the building will make the interior unusually attractive. Visitors will find attaches of the Cadillac organ- ization ready to take them through. The Evanston branch of the Cadillac Motor Car company, Lester Lyons of Winnetka, manager, is one of the most complete motoring stations in the Middle West. Complete, it has en atmosphere of refinement, distinction and complete comfort, while its shops are models of utility and economy. Furnishings and decorations m the display salons cost upward in the tens of thousands of dollars. Model Service Station A tour through the service depart- ments affords one a splendid idea of the remarkable development of the automotive industry. This is not a garage but a miniature Cadillac plant where expert attention can be given every machine brought into the tes- ters' room. The work-shops, comprising the en- tire second floor of the building, present a busy scene any day of the year, what with numbers of cars (most a tailed an investment of about $200,000. of them bearing Evanston, Wilmette, Its display rooms and offices bear an • Winnetka and Glencoe License plates) undergoing the various processes of inspection. This service station has its Cadillac owners on a regular schedule for oil- and greasing, bat it also carries the Cadillac ports and employs men who know how to adjust them. Flat prices are charged on all work, so that the Cadillac owners know before work is started on his car just what the cost will be. Every car is given a thorough road test before being given the final O. K. A tour through the service station will be one of the most interesting items on the program at Saturday's formal opening. PULL LIKE A POLITICIAN Politicians have a big pull. So have our Want Ads. They can get you al- most anything you want. STILL NEARER TO PERFECTION Important Improvements in the New Model Single-Six Refinements in Regular Equipment There are also several important refinements' in regular equipment, including-- Gasoline gauge on the instrument board; The use of adjustable window regulators on the rear windows of Sedans and Sedan-Limousines; , The adoption of an efficient stop- light for all types; Larger steering wheel; A more beautiful instrument board, with walnut finish; Rear vision mirror and windshield cleaner; An interior tonneau light for all open models. Toilette case*, smoking sets for closed cars. '2585 7iv«Passen9rr OintrinaCar mi Detroit Tndktrbtmtif»lm<M,,c^»minetMtd Ask. the Man Who Owns One Only Packard, perhaps, would have attempted to improve upon the Single-Six. There was no obvious reason why even the minor changes should be made. The new model Single-Six is evidence, however, of the spirit which moves Packard to strive ceaselessly toward an ever greater measure of perfection. The more than 30,000 owners, in whose opinion the Single Six cannot be greatly improved, will be gratified to know that the car remains unchanged in fundamentals of engi- neering and manufacture. The chief improvements in the Single-Six are: ist. Four-wheel brakes, as regular equipment; two additional brakes on rear wheels--a total of six; and. Improved steering ease; larger steering wheel; 3rd. A jBtill heavier and smoother transmission; 4th. Artillery wheels of enhanced appearance; 5th. Battery located on the running board, as in the Straight-Eight, and enclosed in a theft-proof box. These improvements, of course, make the new Single-Six an even greater value, a still more saving investment. You wiflincur absolutely no obligation by phoning for a Single-Six to call at your house or office for a demonstration Telephone now, or, even better, come in. PACKARD MOTOR CAR COMPANY OF CHICAGO (Evanston Branch) 1629 Orrington Ave. Evanston 710 PAC K ARD SINGLE-SIX Be sure to read the Circular and then be sure and come to the Big 9c Sale WILMETTE VARIETY STORE 1141 GREENLFAF AVF. "Your Home Will Not Be Complete 99 No matter how fine a home you have, it won't be complete unless it contains an instantaneous hot water heater. The hest is the RUUD AUTO- MATIC STORAGE SYSTEM. SKILLED SANITARY PLUMBING PAUL KEMPE 619 Main St. Phone Wilmette 125

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