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WILMETTE LIFE 25_ terce- ·rrow .:I · on its new series motor cars as much as . In accord with Pierce-Arrow's new policy of increasing 'its sales volume by a material expansion of its market, the following price :reductions are announced, effective at once: Models: 7-Passenger 7- Passenger Convertible 4-Passenger 5-Passenger 2-Passenger 4-Passenger Runabout 5-Passenger Enclosed Drive Limousine Sedan Coupe Coupe Sedan Coupe Touring . . . . Club Broughan1 Former Price Today'a Price Amount of Reduction $3550 3450 3450 3450 3350 3350 ' 3100 2900 2750 $2950 2850 2950 2950 2750 2750 2700 2600 2475 $600 600 500 500 600 600 400 300 275 (Prices quoted are f. o. b. Buffalo) Your present car will be accepted at fairly appraised value. This will apply against down and monthly payments which · make Pierc~·Arrow ownership surprisingly easy. The cars aftected by the reduction-the entire new Series 81-represent, as always, the very highest standards of fine car manufacture. Pierce-Arrow proposes no compromise with the principles which have made it America's finest motor car for more than a quarter century. THE PIERCE-ARROW MOTOR CAR COMPANY, Buffalo, N. Y. PIERCE-ARROW SALES CORPORATION (Factory Branch) 2420-22 S. Michigan Avenue, CHICAGO Telephone Michigan 2400 North Shore Service Station, 1508 Elmwood Ave., Evanston