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xt Some time ago the pessimists preâ€" dicted that because of the radio, the increased use of the automobile and other attractions the newspaper was to lose its influences and to some extent its circulation. But the opâ€" posite has been true, and figures gathered by the Editor and Publisher indicate that the year 1927 will be a | record breaking year for newsparer circulation. Gains in circulation in various parts of the country will range from one to fifteen per cent. A number of reasons are given for this great increase, according to tae i‘ditor and Publisher, which says: ‘"Big news breaks lead among the opinions offered by experienced circuâ€" | lators but this was not held to be an exclusive cause. Some papers reported constructive crusades were responâ€" sible, others that the radio had adverâ€" tised news to the benefit of the newsâ€" papers, and still others that the orâ€" ganization of better distribution faâ€" cilities had enabled them to reach their increased quota of readers. One theorist saw the education of the foreignâ€"born as a contributing facâ€" tor in increased newspaper circulaâ€" tion." Newspapers Cited The newspapers in the big cities like New York and San Francisco are cited as examples to show how rewspaper reading is growing. But it will not do to take from this that the newspapers in the smaller cities and in the towns and villages are not getting their share of the increased cireulation. Go into any city or town and take a survey of the newspaper situation now as compared with fifâ€" teen years ago. The change is surâ€" prising. Formerly the editor often was barely able to hang on. Now newspapers everywhere are making money and the newspaper is regarded as one of the safest and finest fields <{ investment. A few years ago it was predicted that the weekly and semiâ€"weekly newspaner would pass out of existâ€" ence. But now these papers are getâ€" ting more prosperous every year, if they are properly managed. The reaâ€" son is that they have quit trying to act like metropolitan papers and are filling their real place in the world which is to provide the people of the local community with the news of the community, much of which canâ€" not be handled by the more metroâ€" politan papers. As a writer in the Editor and Publisher put it: Actudl tests of the situation durâ€" ing the past five years with distiiâ€" bution facilities greater than they. have ever been before, has proved that the country newspapcr serves & field of its own. No matter what quantity of small town local news is covered in the pages of the rearâ€" est large daily, there are always the seemingly trifling news items of local interest, which mean so much to the small town residents and which â€"Now Is the Best Time for Planting VEY SHOWS INCREASE Our nursery is located at Prairie avenue, Highwood. Come to the nursery and see our growing stock before you buy. We have fruit shrubs and trees, ornamental shrubs and trees, and the best evergreens for this climate. Stop in and look at them, or telephone and let us tell you about them.. and Influence of the Actual Tests it can be found only in their local newsâ€" paper are subscribers of the dailies, but the local paper still has its place." And the local newspaper will conâ€" tinue to hold this place so lonk as it furnishes the people with the local news and carries forward the comâ€" munity spirit. "BOOK WEEK" BEING OBSERVED AT LIBRARY dren‘s books of the past year. These the blessings that have been your lot. You should feel financially able to Tark toue o bapie meqrtintinns tares wy meve, they for un aive se we figures for the work. 994 Modern Plumbing and Heating Wetimates Chasrfally Given | Jabhing a Spectaiiy week the Public Library of Highland Park has placed in the lobby of the Library association and other authorâ€" atative sources, and represent only the outstanding titles of the past year. building an exhibit of the best chilâ€" books have been from lists compiled by the American This exhibit will be kept intact during this week so that teachers and parents may examine them with a view to gifts for the holidays or as a guide to a carefully selected chilâ€" dren‘s library. Shop H. P. 1404 Res. H. P. <80â€"1348 Book week is an educational moveâ€" ment which engages the attention of all who are seeking to encourage a love of books among boys and girls. It was originated in 1919 <by the American Library association, the Boy Scouts of America and associated publishers, and was first called Chilâ€" dren‘s Book week but later changed to Book week because so many high schools wished to take part with the elementary grades, By a recent decision of the Ohio Supreme court, legal instruments may be acknowledged over the teleâ€" phone and documents acknowledged in this way are valid. The decision was reached in the case of the Logan Oil and Gas company vs. M. K. Wells and Wilbur Keith of Cambridge, O. Keith had started drilling for gas on a farm which was owned by Wells, and the Logan Oil and Gas company MAY ACKNOWLEDGE PAPERS BY ‘PHONE claimed a lease. The defendants, however, held that the lease was inâ€" valid because of its recogmition by telephone. When the case was tried Each year Book week is observed more constructively. Entire commuâ€" nities now join in the book week proâ€" gram, the libraries, schools, bookâ€" stores, department stores, churches, woman‘s clubs, business men‘s clubs, parentâ€"teacher _ associations, . Boy Scouts, Girls Scouts, Camp Fire Girls, theaters and social agencies all taking some part in the city‘s observarce of the week. â€" The boy or girl who reads easily and happily has within his reach great realms of information and recreation which could never otherwise be his. "Many times the reading of a book has made the future of a man," said before Judge Turnbaugh, he found the lease to be valid and now the Suâ€" preme court has upheld Judge Turnâ€" baugh‘s decision. _ _ The aim of these organizations in sponsoring Book week is not merely to have an impressive demonstration for seven days but to make the week the dramatic. start of yearâ€"round community interest in and responsiâ€" bility for young people‘s reading. Emerson. If you have kept pace with the avâ€" age there is reason for your giving Moran Brothers HAS GOOD FORTUNE BEEN YOURS? Exhibit of Children‘s Best Books of Year HIGHWOOD 360 CENTRAL A 54% Annual Event; REAL ESTATE PRICES RULE More Expensive the Land the Higher the Buildings Is the Idea Set Forth wfiflm of this particular probâ€" lom that has over been made. . . el of land values in the central busiâ€" ness districts of our leading cities man be sustained only if the owners of sites in such localities are allowed to develop their holdings to their maximum economic intensity," says W. C. Clark, economist of 8. W. Straus & Co., in an elaborate report on the various private and public asâ€" pects of the soâ€"called skyscraper m lem prepared for the American e tute of Steel Construetion. consulting tractors and building managers was fications and estimating cost of conâ€" Detailed plans were drawn for the erection upon this site of eight difâ€" ferent buildings varying in height from 8 to 75 stories, each cccupying the full block within the limitations imposed by the present New York soning law. The coâ€"operation of a large number of leading architects, The findings are of farâ€"reaching imâ€" portance to all American cities beâ€" cause of their bearing on traffic probâ€" lems and all the other aspects of curâ€" rent skyscraper controversies. While the studies brought out the fact that on a chosen plot of ground in New York City, 75 stories was the most profitable height, it may be assumed that the same theories would apply to all American cities, modified, of course, according to conditions in the locality such as street widths, size of plot, land values and zoning law restrictions. Where land values are lower at present than:the typical site course, would be in accordance with the principles of sound investments. Cost Is Factor These studies also suggest that as property values increase in the fuâ€" ture in various American cities, it may _ be necessary for building heights on certain strategic sites to grow in order that the owner may secure the maximum return from their investments. When the studies were begun, 75 stories was the height arbitrarily selected by Mr. Clark and his collaborators as beyond the probâ€" able maximum of height to secure the greatest economic ‘efficiency for this specific site. Much to the surâ€" prise, however, the studies showed that 75 stories the curve of economic efficiency was still mounting upward, ing of * light and air and by :‘iâ€"m--l:md logical improvement of such a site as evidenced by the mmm( architect‘s sketch of the suggested 75 story structure. { future is towards this type of develâ€" 1 4 and inexpenâ€" responding appreciation of values in the outlying sections, for the decenâ€" tralized city will be found to be not only a less efficient but also a more expensive mechanism for cartying on commercial and certain (tho by no means all) types of industrial activâ€" ity. Experiment Detailed These were some of the conclusions derived from a recent exhaustive inâ€" vestigation involving the hypothetical development of a solid block in the vicinity of the Grand Central termâ€" inal, New York City. A full city block was chosen, partly because under the New York Zoning law the really tall building gets a fair chance only on & very large site and also boun-g: was believed that the trend of , "Sane regulation of building heights in the interest of public health is of course to be desired but any attempt to put into effect a flat level restricâ€" tion of 8 or 10 stories advocated by some zoning enthusiasts who profess to find the source of all human ills in the centralized city which is itself the natural product of powerful ecoâ€" nomic and social forces will result inâ€" evitably in a severe deflation of land values and a complete disorganization of the whole tax structure. Howâ€" ever, despite frequent claims to the contrary,â€" the deflation of land valâ€" ues is in the central bu%iness disâ€" average plot in the city as a whole still probably find its most economâ€" ical utilization in a structure of perâ€" haps 4 to 10 or 12 stories." ."In the case of certain plots of very large size and appropriate locaâ€" tion the most economical development may invlove rearing a structure skyâ€" ward to the height of 75 or more stories. For the normal plot of modâ€" erate size, even in the central busiâ€" ness section of New York, the prinâ€" ciple of diminishing returns usually sets an economic limit considerably and, had the survey continued, a height of 85 or 87 stories might have been found to be even more profitâ€" able than 75 stories. "The present tax structure and levâ€" the results of People attribute their misfortunes to some jinx, while the successes are elaimed to be due to their own brains ‘In spite of the danger of British propaganda, the American people still persist in using the English lanâ€" ‘They say there is less industrial unâ€" rest than usual, but anyway Cal Coolâ€" bâ€"war. Shantns Mc oamicast Te t wchis B is one is able to give the telephone numâ€" ber of the party desired. Time also can be saved in giving the call in the fmqh.'fldhfin,th“ of the city or town desired, second, the telephone number of the party deâ€" sired, or if that is not available, the mame and street address of the party, then, the name and telephone number of the party making the call. Of course, in making the call, if it is a personâ€"toâ€"person instead of a stationâ€" toâ€"station fl“'t“"w .‘th--uhomh’-hd mentiqned, so the particular perâ€" son can be obtained. . ELECTRIC ARC and ACETYLENE Cracked motor blocks welded without n-ovhinâ€"chsh In rear, 20 N. Second St. 32 N. First St. _ Tel. H. P. 1234 GREEN BAY AUTO STATION 500 N. Green Bay rd. ‘Tel. H. P. 233 HIGHLAND PARK AUTO BODY & FENDER WORKS Tel. H. P. 2146 4 Central Court Rear of telephone bidg. OPEN FOR BUSINESS A l.-l ;. Shop Tops, Bodies, Fenders, Glass for all modeis PROPER WAY TO PLACE LONG DISTANCE CALL BARBER and BEAUTY SHOP Wreeks ingâ€"wastage of net rentahle area for the various building utilities (particâ€" ularly the elevators, every added one of which wastes a considerable plot of otherwise rentable area on every foot) and .the mounting burden of Telephone H. P. 2774 the 75 story building rising 917 féet 10 inches from the subâ€"basement floor and ‘with a tall central tower repreâ€" senting in itself a large building of approximately ideal proportions. inâ€" Haak‘s Auto Supply Co. Phone M. P. 391 _____ _ 26 8. SECOND ST. Batteries Recharged, Rented and Repaired Preliminary analysis of the data obtained indicate that on a plot of this large 200x405 feet with land value BLACKBURN WELDING CO. AUTOMOTIVE ELECTRICIANS Repair or Rebuild Any Make of Rediator Takes Bumpe and Dents out of Your In placing a long distance telephone GARAGE and CAB SERVICE _ Automohiles Stored and Repatred LETTERING â€" MONOGRAMS High Grade Work 516â€"518 Laurel Avenue Highland Park Auto Radiator Shop Telephone Highland Park 542 Auto Body and Fenders Drive your car in and get estrmate JAMES COLLINS LARSON BROS. CADILLAC â€" LA SALLE OFFICIAL SERVICE MOTOR CAR SCTRIC SERVICE ‘TIRES Firestone TUBES Auto Painter Beauty Shop Phone H.P. 2881 13 Eim Place AVE. 12 Central & Second St. _ Tel. H.P.949} Consultation by appointment. Inforâ€" Paper Hauging â€" Interior Decoratind I w# 1 Furniture Painting and Decorating T02 Deerfleld Ave. Tel. H. P.2448â€"080 68B Central Ave. . ‘Tel. H. P.989â€"2028 W. B. FREBERG General Building 622 Railroad Ave. mfl. Phone H. P. 2768 C. V. NICHOLS, D.D.S. 819 Railroad Ave. Tel. H. P. 8198 Opposite C. & N. W. Depot, Highwood New Olander & Brown Bldg. ALEX. 8. BURGESS MASON â€" GENERAL CONTRACTOR ELECTRICAL CONTRACTORS RADIO AND ELECTRICAL DR. A. L. BERG, DENTIST Railroad Ave. APPLIANCES PAINTING AND DECORATING ERWIN F. ‘Telephone Highland Park 57"~ Lake Shore Creamery Contracting and repairing Attractive lize of fixtures PHONE HIGHLAND PARK 2222 "Vetter and Better All the Time" ELECTRIC SERVICE INTERIOR DECORATIONS Office Phone Highland Park 2750 . BUTTER AND Eogs Telephone Highland Park 1349 GENERAL CONTRACTOR HIGHLAND PARK ELECTRIC SHOP Mrs. Mezzini & Son GEORGE TUCKER EUTTER AND Roos FRANK MOWERS PAINTING â€" DECORATING PAPERHANGING 314 Railroad Ave., Highwood Phone Highwood 2151 Hours 9 to 12â€"1 to 5 Evenings by Appointment DANIEL A. FAY Artistic Funeral Designs 5$ South St. Johns Avenue Phone Highland Park 602 Phone Highland Park 1261 HIGHLAND PARK, ILL. DR. G. G. POSTELS SHERIDAN BUILDING Highland Park, IIL EVERYTHING. ELECTRICAL Radio Troubles â€" We‘l Fix ‘Em "Say It With Flowers" EXCAVATING 649 Vine Ave. ava. _ Tol. H. P. 1108 POULTRY i nentewexsan Announces the opening of a winter mation on request. When you are contemplating building or Remodeling, consultâ€" EVERGREENS TREES SHRUBS Highland Park, Il. ELASTERING CONTRACTORS PLUMBING and HEATING Phone 219â€"R or 219â€"J _ Deerfield, Il. Work called for and delivered 388 Central Ave. Phone 2412 Garments called for and delivered Tel. H. P. 496 $5 S. St. Johna Ave. â€"~* HIGHLAND PARK r% UPHOLSTRRING . 6 Joseph Krasny, Prop. Upholstering and Repairing; Slip ANY AND ALL KINDS W. B. Freberg 702 Deerfield Ave. Tel. H. P. 2028â€"939 CIMBALO|& BELMONTE SHOE SHOP 224 Railway Avenue, Highwood Men‘s Haif Soles & Heels $1.15 Women‘s Half Soles & Heels $1.35 SLIP COVERS . WINDOW sHADES 4 Mattrom Renoveting â€" Purniture Repatring . ~ _ . 41 Telephone Highland Park 578 * 864 Deerfleld Avenue C Any woed work repairt inside your home .& y B17 North Greéen Bay Road Peter H. K. Grimson PLASTERING CONTRACTORS Ornamental and Decerative Piustoring Telephone Highland Park 530 Telephone Highland Park 1482 ~â€"â€"P. VGOLINT CHARLOTTE D. WORTH W1ll eall for and deliver _ Sewing Machines adjusted and cleaned & PLUMBING & HEATING Novih Vitst S 1ok BCZ rr0e © . Tel. H. P. 1623 or State 4849 Office Telsphone Highland Purk 36 _ _ F.D. Clavey â€" Ravinia Nurseries f Upholstering Shop WIGHLAND PARK _ â€" â€" " BEVERACE CO. ENAMELING ‘and DECORATING Por a REAL UPHOLATERY Jou J. STONEWALL |~ > Order a sase of Highland Cluk OFFICE 363 BLGOM STREET H. P. STANLEY MISCELLANEOUS Tailoring and Repairing 17 North Second Street SHOE REPAIRING M. A. FRANTZ Phone H. P. 2482 E. NELSON SIGNS tory and Upholstering 4