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LIPS f I ,lcroR PAPERS DERHAPS 4 A BIG INit AcCouNT ~ McCatc.._ C· . Specieli·· - . Wlaicla ..__ _ _ _ _ _ _ _ _ _ , ......... Calon HE pub&cations of Wu.Kaft Ltn, ia Attlllctiwe Conr lab I I . J f than the ink accounts ~or the. use of a ~eat amount which mast produce attractive mustra- of mapz~ne black, according to E. M. lions as weD as reading matter pleasing Stevens, sales manager of the Charles to the eye. Particularll is this true Eneu J oluason Ink company of Chiof the covers for so IDlportant are . these that it is the particular duty of cago. The Johnson company furnashes one man to select the designs and inks not only for our Newspaper!D'!strations and after that ~s done Magazines, but also for the commercial · 1t IS necessary to choose the mk .that printing is best adapted to the design and iUusThen ·t h ere 1s . another 1tem · tration. . of no 1·ItExperience has taught that a partie- tention to the great amount of ink ular ink wiD produce an attractive used than to take the figures for the cover where the u~e · of any ot~er ink last year. These show that Lloyd Hotwould prove a faalure, al}d t~1s fact lister Inc. was furnished an average of accounts for the care wh1ch 1s taken ' in the selection. three hundred and fifty pounds of pubIt is in the production of covers lication or magazine black ink. a that McCutcheon Brothers and Quality month, the total for the year bemg Inc., has an inning. This compan:r, forty-two ~u~dred poun~s. . whose factory. is in Philadelphia, has T_hen the1r 1s another !tem of no litits western branch in Chicago and it de Importance and ~hat 1s the color. acis from this company that Lloyd count for commeraal work. In m1x~d Hollister Inc., purchases the inks that colors last year our plant used SIX are used on the covers of w11, 11 hund~ed pounds.. · Lrn:, WINNI'l'ICA T AI,K and Gr..JtNCOit Ind·~tlon~ pomt to greater mk conNaws. This company alone furnishes sumptton th1s year. ------more than one thousand pounds of !nk yearly. These :-re vari-colored Wire mks such as blue, VIOlet green, blue , · · black, green black, sepia brown, photo of Vanous St%eS brown, orange and others, which are !Dade special m~keups for cover printang, t!te mat_ erlals naturally being of rro provide proper motor horse the h1ghest grade. 1 power and lighting for a modern .The KcCutcheon company also fur- publishing plant requires time. That's !!·shes us with various colors for why the electrical contractors for the JOb '!ork. but it is in cover work new Lloyd Hollister Inc. building in that at has developed inks of clear making their report on the job stated tone, nice finish and which dry quick- that two men were busy practically ly to fill up the detail of the cuts. each working day from August 18 to C.]. Beatty, western manager, points January S to complete their work. Also to the covers of the Hollister publica- they state that a fine arrangement of tions in showing what can be done lighting has been affected which makes with inks. the building as well lighted as could be desired. The Bond-Lehman company of Evllri·coloretl anston were the contractors, and they turned out a good job. In a publishing plant the horse power for motor operating is of the greatest importance NOWING inks and the results they and with this work complete the produce is one of the most im- presses which grind out WU.III'ft'lt por!ant features of the publishing Ltft, WINNI'tXA TAr.K and GutNCO! busmess, so .important in fact , that in Naws are "raced" by fift:r horse-power. years past tt represented a problem It is possible too to. increase this by necessitating much study. But that thirty-five horse power. problem has been solved satisfactorily The light senice totals 31,000 watts by Lloyd Hollister Inc., and today and there is a senice cable of 500,000 Wn.KitTTIC Lin, WINNITKA TAJ..E and circular mils. Highly interesting are the figures GU:NCOI Naws are obtaining excellent results with vari-colored inks. The showing the amount of wire used. The account with the Ault Wiborg com- Bond-Lehman company states that it pany alone for the last two years was necessary to string 15,000 feet of wire of various sizes. called for more than 2,000 pounds. - - - - - - - -- - - - - - - cNewspaper-Magazines WINNITKA TALK and Gu&KCOC t~er~ is no mo~e i~por- Naws caD for the best inks and that tant essential m the publication of T BL C'f WI I II allth I II ll G ,m II II II II II II 15 ()()() Feel of tile aew plaat ol .. S trung ,, . B·t . Pl ant Uo,.d Hollister lae. wu laaalled II V K Inks Find Frequent Use in Life, Talk, NefiJs ---~--- --~-- II II II II II II II II II II BOND· II McCutcheon Bros. & Quality Inc. of Chicago, Ill. LE PRINTING INK used on the outside cover of this magazine COIIPARY EVANSTON 620 Grove· Street II II