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40 WILMETTE LIFE November 19, 1926 The Home .Spent Dollar Comes Back to YOU ! T.here is only one place in the world where you can spend your dollars and have them .return to you. That is in your own community-Wilmette! These Home Spent Dollars are emblems of your civic loyalty and return to you in the form of a greater and more prosperous community, finer schools, more churches, better streets, - gre~ter civic improvement, and increased service and business facilities. Nowhere else is the purchasing power of your dollar larger than in Wilmette. Nowhere else can you secure the necessities and comforts of life at a lower cost. Nowhere else will the merchant and professional man render you the personal service characterized by individual interest, to see that you· are always satisfied-often sacrificing profit-to give you loyal service. ' . What sense is there in sending your money out-of-town for the things you need, when your local business or professional man can supply these needs- yes,-supply these needs with better quality and at a lower price? The glamour of 'out-of-town' buying fades for the man or woman who realizes that the 'out-of-town' dollar never returns to benefit either them, or the community in which they live. That each dollar so spent goes into the structure of some other communnity's prosperity, depriving Wilmette of just that much business energy and building force, and in no way aiding the local business and professional man in his function of filling their needs.