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PRICE CUT IN HALF . dined at bargain prices.’ 7 ltiswellknowntoeverxoneinbusineuthatinfixingaseflingpricethere mastheadded tothemanutactwh-ngoost‘ of marketing. The cost of m'a'rketing a magazine is abig itch. and these three puhfiehin‘g houses ‘6er ad “93? their” efforts to get new readers, making one organization do the work, and divide the cost of marketing by time. That is why this year you éan h‘uy three magazines that {it the needs of every home for half price. ' ‘ @You ask ho; is this ofier possible if the three magazines have a fixed 'value and are not like the commodities usually [QThe Woman’s Horne Camp‘nion s.“ [or every- member of the family, Fox-our blight, eméat. cultured: home-loving American women it inan' ideal entertainer and helper-fin a thonaand con; _ genial ways; but the father: hud‘ mm and eoneijoin' m it: perusal by the fireside. and the children eagerly turn. to the pages thetare written for them. The issues for the forthcoming :year .will b'e Eiqne [in conception end execution, rieh and varied in contents, and brilliant with thel'dneat, most elaborate and artistic illustrations obtain- able. ‘ ‘ Kit ia‘ the MWitan. A leading magazine for eighteen fine With tbé’ recent change of owneyahip it ha been im- proved ltialfar better li'n every respect. and aim to be tl‘e beet in‘lu field. Every year or so there’s One notable advenee in the lei-Start! increment anon; many magazines This year. And this shall he a splendid permanent euecese. .n‘. gaina in min- 4 stand rules and in. subscriptions have been re- mark unfit. And theae ere due only to the new ' life and real merit. The Cosmopolitan is print- ing WHAT THE YEOPLE WANT lt comm. regularly the best fiction, beat “special articles on timely_ topice "and beat illustrations that money can buy. The issues fox‘ tin forthcoming :yearflwm b'e fiique fin coneepflon 9nd execution, rich and varied in mutants, and brilliant with theiflneat, most elaborate ind artistic illuaméions obtain- able. Don’t wait; the offer' is good for new and renewal subscriptions. Arrange for your magazine reading: now You You are really getting the Highland Park News Leila FREE and Still saving money on your magazines by accepting misofiersogreatistlureductim 5 Your name and address. accompanied will: 53. 25, entitles you to this special pfioe if ordet‘is sent this month Remit to SHERIDAN: EROAD PUBLISHING COMPANY, 16 Laurel Ave. ., Highland Park, Illinois . , WOMAN'S 1-1031»me EV. HIGHLAND PARK NEWS-LETTER wows HOMI’. common cosuorou'um uvnw or “mm, 7 Ila-m rm WI! mum 1} for a M;Time $3.25 Wearevery {We inbeing able to arrange with he. publisher: of then three well-1mm magazines to cite: a sub- scriptionforflte coming yea: at this sensational price. We‘ have decided to let our readers have the full advantage of the reduction and to cut the price of the Highland Park News- Letter as well, in order to get quickly a large body of paid‘tn‘ adahvcc subscribecr. Iwy other publieetione are desirable, end you nu} prefer this or prefer tint fiction end urt publication. but the Review of Review: ie‘ fiecemry. enbttentiel American/men and wo-ij‘ men no going tokeep up with the times end a H they are going to take the shortest cutâ€"white}: is the Review of Reviews. Twelve hundred pic- tures I. veer; departments giving the beat that is in 311' the~other important megazines' ‘11 over the world;’timely und'intorming articles. almost as fresh and full of lnewe interest as a daily paper; and Dr. Albert Shew’ I interpretation of the public men, events end issues of the month, in “The Progress of the World." ('4 i ‘ nmw or umws Regular