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M arskall Fied&Company .North Shore, Young People-take heed!. Sho p here Saturday or Monday (School.,Holiday) .or WASýH INGTON' S, BIRTHDAY, "SPECIALS" I have a grudge against thec persoiý or persons to whom responsibility at- taches for changing the spelling of thef naine which links us with beginning1 days, Distincti on, and the fragrance of history were in that name. 1 suppose it was the obsession of efficiency which. prompted the substitution of "W" for the original "OuPPy." Consistently it should have dropped the redundant '.te" at the end and ni'ade a good job of it.1 Efficiency bas its useful place, -but it should betaught to keep its too often sacrilegious fingers Off those things wbicb we cherish for other reasons than mere utility. Cites aoi Illustrationi .1 spoke a moment agào0f the.require- ment that a village forestry departmeflt should lie productive of revenue. I want to elaborate the generaliidea that lay In My mind when 1 ventured a id criticism .o? this concession to the practical business spirit of our time. Born e yearsý ago 1, was workiflg as a reporter upon a ne wspavýer In Louis- ville, Ky. The city wvas not making the headWay which, somt1 e of its.more amblitious citizens desired. It was rid- dan by laction.Llism-P0litUcaî factional- ism, business faictionalisln, social tac- tionalifl Business factionalisrn dis-' played ýtself Ini the llOtty Jealouies Uand personal animosities existing. betwefin two rival commercial organizations. When eithor of them launched a proj- ect, tho other Jumped on it. Coopera- tion was impossible, and the whele community suffered. At* last there arose in both organizations a few men, who had bigger, broader vision. They said, "This thiflg must end for Uicý 5ake of Louisville. We must get, together. We ought to Mrege our groups in one, stroflg organization." And they began> to work toward that end. 1 canflot take time to recite the obstacles they en- countered-the littleness, the moannoss, the seitisliness, the distrust and suspi-' cion. In the midst of the struggle I was as,çigned to interview one of the more pubIio-spiritd citizens., He was a re- tlreo& millioxiaire distiller. But he had a certain shrowd, clear7slglited sonse ef copinitnity values. Mdy main questionl ,when 1 met hini. in his bachelor apart- monts was "What is the matter with the business -mon o! Louisville?" Ho said, "Young man, the trouble is th.at. so few of them know the worth of the, ILdirect dividend.P The phrase was* new to- ni. and I saidi ."What do you mean by tho indirect dividend ?" Ife went tgn the window of bis living roomù and 19oked out. ICorne here," hoý said. I stood beside hlm and foliowed his gaze as ho talked. "IWhen 1 first bought property on this Être t 4* . av,în down, unattractive the conter ofthte vîiage buous a haphazard aggregatioii of structures' which testifios te a pliAiless community, and a planless eommuiiity la an Indiffer- ont comxnunity. We have not made the best of ouy opportunities te, promo te* beauty. Our apprqtichos;.,the avenues by w'hich the stranger becomos ac-' quainted with us and gains bis first. im- pressions of us, do not speak o! village prido in appearanco. There Is much else in this statoment of principles which la. excellent. The proposal through standing committeos to keep und er continuous observationi the activities of every taxing bodyi, and to make treqjWnt reports îlereofl, is ad- mirable, and, ifintelli&eiUly carried out, wlll be the maeans of. creating an, on- lightened- body of public O)pinion on community affairs. Amorican democracy r g ~ too mclito slogans 4,nd what iti Vernacularuwe term ' Blah.'. ,It làs so ,much. casier to write 7a lo-an thaàn tW get the facts. .There can be no sound, publicsentiment In a cornmunity with- out. facts-facts shown In their eëssenlial relations, and interpreted In their hon- est and Important significance for the, common welfare. A great service can be rendered ,here. Crftfelzes Smugnuess Encouraring fa4, as weli as tacts JeadtnZ te çritiçisni, shoiild be presented. Not long ago 1 was oneofo the speikë-is at the annual, dinner o! the Illinois Municipal league. 1 said many of the things that I amn saying tonight, and whenr 1 finished a 'gentleman from Win- netka was ,introducèd.1 It Is, not wbat ho said so.,mucli as what ho dIsplayed that - made an impression upon al 0of us. Ho had moving pictures llutrat-. ing what comniunity life Is In Win- netka.. Réel after réel was run off show- ing hiow the comfort, the convenience,. the health, the recreation, the esthetic senib1iteso! the fortunate- Win- nietkans are cared for by coopérative effort. I did not wish te be a Win- netian, but 1 confess 1 did wish to be a Wilmetter who could make a display as geod in the gdvertising of his owî, village. I under>4and better the at.mo- sphere of smug superiority. whlch has at times irritated me in the bearing et s0oi f iMy Winnetka acquaintances. 1 hope We may be able te develop a spirit Jf cooperati-On,- a sense of comnmunity, values, an -appreciation of indirect divi-. dende as. stron1g as theirs, and yet re- inain, modeat and inoffensive in our at-, "Itude toward thé ret 0f tho werld., N!eed CommunlIty fMonge And now lot -me sayi a final word. I thirn)p I have hrted in this rather ram- bllnig talk at, an* importance which 1 place upon certain Intangibles in con- . niunt.v ife, c<ertain imnnnderahles whl,.h nd Floor The Young People's Floor munity, our 'problomis would lie large,; Wants Art Comiimln There Io profoiund wisdom hI those *ords, and 1 comÉnend it to you. 1 aùin lnterested to note ln the principles and aimia of the ieague a recommendetiein i her ureams o<)y eter rings Are ncense .and /'rayers, M3, town is a cathedral. -,dgar )4rank. Mrs. V. . Rader,. 1304 Gregory avenue, was, hostess. to ber bridge club Wednesday afternoon at ber, homie. The'