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We were reading a few days ago that strong book. Dr. Juseph Strong’s “New » Era." and were struck with his definition of advertising. He says it is ‘the an of making pedple want to bug things." That is it ex- actly. Thus. Mrs. Jones takes up the morning papers and sees that Marshall Field- ahd (Io. ‘ will sell' a certain kind of silk dress‘g‘txxls at a low figure. She had not thought of a silk dress before. but yhe wants one right'otf. and so hastens for the train. takes the huss over to State and \Vaslrington. and not only pun chases the dress for herself. but they are such elegant patterns that she orders one also for Miss Jones. he- sides some flannels. etc. for the younger children. The 30000 morn- ing Heralds are read by nearly 30,000 other Mrs. Jones and thou» ands of then] want silk dreams, the same as our most excellent neighbor and they all flock to State and Wash- ington, what a rush. and that day that store sells lots of silk dress patâ€" terns. Said one of the. clerks in there to us one day. “If Icould have allthe profits of the sales over my counter; , perhaps 25 or 30 feet long, Y'would be content and I should not SO The next day they don't advertise silk Jresses. people bought those yesterday. so they advertise men's tine Warnsuttu laundered shirts, wry cheap. That makes every husiut-ss man want a spring supply of shirts. and they sell thousands of them that day. And so it goes. The man who wisely. continuously advertises. J n . Bring in your Want at have them inserted free for a limited time. wantedâ€"An Idea Protect our Ideas: thoé may br erto 1881‘ WEDDERB RN 8: C4 neyn. Wumngmn. I). C‘. for tbelr I ma now it» of one thousand invent ALL KINDS OF BIGYGLE REPAIRING AND ENAMELING. AMERIBA’S FAVORITE. $55. SCiENCE' OF’ ADVERTISING. Built In the Largest and Best Equipped Bicycle Factory in the World. S-Yual Good 5:53:25 3.2“thka Salc. Agent for Chase Tough Tread Tires. Bicyclss‘e THE HIGHLAND PARK NEWS. creates that “want" for his goods; lJameS MC Donald, the man who does not advertise does not create that want. That is as clear as a pikestafl'. DEALER m AWISE POLICY. _ \\ aukegair 1». havmg a new de-Vny GOOdS, GTOCCTICS, parture in City politics. The. pre sent mayor. Mr. DeWolf has pushedi ‘ Flour, Feed and WOOd. improvements with a firm and vigor- ous hand and the young business men of the city like it. So they got together the other evening and talk- We keep but the best 2M3» Mid I!“ ed over the matter of revâ€"(Aiming .VIr. are sold {u 'o'fi‘e' price. \' . DeWolf for aset'ond term and then . ‘ a large and influential connnittee waited on and told him how his friends and the best friends of the ‘ city felt. He was taken by surpriseist. Johns and CentralAve and frankly confessed he felt flatter» ’ ed. as any man might. by such a marked demonstration and while he “NHL-AND PARK. ILL. has felt no wish or inclination to run again. at. their earnest rer nest he finally promised to think it 1over H' MlLLs' and report to them later. The great reason urged in his behalf is General Meat Market, the fact that he is wholly familiarh" with the improvlnents now being ”um." “HUM“, ' made. street paving. sewers and' , water works extension and it will be Fresh, Salt and Smoked Meats‘ far better for the .city to keep him two years more than to change now. President Lincoln long since taught us that it was had policy to swap horses while crossing a riveix The TELEPHONE 2" Waukegan men are right. a good - , , man should be kept in for at least two terms. What railroad company A' J' NOERENBERG’ would think of having a new pres- ident or superintendent eVery year, Mason " Contractor. just to giVe the boys a chant'e. _ pain In Poultry. flame and Fish In Season. Who can think an e -â€" n ea of some ahuple thingwpalem? Protect sour Ideas: thoé may bring you Wealth. Write J 8N WEDDERB' RN 8: CO.. sPatent Alt/or- ney_|. Wumqgmn. I). C for tbelr 3|. 810 prize one: -_‘. A. -..a 4..--..olnnn w-n'M neyn. Washington. U. U‘. lur use" 'l.uuv y. um v4 ma wow m of one mousaud inventions wanted. _\uur “am ads un'h and cement y nan, Ll" mserted frm ut (-lxarm- SCUCCO and Plaster. EI"'H'.' WWW, iiiJames McDonald, Cement, Hair, Lime, Come-Ht Sidmvulkn‘ and H” other work vxm-Im-d in the heat mmnwr and at lowest prions. HIGHLAND PARK. ILL.