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~.4LAE CUNY .N~EPNDETFRDAYFF-lR AY ~imam. ane m'ma ec Mitchell -" AutomobeMUh Wise is the Man Who Prof- its By- the Brains of Others, A Line of1 Sound Logic for Auso- moble Buyerthat Can't be Suc- cessfa ly 0 pttted. An îinv'estigation of the tîiîigs tliit iuake foi. sie. vess ini the aetiv it jes ot the 'tvoi'id's "i ig hidi <Ici ii iii str'ates this inpoî'talitfa<'oî'. Thel* selvet men for te lie 's4stIivx' "tenîit ti- tetrated their brain prodiiet. Thle value 'lO YOU of the<'stltvmiiits t lat b ll-vs is i>r<<veilb'-the' fact that x'ttil c tuutilot bliii't1e <'011- Iiîiicdcxct serviees of thes<' mon. Biet4tî'e buîviîg ail alitoîiltile, consideri: There muist be a reason \-l\- Mi'. \\illiauiu ien C'lîef Enýjuer (if E. W. Bliss'oîpn the largest iîîeelaivali aîîîfactîîriiîg oî'ganizationi iîîour' Brook- jY ivson, bought a newxvV iteheli. There must be a reason whyii' t De'la l< Liieats- avies, oniîerl 'bief Engiiîecr of the' I aîrax'î Auitoi- moi4bile, Paris, Franee. boîîgt a New M itcelcl. (I le 1oîî'ellascid thi'ce New Mitehelis.) There must be a reason wvhy M r. Wjn.i.Il. 1Bîîxtoîm, < 'lief hi gil erîciof the singer « Sexy i ng 'Maiinle ( oui- paîîv, flhe laigest iiuîfetî'igor'fauizatioî iiiiolli' Nv Jerîse'*'v(livision1, boiîght a Nexv Mitchll. There must be a reason xli'Mr'. .. . kC'en-î cral Si,îiîei'î of' thje IîlixilMeiîtv o' Iargest îi"iiielîuiui oiti'ig<rgaii'ati<îii luîmir l>liladeliîlia divisioni, îoîiglt a Ne'x i teici There must be a rea-son x\v vth i l<îîb d'i'o'thelicîî- ito:1uSil(,\\e' xaniiîiîiîiitioiî planits at Edd*vNstone(, l'a., 1)( 1iggit .a Ntexy MitÂ'ielll rioni mi'l.lial'l iadivisioni. There must be a reason x i'the ('liict Engiîîverî foi' div ision. There muet be a reason \\xIliv tut'o o'of anottlei' of the lai'.gcst Iea iiiiiîitiii'uîig eoll)aniis ini the mutr vIî't ligbta Newy NIitt»IieýlItioiii mir 'h>ilatitlhia dix' sit ii. There muet be a reason xxix- î(ue <f the exeriitives lof the' lai'gt'st 'Steel ( 'oîp I nisiithîe xxoîl<l sax-s of the Nexw it'ut ixxi'li vas <mi iltut'tv'viîl tile M ICttî'Unit at tfa' Businîess MNlcîis ( ainiqtat IlttSltuîî'g: "I xill lit îtle;ist'tl ii tuî-iiih vinu the datal, Jtottgilî. et1,,(tý'.ta- gttbcî' xx itlî ai letteî' ha'ting spc'iiaî i'et<eeetii tuh'e e celIeît cî'oi'iîneet f tîie NexwMielcl There mut be a reason xxî t'e p'esidcut of t)tie tuf the laiî'g't anudl est st'igttiitlin iîutlue v t'uit- boniitlit a Nt"t" NIiteliell fr'ontî ou' ( 'ttîiitit'ut dixvisionî. I F TH E NIARVELOUS MITCHELL 15 TUE FIAL('I0(' 0 S('lAN WiGREGATIION 0F MECIAN1<'A FRA INS, IT ('ERTiAINLY BM '1<5 Vil OUI S'IATlEMi-N'T-' kîuoxxthe NIitvilil andt xi111 îuu Iliu it.- 'Baby Grand Touring $750 a Tj IIE ('hevît let M\otoi' ('t inupaiiilias onîe inmorie <1<abicd its îianiî actîi'iing 'Ifac-iiitie's, factori oî'gaîîîxation and lfloduietionifi tt'iiiiber of ('hex'io. let (Cars. rp11<.5< gre-at iîit'i'ases are a resiilt or iîi<«l'i'i faetoî'y methocds and thie installation of special iiaehiincry thî'oiglît <ut aItlîc'oe plants. But the above i.s fot alone responsible for our radical price reductions in 1916 Chevrolet Cars. -m Ouîr prù'e redluetioîis aie aiso dite t< tfie tact that foi' xeaî's wx't'e aede- v-oted ouir tiiie, eîîcîgies, anîd lest tlîolî îgbts to tlie îiiauiu etî (i f' 'FOURS." We I 'i n xe "u'FOURS."' We huild 'FOURS" the sa te, simiple, ivheap bt 4i< iate, tli< tt <igily tî'ied anîd irov-ei CHEVROLET (Value- in -the-head) " FOURS." WB BUILD THEM IN THE INTEREST 0F THE CONSUMER 'fliceretail dealer'iist sdI <ion a nay'rwer margin, the dîst'iluter' itsl s(11 on1 a much narrower margin; anud teîuamu~iti'e'îst seI oit a ver3 much narrover margin to enabeie înîsuu re'ta secole ail t'iestcai' at s( ieai' a ofle hundî'ed per eent x'l ta t lie w-ill n t suffer'a xioieiult siii'iiikag( ini the xvaluîe of? is <ai' txheuî tlîe"moiieîueî r îiod" ar'î'îxes ini Cheve mîiddle of the miaturîaIiidiîîg sva.,on. lîe aliox-c tîaîîk stateiîents gixe t lie ical î'ca;oîîs for' ouîr gî'eat reductionk ini 1916 p~e n oite, the cars have flot been cut a single bair in quality ('hex'rolet eaî's ai-e jîust 't't-at thciir biiiîdeî's ha et'sîgîed thein to be- Ili-class, fine, luîxuriioos. Tlie »v lax iio tsupiji'in iliiil-t'liiiiliiig al)ility aîîd fex't, at aux' plice, exceed luieni i s] cd et a'toialiîe. The CHEVROLET Valve -ni -the- Head notai' is or the four-ex'lindci tiî'ecetvl)e, 3 il i 6-iueî exi in der ),i f 4<- t-invîieupistoinistî'< ke, m'thiClh gix'( t lie îiglif citnbiiîatio n (of o- ' a t x eux xx , xi-]ull igli s1îeeds ; also îlot e'i f'oi' its flexibiIit v , silenve anildutali x 'l'lie ex-inders ar'e ast (illt'ii t i -gi;itxxituthe tj l«-'laf of the craul case, esîltiiii 'emîaîkable î'igidiit «- 'l'11w joint at 11tlhe Iao'tf the evinder h t'iiîîinated and the ' cxliîdeî' îesist;îuî- i ad is sltaimeîlt' t1wfleriuank case xxalh and( beariugs tlîî'îttgli eoîtiîîitions x a p- rotpeî'1y îtlaeed tiidistribute cacli stî'aiî. The stî-ain i tiicail adjotiuiî- -xluudî is rot't'tdîîîlwed becauuse of tlic slllcu)it gix ('iil b*<the ;djoiiiiîig -iut<î Chevrolet "Four-Ninety"o "Theê Prodtic t of Experience" EVERT CAR SELLS ANOTHER "1THE six OF '16", Th'le Nodel F"I011?N FNELY,"privte $4W9, is chutp- lîttit'th clccti'ie lighting and stauting systeni at $60 extra.- Whien so equipped, eleetrie head lamps xitlî diîiiuing attavhunent anîd electije tail lainp are used. \Vo'sti'ongiy reeoinînienti the pmorelîase of the Moulel lFOUI-NINE"TY" x'tith veetî'ie igliting anîd starting i-îuipiîeîit, aLstio carî toda ' is coiîpietc vithout it. Il' Y01 tiibîY a car iithout eieetî'ir lights anîd starter yoti xiii niake a mîistake. Atiu ;tt('ilpt to ('t 'iet't thi'e i'ri'i. by attaç-hiiig a "nk'sî ' 'dex'ice is iosiîal a etîstly' and iiîs-atisfactorv> expcî'iniit. Besides, tis 'na shift't device or "aftiu'-tlioight" roes not carry thie <'ai' uiakers x'tarrant ' v. Witli oui' eoîstî'ît'tt iii, x'lieu thue Model "FOURt-NINE" is puii'ehased eieetii liglited and starteul, it is b iii it as piarttifthe t'ai' and guaraniteed. laking a GOOD Inveutment depends upon thorough in- vestigationý. The man w'lo has used hor'se <llix'cry, con- verted pleasure cars or beai-y equipmetnt extî'avagautiy operated with hall ca.paity, loads and -who iîtixx' uses VIMN Deiivery Cars is e4mn whose advice is x'toîth hax'ing. "AMI WXO OWNS A VIM" Model De Luxe .... ....... ........-........ 72 ~. Chassis ........................ 620 ..Model "S," Smiall ('Cîwis Top ...~..........635 Model "L," Ail-Steel Patiel Top .........685 Model "F," Open Express Body ............. $ 695 De Luxe, Large Panel .............. $ 725' Taxieah . .. . .. . .. . . ... . . . . . . . . .$105)0 When a Belief is Dackied by % Mil- lion Dollar Actionit :M cans Something. Thinking huyers Have Learned that Mf>rit lsa- lishe s Reputation- .Does Not toi- low it. iokecleî I ii S'lxxah---I'diou--Washingtonî -Ct o nus I isial i iI gai i-I>atterson of Na- tjomil ai hIl, gistî' laîiIigctt of the IlJiitcd Drug Co. Vhalecn ofIlite VilitvdC(ligau Stores-represcut Visiohneaiiot 1» plu'ked oif xitilberry bîîshes. It fodloxxs u e'tnig~ nxlde And knoxvledge. aIIeeiiid tIioususi' < otiier men(1 in the wxorld 's Iinaii<iai. <' î-iuiaI and pl iti1oitit'iil ac'tivities are daily eiilledl ijnn to v'l(("xitalliiiiiortaiit <ecisions based Of c4< ai e, l14iiig luîu they ail have iadc-aîîd w~iII <olitililne to nilake s'ollle inlistakes. But their aver- age of de(i(*i<nstiati(rn suîcesses is nughty high. This is l>eatse their <eisions arc based on FUTN- I)A M ENTAzýLS -NOT GLITTERING (iENERALI-ý TIES. ANI) SUIT11 A BASIS FOR ACTIbN 15 JUST AS NE("'ýS.\RY IN IBUYING AN AUTOMOBILE AS IN BUILD)ING A RAILROAD OR AN EMPIRE. .Xfte("I 'ar IL. Page of the Carl H. Page Motors Co. -a tî'aîîud automobile analyst and distributor-saw the iu(-%- -Mltehll-"THE SIX 0F '16"-he saw the FUNI)AM ENTAL "reasons why" it xvoffld deliver the kind of satisfavtorx' automobile service that automo- bile' liivt'i' todax'.% are, fortunately, more and more de- înuii ng.tii, Thle f*avt tiîat this nexx' MIitehell--'THE SIXI of 'lI6 - -vas offerî,'d for WIIAT IT DOES-rather than for WIIAT IT lIAS-carî'ied a selling appeal that couhi not he ignored. ;t 'rîen, too-the mnaux decided, exclusive adi-an- y tages iii "SERVYICE RENDERED" to the owuver were Unot the resilt of "oxer--nighit" xxork. Laboratory tests e VI voF'<<(1 ' i'î'et, or1 reaeeted, by the scvcrest kind Y' of i'oad work. Aftîi a faitlif'hîsevieof eiglht.yvears to the Anieri- es au il ulic', the ijîkeis of this new'. mari-clotis Mitchell, e,<oui] îîiot-aiffl voild iiot-aifix their nîaine plate-a badge of'lîîîsiness iîîteginit.t- to other than a car that w'oîld "îîiake good." 131,FOF1E YOLT 1)ECII)E 1UPO'N A CAR SEE TIIE M \ITC iIF LL aîîd vol 'il mix- it. V ('oîuuîaîe it xitii ail othieîs for power-simpflified, <'i<ii ii î~ iusiict ol ~i't(5fil1liy-prir-<arrid- ing îliesi'x tire, gasoinie and où cosumption- l oxvîîaîteiaie est qîîîiek 'get-away" absence of gea 9it' sl tuî îa'viu jotor fiexîbility-(froru 2 to 60 miles ail hoiî'on "higli"')-easv eontrol-exeept- Il onaIail bokIld îu îjltis m turning radiuis- t' "SA FIFTY" eiglit. The setvceest possible eoîlîparion xviii pr-ove the Mitelol -ax-el-age" 11161 lEST iii meetinîg yoîîr atîto- Tiiere isn' t ani' tierfeet ear-but a clouer approach to perfection than the Mitchell has not yet been built. ËERY CAR SELLS ANOTHliiER 46THE SIX 0F '16"' Trhceeetî'ie lî,iitu n iand st rtiîig systen in sed iiiï t le lutodjsl "Ot'tNI NETY" is iot the sinîgle unit, ilnotuî' géIieI'atîti'type tised mi liieurily eei'x'low or nie- <iifiu prlc'ed i-ai' <tiithe market, but is the reliable two- unîit Autlp-Lite sxstîn with Bendix dri'te, of the sanie grade anid type as iised u the higliest prieed cars buiît. The gerI sae At theè ~f:~e~see Streeét h~L ~ #* ye for ttmé show at the >1î mUdseauNht. C.eiq M E E M M M M M t M M E E M E j, E B E M E B n M p. i é w w M g B g g p i g j à d j i i i j i i i i m M i B g M E M E E M E M E E B B I i M t j' B E M M * 1 -, O.LAKE COUNTY INDEPENDENT, FRIDAYFEBRI,--%RY 25,1916. Page-T4rýý- 1 'l ý -ý .'l .