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xA 14 #4 P i8 3 & } x some wom 4 XJNUL THEY BROADCEQT » "PERMANENT WAVES / . Man: Wen, I‘ll take it mounted, but I don‘t know what my wife will say. She‘s never seen me on a horse. Motorist (angrily): Don‘t stand there. Go fetch the village doctor, you fool! Village Idiot: Can‘t sir. You‘ve run over him. Canadian Magazine Teacher: Use the word ‘coral‘ in a sentence. ‘ Pupil: Me and Johnny had a coral and Johnny hit me. â€" s _ PAGE EIGHT Photographer: Mounted or otherâ€" tered the market place of the community and industry, but for service, ideas, goodâ€" will and other intangible factors which inâ€" fuence the activities and te the maâ€" terial welfare of the mf::odmu:l and the{ community as a whole, _ _ When the banker emerged from the oldâ€" time seclusion of his private office and enâ€" newspaper was a market place not merely for the products of agncnfmre,eommm: But finally the real estate merchantâ€"the realtor, as he is now calledâ€"awakened to the fact that all these unlabeled passersby were alike in one important respectâ€"they were newspaper readers. At first timidly and then more boldly he ventured into the market place of the community and took his stand. And immediately those who had homes to sell came into personal contact with those who were looking for homes to buy, Whether for purchase or renting, whether for a home or business, or uiltimately for larger operation, a new interest was aroused so that today newspapers devote substantial space to all phases of real estate, both in their news and editorial columns. . Tllervfor:!,:side from contributing maâ€"|as a merchandiser of service terially to development of what has|self accessible to the small come to be one of the important business|The attitude of the publi activities of every community, the newsâ€"|bank has undergone a simil: paper has likewise given tremendous imâ€"|old feeling that the bank w petus to one of the great stabilizing influâ€"|institution for the favore ences in American social lifeâ€"home ownâ€"|peared when advertising b ership. g_ublic a new understanding Similarly, in the field of banking and|Today, more than forty m in the promotion of individual thrift the|bank depositors alone testif advertising and news columns of the|this change in attitude tow American newspaper have worked amagic|but also to the amazi & transformation. Compare the atmosâ€"|thrift and savings idea. ihc phere of the average bank today with|turn, are producing farâ€"reacl that of a quarter of a cenmbefon mul’ts, flowing .."5;:, do in the banker had come to reali t thelstimulating industry. bunildi â€" NE A mMino To BE You A €COOD TANNIN! / â€" T THOUGCH I TOLD You NEVER To ~DRY YOUR DIRTY HANDF For example, if America has become a nation of homeâ€"owners, it is due in large measure to the persistence with which the desire for homeâ€" ownership has been stimulated through newspaper advertising. It was anly a few years ago that the real estate business moved slgwly along in a succession of individual transactions, until deslers awakeped to the possibility of making their offerings known simultaneously to mulâ€" titudes. A man with property to sell might rub elbows with several possible customers in the course of ten minutes‘ walk. jut without eccult powers, how was he to know that impulses toward ownership â€"were present in their minds? He could not buttonhole thein one after another, for busy modern life does not permit it. % peo* SELLING SERVICE AND IDEALS ® Â¥ @]S the market place of the community the adverâ€" E e ] tisinicolumns of the newspaper do save time for "W_â€"â€"Â¥f|] the shopper; they go lower prices to the buyer ; ? they ado insure larger income to the merchant. p.' c 4 Yet significant as these services are, they yield GWP) even greater values which, while ultimately soâ€" fii:l.in their outcome, are founded upon a firm economic sis. Abels Photographic Weekly NEWS and PROGRESS" No. in Mankattan Library of Popular Economics, republished in serial form through courtesy of Bank of the Manhattan Company, Nzw York. i ECONOMIC SIGNIFICANCE AND SERVICE OF THE AMERICAN NEWSPAPER AND NEWSPAPER ADVERTISINGâ€"From latest volume â€"American Speech. MR Waiter: â€" Did you ring for me, sir? Man at table: Ring for you? Good gracious ~no, man! I was tolling the bell for you$# I though you were He: He niece is rather good lookâ€" ing. dead. As a sporting proposition, we sugâ€" gest that Europe send us the channel in lieu of her war debts. Shoe and Leather Reporter Diner: I‘ll have some pork chops with fried potatoes and I‘ll have the pork ‘chops lean. ; Je Waiter: ~Yes, sir. Which way? ‘~ Blondes are said to be disap ing but we need not worry, t! be back again next year.> â€" ]as a merchandiser of service he made himâ€" |self accessible to the smallest depositor. [The attitude of the public toward the |bank has undergone a similar change. The Jold feeling that the bank was an exclusive |institution for the favored few disa peared when advertising brought to dlx: blic a new understanding of its service. g'uoday more than forty million savings bank Jcpooiton alone testify not only to this change in attitude toward the bank butdsowthenmnzix?growthofdlc thrift and savings idea. These savings, in turn, are producing farâ€"reaching economic mufu, flowing u:giey do in all directions, stimulating industry, building s homes and promoting the prosperity o commuâ€" nity and the country in ‘a thousand wats 5s walf in= & '{he public u&hty field offers still‘ anâ€" other striking example of how the newsâ€"| paper as the market place of the commuâ€"| nity has been utilized not only to sell| goods and service, but to promote popular| understanding and goodâ€"will, There are}; a little historical." "My little boy knows more about the radio than I do." ‘. ake A druggist_read this note the other day: "My baby has et his father‘s parish plaster.. Please send an anecâ€" dote quick by the enclosedâ€"girl, also send & bottle of O Dick alone, as I am She: Don‘t say knees is, say knees e. ; Leatherneck , if any industries, unless agriculture American Funcral Director Niagara Falls Review ainis Toronto Telegram Ap banking asi fields the news and advertising col have worked i magic transformation ade himâ€"|may be so classified, in which the nfm- epositor. gntc capital employed exceeds that of the rard the|five important utilities which supply elecâ€" nge. The|tricity, gas, water, street railway and teleâ€" xclusive| phone service to the local communities of r disapâ€"|the country. It has been estimated that |of such utilities. | But this is only half the story. As in the case of banks, and aside from the sale of products, there has come a complete transformation in the attitude of the pubâ€" lic utilities toward the public and in that of the public toward tgeum In many other ways does this inclusive market place minister to the needs and deâ€" sires of its users. One has onl&‘to glance at the columns which contain the announceâ€" ments of the theatres, the churcba“thc schools and eol.letfi, the steamship lines and railroads, or the classified want adverâ€" tisements to realize how various and vast are the services, ideas and ideals which are presented in them alone. (Next article, "Serving the Community.") newsparf"dvenilir;’ has shortened by oneâ€"half the process of selling the services and Wool Grower. Roomer: I do enjoy music, indeed, Mrs. Smith. (But the reason I sing when taking my bath is that the door don‘t lock.â€"American Sheep Breeder Landlady : You s¢éem to be musicâ€" alling inclined, Mr. Jones. So often I hear you singing when taking. your morning bath.. Ligs ell s ootef He: Do you think your father will object to my suit? e She: â€" I don‘t see why he should. He wears one almost as. mad. â€"American Sheep Breeder and Wool Alpine Climber (who. is ‘hanging| said the whale to Jonah,. _‘ . /. desperately to the cliff over which he} Average length of man‘s arm is 36 has fallen) to guide: "If you have a| inches. Average cireumferance of moment to spare, drop me & line." a woman‘s waist is “ inches. Ain‘t * Bystander | nature wise? n sorces nmrpemsenttonnmmetiaies, Some : cooks: leave. . Others don‘t Hanalass Punit: Whan T haanm,. . leave much, _/ _=<. Our Navy Hopeless Pupil: When I become ‘a musician, I will owe it all to you, professor. . Professor: No, I am sorry, but my fees are, payable in advance. If the moon had a baby, would the aky rocket? ... Abbey Student 81st," wrote the license man. . _ "So did the dog," endorsed the wise crack. i .. :. Qur ~Navy "Your THE HIGHLAND PARK PRESS, HIGHLAND PARK, ILLINOTIS Canadian Magazine | | ’5 | | practiced less than state‘s ‘rights.â€" sorry» ""‘l Ohio State Journal. : 4 Aew Clothes make ‘the man, day the tailors, and the absence. of them seems to make the woman. â€"| â€"â€" 7 $ Calgary Herald ers are hard to do. .. You can‘t keep a good man down. Nothing can be preached more and Some relatives are well to do. Othâ€" 29 South Second Street [ esd l ~â€"_ _ Rooms 8â€"9 New State Bank Bldg. L. 0 C A L â€"FOLEk S RIGID as a _ ; ___steel building % We cut the very latest bobs. Call and llle: your appointment fpr permanent wave â€" early mornings or evenings. q f THER SooAY ‘OH / TagiR.. IAijd "THhEIR . GLASSES J\ Know 56 SAY â€" |{ Service 1 ALL ARE / ~THE canoYy / i1ts l poute/ cLEaAwni ) Prace |[{Bom The 6000§ AnDp "â€"{you MEAN]Y FinE//\FoR ME!l\ prices _ ? + 3(9 ; ARE / m (4G ||PMK M tw\ || esonr// grwfig é t.%-‘sitg a ® D. L. MUSTRIC BEAUT You have heard folks say that about this drug store â€" th it is a shop they‘ve learned to like a lot. You‘ll learn to de;’e: upon us for comforting things. C1 0P ; F] ht LAEGELER PHAR +W yX res STEAM OIL PROCES: 1¢ Sale Soon Delivery Service.â€" Telephone 222 or ‘SPECIAL P PERMANENT WAVE Phone for Appointment: ‘After 6 Haircutting by Appointment Water Wavi Hair Dyting The steel used in the C Reccoik Hours: 8:30 a. m, to 6 p. m, For Ladies and Children Only os: hoi 1 16 Years‘ | a P T A o 40 in dne oR _Jg,;(t,* 8. St. Johns Ave. ; Highland Pa: Office Hours: Daily 9 a. m. to 5 N O sys A ect Wave gu t_om mfifil No comb Absoluté privacy in Phone: OFFICE 44 Phone Highland Park 1990 | T‘he SHOoP! Tov t Te To L ~ATT | 4 y 6 t 4. w0 14 Cad [ "omlg E' i +4 mi cb