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WILMETTE LIFE January 28, 1927 · \Why Chrysler Standardized Quality ""(:"R three years it has been increasingly obvious that-with the first Chrysler -there was initiated in the automotive industry an ·entirely new and vital application of the fundamental principles of engineering-an advanced school of engineering thought. The brilliant performance, the unvarying dependability, the enduring life, the new measure of riding comfort, the ease of handling, the supreme safety, the smart appearance, typically Chrysler's from its very beginning three years ago, were the product of this advanced engineering. ·Never before that first Chrysler. was there an engine of its size capable of producing such horsepower and such speed-with such amazing fuel economy. That is what Chrysler engineering attained in the way of new perfectiorr of gas distribution, specially-shaped combustion chambers for greater efficiency, and valve mechanism scient lly designed for utmost performance and endurance. · and More Wilmette Car New Standard of Smoothne$S Never before was there a · motor in which all sense of vibration was so completely eliminated-not merely smothered or tapered down or broken up. That has been attained by uniform power impulses; by large. completely-machined crankshaft, supported on seven big shim~ess bearings, in a specially-webbed crankcase cast as a unit with the cylinder block, for rigidity and long life; and by perfectly balanced, light-weight reciprocating parts. r a ·· Metallurgists were ciJliged to develop for Chrysler new and better alloys to pass the tests of Chrysler engineers. Specially constructed testing apparatus had to be devised to gauge to Chrysler engineers' requirements of exactitude. Special machinery and tools had 't o be built to Chrysler engineers' standards of preClSlOD-, Ordinary factory workers had to be specially re-trained to Chrysler limits of un varying accuracy. Never before could a car of such size, and such weight be comfortably driven at high speeds on cobbled street or rutted road. That is what Chrysler lowness and scientific distributiqn of weight achieved. Never before was there a car in which sidesway and road-weaving were absentwhich can be driven around turns at 50 miles an hour. That is what a spring mounting ·close to the hubs and parallel to the wheels accomplished. The attainments, however, of Chrysler engineering would never have been possible but for the Chrysler plan of Standardized Quality. For· the engineering genius that has produced the four Chrysler cars-the "so," "6o," "7o" and Imperial "8o"~e manded manufacturing standards of quality previously unknown in the industryand the inflexible maintenance of these standards. Others Emulate Chrysler Design Chrysler is proud to have developed and contributed to practically every current motor car of importance features of bene fit to the public, which were in~pired b y Chrysler design and practice, Chrysler performance and appearance. And just as that first Chrysler of thrc~ years ago was years in advance of the rest of the industry so today's four great Chrysler cars-the "so", " 6o ", "7 o" and imperial "8o"-continue to set the pace ~or the rest of the industry . through their tnherent superiorities of engineering, craftsmanship, performance and long life. EVANSTON 1840 Ridge Avenue W. D. REAGAN