The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

!mir ... Masrmae DOUBLES us, supply of POWER As simple as that... he throws the switeh, power flows into extra motors and increased production starts. Behind the scenes, he sets into moion a series of happenings that<arc routine and instantaneous.-Qler distribution wires, through'thesub- station, comes more power. Transmission lines carry it from ithe central station- where great turbines have automatically adjusted themselves to the additional load. If the demand is unusual, the watch engineer notes it and calls into action stand-by generators-always ready for use.... In the time it takes to push the switch, the power supply in, the factory is doubled. APRIL 8,-1937