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M ODERN driving'c'onditions.'with crowded traffic on main highways as well aswithin city limits, have taken much of the meaning away from a car's "top speed." The i*prtant quality in a truly modern automôbile, should be itsflexibilty~. the ability to accelerate without effort. This quality, which will cut the running tine ini a point-to-point run by a considerable margin, is possessed to an extraordinary degree by the 1937 Lincoln-ZephyrV-12. one for a long'run over a well-known route. The Linicoîn-Zephyr was built ta give superb road performance in comparison with any car of American or foreign make. To test its quality it is necessary ta, take it up long hilîs, over corru- inmapping oultl a. oourneyWinlyu o lnger way to avoid bad roads. And after everythig else, ouar ue*to makeý the discovery that you àown a car that is actually' economical in g*s and oil consumedi1 'Averaged 17. miles. per- gallon," writes a man from Win- dermere, Florida. Saysainother owner, ..av-1 eraged for the entire trip from Detroit toSpokane, 16.85 miles per gallon. " This economy is, of ~ o.,a y *prodietsf thie ,design of>'*his "carof the future. " Lîlce the sofey andc.mfmi, it is just another proof that the whole scheme of the car is essentially rigbt. Not far from you is a Lincoln-Zephyr dealer. *He -has a 1937 Lincoln-Zephyr which he will Sowmèhiug new ka cem into MiuAgI»j quiet cylinders. Feel acceleratioln you have neyerý feit before.. Sit normally in the chair-high seat. MAY 6, i,37: