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~nce, * Long.Ag THERE was a time when printing was simply printing. Except for * the few who really knew something * about types and inks and papers, people. were flot real choosy. * *. In recent years this has ail been changed. Today the man in- the Street and, the lady of the house are both alive to the difference between * thegood, ad he not-so-odn inting togas, in everythingelse, and' * they are -apt to act accordingly ~Good Printing, costs no more than the not-so-good kind when you' consider the risk of your prospect 's unfavorable reaction tô, poor work. 1232-36 Central Avenue, Wilmette Wimnette 4M00Greeef 430 innetka 2M0 Sheidrae 568