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Wilmette Life (Wilmette, Illinois), 29 Mar 1929, p. 50

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WILMETTE LIFE March 29. 1929 Oldsmobile 1823 RIDGE AVENUE EVANSTON 5 Chassis Models 0f. Graham· Paig~ Find Popularity 1 RAY C. FALCON Authorized Dealer UNIV. 2127 With almost three months of 1929 gone Graham-Paige reports that the five new chassis models ar'e surpassing in both production and registration figures the preceding models, which gained for Graham- Paige a new high record for sales volume for the first year of any make of car, according to Carl Hanson of Hanson Motor, Winnetka distributor. D~troit and Wayne county, Michigan, a district that counts itself as thewisest and best informed on automobile subjects in all the world, has ~reeted the new Graham-Paige models with evthusiasm, and sales in the first two months of 1929 more than doubled THEY CATCH 'EM IN MASS. the figure~ for the corresponding perIn a recent safety drive, highway iod of last year. officials of Massachusetts revoked the 1 Analysis of complete reports for 1928 licenses of 1.100 motorists in one week. reveals an extraordinqry r e c o r d achieved by the Graham-Paige in Indianapolis. Total ·registrations for the twelve months showed GrahamPaige standing in fourth place, all makes included. By its phenomenal sales,· Graham-Paige obtained 6% per cent of all new car business in Marion county, which includes Indianapolis, or 1054 per cent of all business other than Ford and Chevrolet. · In registrations for the first month of this year, Graham-Paige held seventh place in Albany; sixth place in. Youngst9wn, Ohio; ~fth place in L.tttle ~~ck and Whee.hng. In. the ~tgger. cthes, Grah~m-P~uge w.as etgh~h m Chtcag? and nmth m Phtladelphta and Detrott. -------- W. T. Wersted Now Distributor I o r Marmon-Roosevelt The ·newest and most superb Marmon has found a new distribution home on the north shore. This story is the announcement that the Werst e d Motors company of Lincoln avenue, Winnetka is now handling the Marmon cars and also the new Roosevelt, which is Marmon-made and the latest achievement of the manufacturers. The Wersted company · formerly handled Dodge. In the Lincoln avenue salesrooms may now be seen the latest and most attractive Marmon models and also will be shown the Roosevelt straight eight which is the first straight eight to be sold under $1000 at the factory. The price is $995. The Roosevelt is the culmination of a development predicted by automobile authorities for years and now achieved for the first time by Marmon as a result of its rapid and advanced progress in the eight cylinder field, according to W. T. Wersted. First Roosevelt shipments from the factory were composed chiefly of fivepassenger sedan models, although the complete line includes, in addition to t.he sedan, a coi:1.psible coupe with rumble seat, standard coupe with rumble seat and four-passenger Victoria coupe. The Marmon company, it is reported~ has been steadily. increasing its production since the first of this month due to the heavy demand for the new Roosevelt and models 68 and 78 cars. During the past few days shipments were made at the average rate of 200 .cars a day, and a daily production schedule of 250 cars will start at once. This- is by far the largest production attained by Mannon. Sll~nl SAifl Transmission .PerJDits lJnalloyed Drivin;- Pleasure ADILLAC and La Salle again leap ahead of other cars with a marvelous development-the Silent Shift Transmission. You will find this so far ahead of stone age transmissions that you'll . e~joy a new pleasure in driving your Cadillac or La Salle ··· a new convenience and safety in all traffic and hillclimbing. But there is nothing new to learn. The Sllent Shift operates exactly the same as the old style transmission. C Convertible Coupe Is the Latest Model by Pierce-Arrow Pierce Arrow is placing in production a new convertible coupe on a 133-inch wheel base, according to James G. Baker of Evanston, north shore dealer. The Pierce-Arrows brought out this year have brought success to the company and are built in two groups, comprising nine body types oi 133-inch wheel base length, and five of 143-inch length. In addition, the companv offers a special De Luxe cnst om-built group of bodies by Willoughby, erunn, Holbrook, Dietrich and J udk!ns. The cars are powered by a PierceArrow built eight-cylinder engine of 125 horsepower, capable of a speed of 85 miles per hour. The company reports sales far ahead of those of a year ago, in mot of the country's important centers, Chicago, Boston, Los Angeles, Cleve1and, New Orleans and other 11 key" cities. J 2 clashing. Smartness and style, inside and out. Silent Shift Transmission permits gear changes at any speed without Security-Plate Glass in all windows means safety. · 2to9 Mechanical Superiorities 10-Nation-wide 3 4 6 8 9 I0 a An even more powerful and smoother running Cadillac - built, 90 - degree, V-type 8. Wonderfully easy steering. Adjustable front seat places brake and dutch pedals within easy reach of any driv~r. Duplex Four-Wheel Brakes-a touch of the pOOa.l stops your car. SERVICE On tbe foundation ·tone of CadiUac Nation-wide Serriee are placed the fundamental and e:s:clu.Jye mecbanicalad·antase· of 1929Cadillaa.and La SaD··· And theeeare·urmountedbya dietinct beautyof line aDd color that complete· the Cadillac program (or the permanent.. tie(actionofCadiUac and La Salle ownen. 7 Pneumatic control principle applied to Fisher bodies assures quietness. Chromium plated exterior nickel parts provide permanent sheen. . · Nation-wide service-Cadillac Service. Aubum Increases Sales of Car in Foreign Field. Export sales of the Auburn Automobile company for the first two months · of 1929 amounted to $574,217, or approximately one-fifth of the total for entire year of 1928, it is just announced. Export ·sales in 1928 were $2,715,002! as compared with $2,336,000 in 1927. Exports for January and February of 1929 were 497 cars, and the number for the year 1928 was 2,229. January, 1929, showed an increase of 59 per cent in ~'Xport sales over January, 1928, while February, 1929, sales were 185 per cent in excess of those for 1928. During 1928 there was an increa·se of 32 per cent in the number of foreign dealers for Auburn. At present there· are 107 distributors in all parts of the world. The Lorraine Garage of Hubbard Woods is the Auburn Distributor. CADILLAC MOTOR CAR CO. Evanston Branch 1810 Ridue Ave.. Evanston Why CADILLAC can, and Does Rende~ a better Service -beeause of Cadillac-trained craftsmen-guaranteed work-prompt delivery-standardized prieee And e·ery Cadillac representative delivers this uniform service gladly-in every part of the count~')':

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