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_... Promotion day was observed Sunâ€" _â€" day, Oct. 16, in the Bethichem Evanâ€" . gelical church. ‘The following were _ The Higbland Park Press Kock, Adclaide McGuire, Kress Will~ man, Mary Jane Greensiade, Shirley Wing and Gladys Sheskie at her home on Saturday afterncon. * Robert Ptaterson is ill with tonsili~ _ To celebrate her eighth birthday anniversary, Betty Clavey entertained a# group of children including Dolores Mary Pfister and Mrs. George Wil« Hams of Highland Park, Mr. Richard Kress, who is attendâ€" ing the University of Iilinois at Champaign, spent the week end with his parents, Mr. and Mrs. B. H. Kress. Mrs. E. H. Willman had as her guests on Friday, Mrs. L. Hoffman of Lake Bluff, Mrs. C. Gartley and Mrs. A. Lange of North Chicago. ‘ Guests at the Ender hon chis week are Dr. and Mrs. L. A. Dondanville of Moline, 11. | _ On Wednesday afternoon, Mrs. Fred Clavey entertained eight ladies at five hundred at the home of her daughter, Samuel T. Hunter, a brother of Paul Hunter of Deerfield, died very suddenly at his home in Evanston on ‘Thursday. Funeral services were held However, these clubs are one of the principal means by which people can be interested in modern progressive movements. There are many people whose heads will ache if they are asked to read an article on these subjects. But a fluent speaker who tells a few good stories, can get some very good thoughts over to them in this sugar coated way. Thus our vatious clubs and organizations are one of the chief educational forces of Illinois, and the community Ahat expects to grow in intelligence and advantages needs to give good support to theseâ€"a@tbivities. ~= _ ~=*®ITrmRRiRg mc o. aue,, ‘The Progressive club of the Wilâ€" mot school, which was a very active mi:;tfion for many years, has been lot on Eugene avenue where he will build a home. Mr. Ray Clavey underwent an operâ€" ation last Tuesday for ahe'ldrl itis at the Highland Park hospital. |~~ _ From experience merchants have learned that newspaper adâ€" vertising has successfully eliminated the rush periods and spread the volume of business more evenly over the day, week, month and year. It has prevented congestion, simplified salesmanship and merchandising and increased business. There are a few phases of business which have always been known to all businessmen. Among these are the alternating busy and dull periods of the year, month, week and day. °A systematic, effective and economic plan of advertising had to be constructed upon a full knowledge of this business cycie. Business has ever come without coaxing before Christmas, at Easter time, and in the fall. Extensive advertising has been found to be the only remedy for the business depression epidemic between these three rush periods. People have a habit of confining their shopping to the last of the month, the last three days of the week and the later shopping hours of the day. K Foln _ The modern businessman holds a different conception of the purposes and uses of newspaper advertising. When business is not up to his satisfaction be brings it up through increased adâ€" vertising so that now the merchant, schooled in productive adverâ€" tising, knows no dull seasons nor diminished business. . _ ELIMINATE DULL SEASON Once an ingenious merchant discovered that the logical time to advertise was when business was slow and in the periodic dull seasons of the year. Ridiculous as it may seem, before that disâ€" covery the average businessman slowed down in his advertising when business slowed down. He generally ended up the dull seaâ€" sons with a quartoe&l,y sale, but as far as his newspaper advertising was concerned there was no advertising when there was no busiâ€" ness. If you attend a good school or college football game, you disâ€" cover that the cheering section is a very important section of the sport. The cheering is not left to spontaneous feeling and enâ€" thusiasm, but it has to be carefully organized. Certain students with a faculty for stirring up the crowd are appointed as cheer directors. They have a regular technique for carrying on this activity. They go through with certain motions and the cheers are careâ€" fully drilled into the rooters so they will know how to make a maximum of sound. All this enthusiasm is supposed to encourâ€" age the players on to do their utmost. _ _ o s _ Entered as Second Class matter March 1, 1911, at the office at Highland h-t.m:oh.-ummamal.'u% posk WMMNM&&“WM . Lake County, Illinois Which goes to show that it takes a lot of enthusiasm to win success for any kind of movement, whether it be an athletic team, or for the development of one‘s home town. The people who just stand on the side and criticise, are highly unpopular at a student game, and they are equally harmful to civic progress in any city. Clubs of both men and women are now planning their programs for the winter, booking speakers, and arranging entertainments. The American people are going to listen to many wise words, and they will also consume an awful lot of good food. The amount of applause given the wise words is apt to be dependent on the goodness of the food. NUMBER 35 s Frost, John Stryker, Anns| Grange we guests M oiimtnn Tout Irhmen. Jone! J Remeahs " * *** **_= * * Charles Pehr. Promoted to! _ Mmes. E. ‘Dong, Leslie Whitcomb, . THE CHEERING CROWDS Deerfield News CLUB PROGRAMS afternoon resulted in a tie, T to 7. There was an unusuaily large attendâ€" took some of the children from the Deerfield school. The football game between the West Town Clippers arid the Deerfleld Athâ€" letics in the Jewett grove on Sundayâ€" A group of women including Mmes. Ginter, Vineyard, Carter, Hastings and Clavey and one of the teachers, Miszs Annie Keough, took nearly thirty children from the Wilmot school to the delightful orchestra concert givâ€" en by the Little Symphony in the auâ€" ditorium â€" of the â€" Deerfleldâ€"Shields George Dasch, Friday afternoon. Mrs. Hugh Patterson and Mrs. W. Geary were among the women who Willmar, Mrs. Elmer Clavey and luncheon at the home of Mrs. E. J. Bingham in Irving Park. Tuesday. In the tiny store in the Zeiss block on Waukegan road aâ€"delicatessen and Ada, and Annie Willman, warder. _ * Mrs. Raymond Clavey, Mrs. Alex guests who attended. the cluded Mmes. Ruth Frase, B. Derby, Clara Vetter, Julia Gastfield, Annie Willman and Christine Knaak; Ruth land Park, Wednesday evening Those entering primary department from beginners departmentâ€" were givâ€" en diplomas for completing beginners course of study. Those entering the junior depattment were given diploâ€" mas for having completed the primary course. Rev. Johnson gave an interâ€" esting taik to the children after the Arthur Merner. â€" â€" â€" Deerfield members of the O. E. S. who attended "Friends Night" at Richard Merner, Kenneth Giss, Enâ€" Mr. and Mrs. Carl,Rommel and two THURSDAY, OCTOBER 27, 1927 under the direction of egotinm as self confidence. Purpose~ ful action, however, must be founded in each of the classes. class in reading and citizenship. Miss Techirgi is conducting the elementary class and the writing class. Mr. Van Dyke is in charge of the intermediâ€" ate class in reading, conversation, and spelling. Thirty men and women attended the school Tuesday evening. There will be room for a few more Evening m for foreigners startâ€" ed at Elm school last Tuesday evening at eight o‘clock. Classes in reading, conversation, spelling, writâ€" ing and citizenship, lasted one and Miss Kirkland is back again this year and is in charge of the advanced Mr. and Mrs. P. Pastoret of Duâ€" luth, Minn., who are staying at the LaSalle, Chicago, were guests of Mr. and Mrs. J. Rarrett on Sunday. Mrs. Steenbergen and son, Rev. James Steenbergen of Dayton, Ohio, are guests of Mr. and Mrs. S. P. Hutâ€" Start Evening Classes At Elm Place School their territory, they have decided to continue for another week. So far it has been fairly successful. Mrs. James Barrett and Mrs. Rayâ€" mond Clavey were the guests of Mrs. Richter of Highland Park at a lunchâ€" eon and bridge on Thursday. Mrs. E. P. Osterman was quite ill at her home last week. ‘ St. Louis, last week. They made the trip by motor. . > _ s daughter of Mr. and Mrs. Lloyd is attending Queenswood school in Hertâ€" fordshire. Included in a group of men who are making a house to house canvass for funds for the Deerfield Boy Scouts are, Rev. Piepenbrok, Clyde Bailey, Clarence and John Huhn, John Stryâ€" ker, Jesse Strong and Harry Olendorf. Mr. and Mrs: William P. Sullivan and daughter, Mary Elizabeth, Misses Florence and Beatrice Carolan were the guests of their sister, Mrs. Mollic Pfister Sunday. Mr. and Mrs. J. A. Lloyd of the Mr. and Mrs. J. A. Lloyd of the Old Rectory, Thorpe, Newark, Notâ€" tingshire, England (near Sherwood Forest) are the guests On Sunday evening, Oct. 23, Mr. George Pritchard died very suddenly following an acute heart attack at the home of his sister in Des Plaines. Ailthough Mr. Pritchard‘s home is in Oconomowoe, Wis., he has been in the plumbing business. in Highland Park for the past fifteen years and for the past three years from time to time had been employed by Mr. William Barrett of Deerficld. He had reached the age of 45 and was seemâ€" ingly enjoying good health up tuntil the time he was stricken. Funeral services were held Wednesday afterâ€" noon in Oconomowoc. A widow, one boy and one girl arid his father, who resides in California, survive him. Shirley, and Mrs. Henry Siljestrom and son, Jimmie, visited Mrs. Sall in Edward Bleimeh] was operated upon for appendicitis in the Highâ€" land Park hospital Tuesday morning. Mr. Gauntlet of Chicago has bought the Deer Lick farm, the home of the late James Howard Kehler. Ward J. Gauntlet and his bride are living in the west cottage which has been‘remodeled and reâ€"decorated. His father has enlarged and remodeled the center house for his own use. The east cottage was torn down. The large stucco house in the rear and to the east ‘of the central house will be conâ€" verted into a fine dwelling.‘ Mr. and Mrs. William Stryker of Chicago were the guests of Mr. Stryâ€" ker‘s brother, Fred Stryker, on Sunâ€" day. Mrs. Sorg (Mamie Vetter) is ill in a hospital in Kansas. day afternoon, Nov. 3, at 2 o‘clock. Mr. and Mrs. W. J. Hamilton deâ€" parted for Long Beach, Cal., where they will spend the winter. Miss Irene Rockenbach has just reâ€" turned from the southern part of the state where she conducted three counâ€" ty conferences on religious education in Cumberland, Coles and Lawrence ~ Mr. and Mrs. Jack Holt of Beelâ€" manor have a daughter, born in the Highland Park hospital, Saturday afâ€" ternoon. The Ladies‘ Aid society of St. Paul‘s Evangelical church will meet at the home of Mrs. Louis Soefker on Thursâ€" erty of Chicago, who has been ill for Guests at the Christ Willman home on Sunday included Mr. and Mrs. Irvâ€" ing Bowman and three children, Mrs. Esther Bowman Brown and son of Maywood. * Miss Luellia Wiliman of Chicago spent Sunday with her sister, Mrs. Louis Soefker. On Friday Mrs. F. Labahn was a guest of Mrs. John Krumm in Chiâ€" Mrs. Bruce Blaine.and daughter, WERE ALL EGOTISTS at ND PARK PRESS, HIGHLAND PARK, ILLINOI® of Mr. and The young to close all 13 South St. Johns Avenue $5â€"Saved for Youâ€"$5 11 South Second Street REMOVAL ANNOUNCEMENT Lincoln Market 519 Central Avenue MOTOR CAR ELECTRIC SERVICE Sanitary refrigeration is important at all times. Our nlrke;nthg equipment is the last word in modern health insurance. When you purchase meats from us, you know that your family will receive only the best. Phone Highland Park 3140 Phone in your order and call for it later. OUR BEST BACON, sliced, Ib ....................3 SHORT LEG OF FINEST SPRING LAMB, Ib ... . .3 OUR BEST SMOKED HAMS, half or whole, 1b .. . . FRESH DRESSED SPRING CHICKENS, 1b ... ...3 ANMFie oriase paneen _.J : : ;"* FRESH"MEATY SPARE RIBS, 1b .......}..0.>2.1 LEAN BOILING BEEF, tb . ............2.2.222 ... JUICY MILWAUKEE RED HOTS, tb ...... =.....3 LEAN BOILING BEEF, 1b ..................0...3 DELICIOUS BREAKFAST PORK SAUSAGE small links, 1b .....................2.2. 0. GROGAN‘S FAMOUS BONELESS BRISKET CORNED BEEF, tb ..................0. DELICIOUS FRESH HAMS FOR ROASTING, BEST SELECT OYSTERS, quart ....... â€"If Quality Counts, We Will Merit Your _ Patronageâ€" half or whole, Ib ... .. on any overcoat or suit in the place â€" the famous Hart Schaffner & Marx and Michael Sterns makes Bring this ad with you to our store on Saturday, October 29th, and we will give you a reduction of This is to notify our patrons that we are moving from 11 S. Second Street This will give us increased space and facilities for serving you. We will be located there October 31. Hours 8 a. m. to 7 p. m.: week days; 9 a. m. to 12 m. TO 515 LAUREL AVENUE S. FELLâ€" C. R. MeCLURE â€" L. A. WAHL Your Clothier . Highland Park, Iilinois Pohne Highland Park 266 75¢ 19%¢ 14¢