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Wilmette Life (Wilmette, Illinois), 31 May 1929, p. 33

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May 31, 1929 WILMETTE LIFE 33 NORTH SHORE NEW RECORD SCORED FOR COUNTY .REGISTRATIONS Figures for First Four Months of Year Represent Gain of 43.1 Per Cent Over 1928 StabilizatiQn of Employment Sought by. Graham-Paige To bring about stabilization of pr'Jduction so as to insure steadv vearround employment in automobile. factories, is the pla11 nf the Graham- New car registrations in Cook counoi 555 compare<.: with 316 in 1928. ty for the first four months this year ).lonth by month .-\uburn ligures were: were 40,452, as compared with 28.254 January, 83; February, 94: ).farch, for the corresponding period of 1928. HJO, and April, 218. This is a substantial gain of 43.1 percent. Twenty-two of the thirty-nine in- 1 dividual cars listed in thi report haft gains over the preceding year indicat- 1 ing that the increase was general, so far as all prices and classes of vehicles I were concerned. Ford natura ltv accounted for th ~ lar~e~t gain. ha~ing led the ticld with 9,944, a ~ against only 917 for the four months last vear. Chevrolet. in second place, had · a slight loss from the preceding year hut showed a h na lthy total of 5/l70. The Chevrolet shO'v\'ing was retarded because of th ~ lack of sufficient deliveries during th e , early months of the year. · I Es. ('X and Pontiac had a close race I for third position, the former scoring 2.452, \\·hi le the General \fotors unit : had 2,385. Then carne Nash in fifth place with 2.319, and Buick finish ed sixth with 2,090. ·1 In connection \'Vith the Essex and Pontiac, it is of interest to note that j the Hudson-Essex combination had 3,485 and Oakland-Pontiac 3.113. · Graham-Paige continued to show progress as evidenced hy the gain of 106.2 percent over 1928. The comp~uative figures were 1.358 for 19.29 and 658 for la st year. Chrysler and Plymouth also topped the figures of the Chrysler line of the preceding year, having had 1,705 as a combination this year against 1,438 in 1928. Last year the Plymouth w;Is the Chrvsler Four. The Chrysler group, including the Chrysler, Plymouth, Dodge and nc Soto, had a total of 3.495. Last year at this time there was no De Soto, and Dodge was not going so good. The figures for 1928 for the group OMPARE FEATURES! See the outboard mounted by Nash, to increase were 2,439. Increase for Dodge high- priced mot. o r car features their efficiency. Dodge alone accounted for I ,2.21 a~ which the Nash u 400" offers. Compare BODY DESIGN! Contrast against 1,001 in 1928. The line showed a flash of its old-time prowess in Compare PERFORMANCE! Drive it the low, smart beauty of the "400" March, its best month this year, when and test the action of its powerful, with any other car and see how it cap430 registrations were accreditc:>d to :t. 7-bearing, high-compression motor, tures your preference. Oldsmobile is one of the outstandthe unusual acceleration, speed and Compare EQUIPMENT! Nash proing makes in its price class so far this year. The line had a gain of 73.1 vides at no extra charge front and rear power. percent with 1,072 for 1929 and 619 bumpers, hydraulic shock absorbers, for 1928. The Viking, which is paired Compare STEERING! Here's the spare tire lock, and tire cover. with the Olds, ·will aid materially in greatest ease in turning, parking, banincreasing figures before the end of . dling you've ever known-d11e to Nash Compare VALUE!. Sum up all Nash the year, it is anticipated. offers-in quality, and performance engineering. Hudson had l,Q33 this year and 838 and beauty and features-then comlast. A large demand for the Six acpare delivered, fully equipped prices Compare RIDING! Specially designed counted for a large gain scored hy asked for other cars in this field with alloy springs tailored individually to Whippet for the period . The comthe LOW Nash delivered, fully parative \Vhippet figures were 1,005 the wetght and size of each model and for 1929 and 751 for 1928. equipped prices. Lovejoy hydraulic shock absorbers, Ih the high-priced field all lines registered gains, Packard leading with Price Range (f. o. b. factory) of 23 Nash "400" Models, $885 to $2190 including Tollring, 962, compared with 778 last year. Roadster, Coupe, Cabriolet, Victoria and Sedan Models Cadillac had 514 against 367, LaSalle 426 against 302, Franklin 140 against 65, Stutz 87 against 76 and PierceArrow 86 against 70. The Cadillac-La Salle as a combination had 940 this year and 669 last. April was the best month for all of the high-priced offerings. 547 Lincoln Ave. Winnetka Phone Winnetka 2 707 Auburn up-to-date this year has had a most remarkable showing. The total 1 I' Paige ~rotors Corporation. according I differs from our other experiences, is the tremendous effort that we have to Pres!dent Joseph B. Graham. "I wonder if we consider sufficiently to make over a, period of a few months the human element in the factory in in the year. I wonder whether, in this th<.· making of changes in our cars," industry we appreciate the curve of pondered Mr. Graham. ·'No matter employed and unemployed in our fachow well you engineer a job, compet- tories. ent men are needed along the assemVOLUNTARY BRAKE TEST bly line and elsewhere in the making ·Five hundred and twenty-one motor of the product. In the production of a dependable automobile, to insure a vehicles, including cars and trucks, ;;teady job for these· men is of the were tested by Toronto police on the utmost importance. The one thing first day of a volunteer brake tests about the automobile business that week. 00" J 1 tn C · Before You Buy the $900 Field COMPARE! SUBURBAN NASH CO.

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