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WILMETTE LIFE january 18, 1929 Simplicity The dignified funeral service of today is one of simplicity. Fads and fancies are avoided. And yet, new innovations are continuaJiy making them seJvcs felt. Responsibility in these matters rests, to a very brgr extent, with the mortician. His duty it is to use discriminating judgment in adopting the new and discarding the old. For the modern mortuary and the service of its personnel are the natural outgrowth of the accumulated experience of years. Lic~nsed F:UNERAL ~0 E < Lady Assistant "lfhe }(ouse of ({lel'sona l Serl>ice" 1109 CENTRAL AVE. WILMETTE 654 554 CENTER ST. WINNETKA 404 Deluxe Ambulance Service The Oldest Established Undertakers on the Immediate North Shore "A Correct Grade for Each Burner" F Ttlephontt : Winnttka )Ol0-21-22; E OIL Two Bulk Plants - Eight Trucks operated ON the north shore to assure PROMPT, EFFICIENT SERVICE Highland P:.uk J1.90-91 Wholesale Distributors of SUPERIOR NAVY ~ HI- TEST GASOLINES -- QUAKER KEROSENE STATE ~ MOBILOIL MOTOR OILS ALCOHOl . GREASES BRA1JN BROS. OIL CO. Hf or Fuel-Use Oil" - ------- N-·aa~·a·o·u·~·~ ~--" ~~ ~u-mn····u··om··m--a~·-m···----a~------~--------~-a-·u···n·····--------------- - ---- EVERYTHING you'd ask of a Ra.dio Set Here it is! Th_ e greatest popular-priced set ever made to operate from a light circuit. RCA Radio Ia 18 --just plug in. turn the switch -and the world of radio entertainment opens to your touch. One knob to tune in. Drop in and hear Price, $95. One knob to regulate volume. 1 8. No batteries necessary. RCA Radiola Our budget plan spreads the payments over months. WM. G. BEYRER 1131 Central Avenue Electric and Radio Shop · · Phone Wilmette 81 ------------~-~---------------------------------------------------------------------------~--· ·-------------