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4k # PAGE SIX CHICAGO NOW HAS State street computes its shopping areas in actes, floor space of the six large department stores ‘and many smaller shops being estimated at 700 acres. Stores of every character line the avenue. Some cater to flnfimoct exclusive trade of the middle while other make their appeal to the geeker of bargains. Beforeâ€" the lights flooded the broad thoroughfare, the ‘seven blocks of elaborate window displays were of minor value after twilight. Now the stageâ€"like settings of the windows are expected to make their appeal to the thousands of transient guests. As a retail shopping. district, State street dates only from the seventies. Before that time, carriages of fashionable ladies drove up to Lake street stores * Pioneer Merchants Potter Palmer, pioneer merchant, is credited with the foresight ‘that converted State street into the shopâ€" ping thorou@hfare. He bought extenâ€" sive property on the new avenue of business. Later Marshall Field and Leviâ€"Leiter bought his drygoods busiâ€" ness. and Potter Palmer established the Palmer House, which still stands on this street, and is just finishing its elaborate new building. SEVEN BLOCKS STATE S8T. Reichstag are more pay, thereby proving that they really beâ€" lieve in the republ form of govâ€" ernment.â€"Philadelphia Bulletin, New System Makes This Section of Great Merchantile Loop Most Brilliantly IIâ€" luminated © State street‘s seven in the *Loop," called the most ted retail shopping district in the world, have been turned into a "White Way" by a pillar lighting system designed to make this "the lightest) mile ever known." President Coolidge touched the button which started ; the new street lights for the first time. Huge Aggregate Sales : Merchants of State street, who esâ€" timate their aggregate sales to be at least ©$1,500,000 a day, are finaneâ€" ing the new aid to the window shopâ€" per. Their annual business is figured at $450,000,000. More than $3,000 is spent every minute here, statisticians estimate. An army of 75,000 employâ€" ees serves shoppers, they say. Tall standards, reaching well up to the second story of the large retail establishments that line the street on both sides, send forth a soft and powerful glow over sidewalks and buildings. The lighting system, acâ€" eording to the company which installâ€" ed it, is the brightest ever set up. Similar systems are to be installed in the streets of Berlin, Buenos Aires and London. For example, only a few years ago, the references to interesting flpen'.menn by tbemtpm,mdwne’dumoceffln practical affaits unrchndm' lresearch in Egypt or Yucatan, Less @ decade later in almost any issue of any newsâ€" paper, could be found a regular radio secâ€" fionmnxh:mwmdnmber stations, and a good deal of addiâ€" t‘;'oqd news and general information. i issue weekly radio supplements. Sm itlactke mmpopers business to study and meet the news quirements of its readers, this strates the existence of a large interest t.lub‘-l’i::bject of radio on the part of the wfiesvif;fis;d:hhiawisniaw esting illustration of how the advertising e.:c‘hmcud fh:“odc ?: f k upon . attenâ€" tion of manufacturers first was attracted experiments, in sets that could be used by the layman, ticl sale This 1eo thim ow the mary their sale. This into the newsâ€" paper advertising columns, where T\ea@mmyhfmndbydandmwthpdnmnpolfim modgrnwudmpnfiwthmwiththwmdl generation ago when advertising as an arm of merchandising and an educational force was still a sprawling infant in swaddling clothes. The answers may also be found in those numerous departmental sections of But why mention a fact that is so obvious and commonplace? What Mitmdofi&é.pudymicfnxfiommdinfluem‘ofdn newspaper? What relation has it to such things as production and disâ€" ui_b_utioq,mhndtniqmdmpaadmfifiu? ERY successful newspaper editor possesses the faculty of being able to sense the existence of an interest on the part ofhis readers in any subject, and the degree of himocu?ia musun;dlnfiy by the manner and extent of his response to that interest through the news and editorial columns of his publication. "NEWS and PROGRESS" HOW ADVERTISING CREATES NEWS ECONOMIC SIGNIFICANCE AND SERVICE OF THE AMERICAN NEWSPAPER AND NEWSPAPER ADVERTISINGâ€"From latest volume in Manhettan Library of Popular Economics, wu&luhd in serial formthrough courtesy of Bank of the Manhattan Company, New Y ork. ‘ NATIONS COâ€"OPERATE v IN RELIEF MEASURES International Effort Is Shown In Official Report of Association The official report of the (recent meeting of the In Near East association in | gives a new view of the broad: in tional coâ€"operation â€" which in relief work for the refugee populations of the Levant. More than fifty countries coâ€"operated last year in the observâ€" ance of : International Golden Rule Sunday, and the proceeds of this ob servance were devoted to refugee reâ€" lief work through thirtyâ€"one different organizations. ‘Most Americans know about the American ormiutionl called â€" the Near East Relief, and the common supposition seems to be that it is quite exclusively an American affair, â€"that nobody but â€"Americans have shown any sympathy for the orphan remnant of poor Armenia. ‘ It is true that America contributes in money and workers more than any other nation. But the records of the Geneva meeting reveal that funds for this same charity have been coming in from 52 countries, a large proporâ€" tion of which haveâ€"Armenian aid orâ€" ganitations of their own. Practically all the European nations are so orâ€" During the same period, finance has finnmnielhrgc“grn.Afi'j Yunmitmmnnd:? Q.u‘o-} fi:dthebmdcuik nuhm\ ‘ tremendous success of the Lonmmnlaucntoinvmn:fia‘ O"JY:I:EG thl‘:. wlllrh:ave Mmd t possibilities of se stocks bonds ehemilliomimmdofmthm Nearly $6,500,000,000 of new capital stated the amazi of the new deâ€" vice and C‘Ptnre?i'tfi: imagination of the i“u.‘c' The response was overwhelming, mafldinim&mhm and in every community. The buyers became for knowledge of proâ€" grams and for lmam about the new instrument. Radio information, therefore, became genuine news and the result was seen in the radio eolum-ofd\onews-} ,_Another department which has ’ififiothcnen from the .dmtufi:a nmmistg:lofduuumohk;‘.d” is almost en development presâ€" a‘:“""fl,:n:ifiuhnmml ‘ eyes llmmtfleryflnh. . During the same ‘period, finance has newspapers began to print certain scientists in radio SHCES Aor Zhe LITTLE MISS * Aifrea 1 RUBYmc ORRING TOoN wOTEeL & #DOSwaATER â€"BEACH ig Z;?Zym',;?,' YEAFE Eoprfer â€"â€" ARCH THAT Ol.D‘?%HE FOOT FIRMLY Pupounaens chACEFOL usLKING GRACEFUL WALKING * JT THIS AVKWVARD AGB THEâ€" ARCHES START TO DEVELOP . 60 %.â€"62 J taSt waAsHINGTON © Bank of the Manhattan Co., N. Y Public interest i finds quick response zmbo,:h%grpicndudmfim All told, it is a new and wonderful cha; ta;rla.Ame;i;:ulife,mvhichnayE visualized by comparing newspapers yesterday and today, The.radio, the autoâ€" i the investment bond, are but examples among hundreds. News and adâ€" vertising columns alike are filled by those vbou_:eolum,tobny,tonfl,mdeuh p in turn reinforces the other, as the yolume of production and distribution broadens. In the whole process one essenâ€" tial has been consistently and conâ€" [nflmyvo!k to inform and l’o% gether scientist, inventor, reader, maker, seller, distributor and buyer. That agency is the newspaper. _ oo e mumred&omd:efixblic during the single year 1925. The United States has some twenty million mdm%ualhaldcn of stocks and bonds, and their foreign investâ€" ments alone, exclusive of government :debq.cmm;ud,inthumm,fimnp- proximately $12,000,000,000. : gures indicate a remarkable extension of gopn- lar interest in finance, to which the finanâ€" cial news and advertising columnsminister. (Next article, *Following the News.") One of the Amrm delegates to the Gmmofi% aid in an address on this subject: "To anybody willing to admit that the United States is not exactly the entire earth, there should be kene pleasure in realizing that this movement of help has grown into so great a joint partnership esâ€" tablished among the nations on behalf of the world‘s one dispossed and homeless : folk, the Armenians.. It magnifies and dignifies the cause to se it as a general international conâ€" cern, It magnifies mankind too when so many national families in the great world community are found ready to reach a hand of assistance out of their worst harried and: worst â€"broken neighbor. It is not often that for any cause it is possible to get a substanâ€" tial and continuing world concern as wide as that which has been evoked for Armenia." ganized. Canada and Australia are similarly interested. _ | > Perhaps the great number of jrailâ€" road wrecks lately are due to the scarcity of red petticoats to wave at the engineers.â€"Kansas City Star. There‘s an animal in New Zealand called the "hatteria‘" which has an eye in the back of its head.. If there‘s anything in evolution, the "hatteria" ought â€"to develop â€"into a peach of a pedestrian during the next two or three : million â€" years.â€"Ft. . Wayne Newsâ€"Sentinel. é . THE HIGHLAND PARK PRESS, HIGHLAND PARK, ILLINOIS eiprpnicne nenvecpci attenti No. The autograph signature of Thomâ€" as Lynch, Jr., a signer from South Carolina of the Declaration of Indeâ€" pendence, browught $1,100, the highest price paid, at the sale recently of the autograph collection formed â€"by Emanuel Hertb of New York, at the Anderson Galleries, Park avenue and Fiftyâ€"ninth street. f â€" The signature was purchased by the George D. Smith Book company, which also paid $675 for a collection of autographs of the presidents of the LYNCH‘S SIGNATURE BRINGS BIG PRICE Autograph of Signer of Declaraâ€" tion of Independence Is / â€" _ Auctioned ? Rooms 8â€"9 New State Bank Bldg. Marcelling Manicuring We cut the very latest bobs. Call and make your appointment for permanent wave â€" early mornings or evenings. BUY :‘LT 1N D. L. MUSTRIC “aBEAUTY SHOPPE : .:.A Obo" Yr Ladies and Children Onty â€" . . =_ __._ HLI Make your. trip to market faster and smoother! Giwy'ou'rcar‘achancetog?iwyouallflwpowerithas "ALON.G GOOD ‘WILL HI1GH Y «Y‘ «/ Thatis the basis on which Sinclair Opaline Motor Oil is made and sold. It isâ€"common senseâ€"and set down in this Sincl:fi«wof Lubrication :â€" ‘"For every machine, of every degree of wear, there is a 4 scientific Sinclair Oil to suit its speed and seal its power." This is importantâ€"it is thinking aboutâ€" worth talking over with your neighbor who sells Sinclair Oil. Tell him your mileage and he will be glad to show you how it is to apply the corâ€" rect grade of Sinclair eMotor Oil to your car. Let him give you a éoâ€"i-;f ;bm;;:Ws new helpâ€"booklet for If your car is new you should use a certain grade. If it has run 2,000 miles you ‘probably need a difâ€" ferent grade. At 12,000 miles still a different grade. Bccawedw{anlwmia?isddvm,dumm there is in the engineâ€"and it takes a heavierâ€"bodied oil to seal the power in d'le cylinders. ; Fast, smooth motor car operation depends to a great extent on the lubricating oil you have in your ctankcase. You must not only good oilâ€"but the correct grade of oil to fit the degree of wear in your engine. | io AHE earlier you get to market, the better ‘your profits. The smoother your car runs, the better your humor! $ : _ OPALINE &n OPALINE â€"@©0Ga Get Marcel Wave Expert Operators PERMANENT WAVE é KEEN STEAM OIL PROCESS Water Waving HANDY DRUMâ€"TH E Seals Power at every Degree of Wear Hours:â€"8:30 a. m. to 6 p. m. Phone for Appointment 8. L. Fuller paid $250 for a speciâ€" men of Washington‘s correspondence. A letter from Samuel Adams, signer of the Dechufi“;p from Massachusâ€" etts, went to T. W, West for $245, who also paid $210 for a letter written by John Witherspoon, a signer from New Jersey. | Another â€" Washington letter was bought by W. R. Benjamin for $170. A letter from John Adams, srcr from Massachusétts, went to ! the George D. Smith Book company for $17. Thomas F. ;ladlt-u paid $150 for: a Thomas m letter and $150 fgr a col representing gighty members fof the continental United States, m; George Washingâ€" ton to Woodrow Wilson. SINCLAIR Hair Bobbing Shampooing Nothing is more pitiful than. trying to gain recognition | with a campaign . contribution} ‘of around $50,000. â€" Columbia . (8. ?') State THURSDAY, NOVEMBER County Line Road :; Tel. Highland Park 899:Yâ€" MASON CONTRACTOR A S AV IN G w. oOTTEN 4, 1926 dif Fg th pl ne to up t AS st t li h 0