Highland Park Public Library Local Newspapers Site

Wilmette Life (Wilmette, Illinois), 12 Dec 1930, p. 56

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in Furniture Som'e of the keenesi shoppers'have passed 'up, th. most oulstanding values i this Cash Adjustmeni Sale., HoWever, -many who kn ow real values of furnitureare taking advan-. Bedroom Suites which ordinarly sel fr $500 re bing offeredoa $250 and $212. OIhes, w'ich ,are regularly priced ai $250 are s'Ilin et $125 and $112. A few exceptionally fine dîing. room groups are s0 Iow, anyone needing dining room furniture should af least survey BrownI s exhibition. Living room pieces are priced, Iower Mhan we ever expect.d furnilure would b. sold for. W. cani- viot buy now for replacement and seli e. Ihese prices. Think of a $150, lounging chair constructed 'of qualify malerials, and exq uisitely styled for $75. Compare one of the' unuualchairs wilIi the price of an achieved t he success enjoyec practically froni the start by the dress shop bear. ing the, naine oi Elsie T'hal and located at, 565 Linco In avenue.' Four and a haîf years. agô Miss, Thal1 lauhedint o business w i t h El. Tli. one'. saleswoa and a fitter. Today she retainis six saileswomen and twelve, fitters. in comparatively slack Itimes and three more. in rush season. Her store was recently enlarged to meeit the in- creased demand. Miss Thal started lier business caerin Chicago and for many years. was dress buyer for State street. stores. She becairne familiar with New -York stores and now makes frequent trips to New York to keep 'her sboip supplied witli New York styles at less than Fifth Avenue prices. Coming from a big, active dep art- ment store to lier own sliop in Wiii- netka %vas quite an "eye-opener" to Miss Thal, and, she admits, reqýuired a good bit of study to determine the clothing needs of suburban women. She learned that it would be neces-~ sary to carry a larger stock of sports cloâthes than ini an ordinary store, for the average wonxan wears sport9 clothes ail day long. Milady of the .north. shore shops in the morning witliout the formal bat .and gloves except wlien she goes to town, so she must have town clothes as well as country clothes. Summer residects, Who* rent a bouse for the season, often find that their wardrobes are sadly lacking ini sports clothes. 0f course, Miss Thal does flot f eel. saci about this situation, for'.it augments ber summer business. Many women, find that Miss Thal's dinner things suit them perfectly, so she must carry the more formaI clothes, too. Miss Thal believes that clothing smartly cut, of excellent ma- The office at 1649 Sheridan road in the Miralago building reports> the la rger volume of sales of the two north shore offices. It turned i $572,250 in sales besides over fifty rentais., Number of sales' were not great in the Sheridan office but of wthe nineteen made, thrée ran up in volume, including tvo. in the Indiail Hil. Country club consolidation and a $10,000 house in Kenilworth. 1 Geographically, brokerage sales were -thtee in Highland Park, three iti iGlencoe, tWo in Winnetka, two in the, Consolidation,, five' in Kenilworth, three in Wilmette and one in Evans- ton. Perhaps of, greatest interest is the relation of sales price to,,agking >price, as determined by the above sales. A' good many of both buyers and-seli-' ers, shaken withi the* ague of depres- Sion and sickened from Stock market carousals, have' asserted-wýithout knowing-how mucli north shore real estate is "off." Actual figures fromf brokerage sales of flills.Realty records show that the average selling price was eighty per- cent of the asking price of improveci property and eighty-two percent for, vacant--tlie edge being apparently in. favor of high.class vacant. %'nsklering that most real estate sales during the year were "baItgain' or "distress," the stability of nhorth shore values lias held very well. and denonstrates againi that well selected real estate is a premier investment. In Indian Hill Estates a total of Activity in residence property on the north shore began tô pick up, ac- cording to C. E. -D' rayer, vice-presi- dent of Bis Realty,: about Septem-ý ber. 1.',Recently. the ,spec-investor and the "speculative builder 'are here and there-cautiously picking up. bar- gain ýbuilding sites. >A, good many in- qui ries are in hand frorn parents of growing families now living in. apart- ments or rented bouses wbo hope to buiîd while building prices are the lowest «in .te,î vears and wbn alsn Car. 1460 Sherman Ave. Evansion, lit. their infant son. >- Fred W. Russell, son of Mr. and Mrs. F. G. Russell of 222 Woodbine Tom Riley of Malvern, Ark., son avenue, will be home next Week from of Mr. and Mrs. H. E,. Riley of, 730 Miami university to'spend the holi- Lake avenue, will arrive here next day season with bis parents. Fred is week. to ýspend the holidays with his Apledged to thePhi Alpha fraternity.. parents.

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