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| ||FRANK, SILJESTROM D. L. MUSTRIG BEAUTY SHOPPE FREATMENT . Three expert Marcellers at your service. Marcelliitg, Manicuritig, Water Waving, Bobbing, Shampooing and Facials k TLIN COUNTY COAL ?jmell LLEY ANTHRACITE _ j CK SOIL & MANURE £ coal, ahfl few orders for it, prices are lower than when the Old{fll‘l ai'evpvleht'i‘- E.i-“ fopal is in greater demand,) . i.i9 â€"l0lglcl 1c [n 00. 04. " {dleneb is costly to all concerned; to business men who must pay wages and is o users of coal who must pay higher prices when bi:iness ~comées back witl} the cold weather. _ iD n o lt i. _\ When|doal is plentiful, why not, take advantage of our lowefir prices? Get 5" ordéd in now, during the late gpringugnd éarlzy'summerl months at a mateâ€" yial savinig, Phone us for prices. _ . | p NE 3# slsf Py .._ || â€" _ OF NORTHERN ILLINOIS _ | | p* l Sewins6.000sqhammaaâ€"zl9¢ifia‘andm,j'§ with Gas or Electricity: | > > [ 66 [hen There Is Plenty PUBLIC SERVICE COMPAN 11, 1925 E IN HENNA PACK, HENNA RINSE, INECTO, DYEING and SCALP Trip Thru Subâ€"station _at 3 P.M. Daily â€" pen House PUBLIC SERVICE COMPANY of Northern Illinois is holding "Open House." Residents of the many communities served by the| Comâ€" pany are all invited. to visit its nearby properties. «o . You are invited to come to the Elm Street office of the Company and be shown thru the various departmentsâ€"engineering, inâ€" formation, accounting, etc. | See how electricity is distributed. See how accuracy of meters is maintained. : Wm. Guyot, District Superintendent * This will be a very interesting trip and * one you should not miss. . See How Electricity is Dis _ , tributed to Your Home. _ June 15 to 20 ~ . HAIR.CUTTING â€" _ 2 Ofii-.u‘fip. m. After 6:30 by appointment ‘Hours : ‘ sEAUTY snoPPE 9 a. m. to 6 p. m. hob e PX f2c a MACDOWELL CoOUNTY rocaHoKNTAS f _: CHICAGO SOLYAY COKE ‘ BUILDING MATERIAL New State Bank Building Rboms 8 and 9 & Telephone Highland Park 1990 x h THE HIGHLAND PARK PRESS, HIGHLAND PARK, ILLINOIS , Young people say they can‘t get married owing ‘to high ~prices of Eeverything,‘ but if they would make a study of newspaper advertising in this paper they could reduce these costs a good deal. The teachers engaged are, Miss Anâ€" nie Cobb, Miss Cutler and Miss Gladys Russell, director of religions educaâ€" tion. : Mrs. Musser will be in Ch‘:‘lfi of the music and Helen Dostalek be the pianist. The school ‘is nonâ€" sectarian. + This school has been most successâ€" fully conducted ‘here for the past two years. A registration fee of $2.00 per child will be charged. The school will be open five mornings a week ftom nineâ€"thirty to elevenâ€"thirty. _ _ The Highwood Park Vacation Bible school ‘will open at the Highland Park Presbyterian church, June 22 and will continue for five weeks. ; Poap) ‘The professor, closing, referred to the immense use modern psychology has been to the manufacturer in in creasing output and to. the labor manâ€" ager in placing men and women workâ€" ers in positions where they do their best work and earn the most pay. « Registration Day June 22; Is Nonâ€"Sectarian; To Be Held â€" Five Weeks f By utilization of the psychological test, drivers who are applying for positions are now rejected before they are sent to the training school and thus greater goodâ€"will is created for the company by reason of the employâ€" ment of a higher type of cab operaâ€" tor. VACATION BIBLE ‘ Weeding Out Process | The professor spoke at some length on the weeding out of unstable taxiâ€" cab ‘drivers by the intelligente test m!&:d. Psychological analysis® has showit; he declared, that eighteen per cent »of \Uhtlgr Yellow Cab drivers were respo! e‘ for fortyâ€"eight per cent of the accidents. Dr. Shaw anâ€" alyzed the eighteen perâ€"centers and found they were men~gither ?‘f. low intelligence or: of â€" careless â€" habits. There followed rigid reforim. in the ranks of the Chicago company, with the following results: | | Labor Turnover: Cut Labor turnover also has been cut down because careless .drivers were discharged and better men put in their places. i/ .. Selling merchandise successfully year after year seldom resultsâ€"from â€" the use of ($ ‘and dried methods, but by an appeal to the emotions and =éeel- ings. Tnve{inz salesmen to bring in satisfactory results these days must sell to each individual, making a "sellâ€" ing talk" to ]\him based on the men‘s character, traits, and prejudices. The cld days of learning to sell goods by working in the wholesale house from door boy up to salesman may not be gcne hy they are rapidly disappearâ€" ing. All these reflections wer; made by Prof, A. J; Snow of Northwestern university in a talk on "The Applicaâ€" tion cf Psychology in Business." . po* ‘Old Methods Pass f _ "It. has been discovered th;lt it is ‘impossible to make a great deal of ; headway in the selling field by}he use | of a ¢cut and dried method or formula leverywhere_md for all time," said Dr. Snow. "We must regard each buyer as an individual and appeal to ihi‘ desires, wants, ideals,. emotions iemd feelings. Psychologists, in anâ€" | alysing sales, have disccverfl“that men do not sell merchandise because | of an appeal to the reason of thei | buyer ‘but, mfa:t of the time, because | of an appeal to his emotions and feelâ€" ings. They have discovered that in most transactions the appeal which actually sells the merchandise is not tnecessarily a logical one but it may be an insignificant point which does ithe trick. ‘ It may be an appeal to tradition, custom, prejudice, love for family, self admiration, jealousy, and such as that. The salesman who uses ‘sales talks‘ in his attempt to sell, beâ€" cause they are convincing to him, has profited little by modern psychology. § Individuals Approach "Psychologists interested in the sales situation point out the imporâ€" tance of approaching each Wui as an individual studying him before the l interview and during the interyiew in order that the.appeal which is made lby ‘the salesman should refl the beliefs and convictions of the buyer and of the salesman. | The accidents due to the instability of Yellow Cab drivers have been reâ€" duced apprecinbly month by month since January. â€" * ~*Finally, sales phychology ::l callâ€" ed attention to,the necessity of satisâ€" fying the customer, or actually méetâ€" ing his needs and demands, of perâ€" forming a service with the clo?ing of each sale." > ‘ SALESMANSHIP HAS â€" PSYCHOLOGICAL SIDE OLD METHOD INADEQUATE Seller Must Study Character RUG CLEANING & CURTAIN DRY CLEANING & DYEING â€"â€" ., BSTRETCHING J THE RELIABLE LAUNDRY _‘ PHONES 178â€"179 _)â€" and ‘Peculiarities of. His Prospect to Make Best SCHOOL TO OPEN Impression The project will cost ten million dol+â€" lars, and is the most important operaâ€" tion of its kind in ‘the history of Greece. Athens has no large river or lake within a (distance of 100 miles, so the Americans will create a lake, on the field of Marathon, by means of a dam several hundred feet in height. : This lake, during the brief wintry rainy season, must inpa?d sufficient water to supply Athens for the remainder of the year. 2 Agitation for a new Water supply ‘was brought aboqtb:Frgely through the medical reports of the Near East Relief, which informed the governâ€" ment that this was the only means of preventing‘ serious . epidemics #nd heavy loss of life among the Kalfâ€"Inilâ€" lion refugees doncentrated in the*disâ€" triet. ; 2t ol For ten years the 5cmrrt drawbiack of the Greek caplts(lujlu been lack of water. The situation has been enorâ€" mously aggravated. by the rapid growth of the city, qwing«to the reâ€" fugee influx of the past two._years. Athens is today a city of a million people; it had less than 140,000 only 25 years ago. f 3 The largest artificial, lake in the world will be constructed near Athens, to provide water supply for the city and its suburbs. The work will be done by an American firm and will require four years to tomplete. .. ~ Fred Schulle of Chicago was in ‘Highland Park yesterday and comâ€" plained to the police that he had been severely bitten Sunday by two Aireâ€" dale dogs belonging to W. L. Vance, Ridgewood drive, Sdbn? was visitâ€" ing friends in that of the city and claims that the dogs attacked him on the street.m displayed sevâ€" eral wounds on his chest, abdgmen and legs to substantiate his stateâ€" ments. The dogs have been locked in‘ the basement at the Vance home and are under obgervation. A number of vicious dogs running at large have been shot of! late by : the‘ police, inâ€" cluding one . which had bitten sevâ€" eral children. iwo 7 AMERICANS BUILDING * BIG LAKE IN GREECE "The growth of Camp Roosevelt cannot but be a source of encourageâ€" ment to its founders and to those who have given it support." "The influence which surround the boys during their attendance in camp are of that character which tends to the upholding of body and mind and makes of them better citizens, inâ€" spired with higher ideals and a greatâ€" er respect for that government under which they live. _ | as:" SEVERELY BITTEN Chicago Man Shows Several Bad Wounds as Resgultâ€"of Visit | Here Sunday "Camp Roosevéelt, in my judgment, is furnishing one of the most effecâ€" tive mediums for the education of the youth of Chicago and vicinity, and is deserving of the port.,of all our pedple. fof yp3 Camp Roosevelt, i’ummer camp for boys between the ages of 12 to 17 years, located at Fort Sheridan, has been commended bz Viceâ€"President Dawes. In a recent letter to August 8. Hubbard, chairman of the execuâ€" tive committee of the camp, he said: GEN. DAwWES PRAISES _ y CAMP ROOSEVELT It is interesting to note that much "red tape" must be unravelled nowâ€" adays in securing pcrm‘z:ion‘ for locaâ€" tion of any filling station in this city. Not only must the proprietor of. the station secure the written congent of threeâ€"quarters of the residents all around the block in .which the station is to be situated, but also consent of threeâ€"quarters ‘of those on the oppoâ€" gite sides of the streets and facing the station. .In the present instance these permissions were obtained withâ€" out difficulty, it is reported. 4 A handsome, ea'ml,ent and comâ€" modious filling station will be erectâ€" ed at the corner of Gréen Bay rcad and Homewood av:mxe. on the Joseph Leuer property, ch the: Pennsylâ€" vania Oil company has leased for the purpose for a period of ten years, with option of extension. ~The store building has been moved to another location on the same lot. The new filling station will be one of the finest hereabouts and as the loeation is an excellent one, it will undcubtedly enâ€" joy large patronage, _ | Vice Fresident Calls Training Fine Educational f 3 Medium â€" FILLING STATION j ON GREEN BAY RD. Pennsylvania Oil Co. to Build One on Leuer Property at Homewood Corner BY VICIOUS DOG "Vetter and Better all the time" CONTRACTING and wonmmimenahce Repair work neatly done Let us show you Samples ;:::fleu in your own Vetter Electric Co. 16â€"18 N. Sheridan Rd. â€" Tel. 2190 mldet Fixtures of Quality DR. IRVING C. SCHUR â€"~~~.~~< Daentist New Floors Windes & Marsh Tel. 410 J ; »SDMITH J U N K 2 2 2 2 Illinois Licensed Surveyors : . ~â€"â€"Municipal . Engineers +_Phones â€" .:‘ Highland Bark 650 Winnetka 222 P. E. DOWNING PHONE H. P. 58e LAID AND SURFACED FLOORS RESURâ€" FACED To LOOK LIKE PAGE SEVEN t» +4