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"It was frankly admitted, in tbe! most hopeful expert reviews of trade conditions, that existing capacity for fanufacture still so far exceeded consumers‘ actual requirements that, in the long run, the manufacturer‘s paigns" in order to keep plants at for his producingâ€"plant without forâ€" cing prices downward" he declares. ‘‘The Bethichem Steel pointed out the| trend by calculating that, whereasf exceptional economies in the com«t pany‘s production had reduced the cost | of making steel by $7.27 per ton Blnce‘ 1923, the average selling price in 1927 had been lower by $8.60. All prodm:ing! companies recognized that the probâ€" lem confronting them was to increlse} consumption through what was known as an ‘intensive policy of sales‘; but the question of the consumer‘s actual capacity remained undetermined. 1 Would Solve Problem "‘The consumer‘s willingness and power to buy in porportion to increase of production would solve the probâ€" lem. The large producing enterprises were endeavoring to insure his willâ€" ingness by the ‘sales campaign‘; also, in such products as automobiles, by attractive diversification of the prodâ€" uct so as to induce replacement purâ€" chases and by extension of deferredâ€" payment contracts. His power to buy they had endeavored to promote, not only through sales on the installment Discussing the financial outlook at the beginning of the second quarter of this year, Alexander Dana Noyes in his department in the May Scribner‘s points out the necessity of "sales camâ€" paigns" in order to keep lants at eapacity production, which at present far exceeds consumers‘ actual needs. SALES CAMPAIGNS _ _ TO SPUR DEMANDS TO KEEP UP CONSUMPTION One block west of tracks .. Half block north of Roger Williams Ave prices: Peremnials $2.50 a doz ; Annmals, 3 dor at §1; each ‘varicties. We guaranâ€" tee that these are as first class plants as ORRICO GARDENS 1409 PLEASANT AVENUE â€" RAVINIA Special Sale â€" right to the Magazine Says Present Proâ€" duction Exceeds Cosâ€" SEWING MACHINES SOLD AND REPAIRED ‘rom Six Dollars and up. A. H. MUHLKE SINGER AGENCYT Deerficld, IHL Tel. Deerflcld 215â€"J TO FLOWER LOVERS â€"FRANK SILJESTROM _ Food For Your Lawn and Garden FRESH HOT MANURE WELL ROTTED MANURE BLACK SOIL for hot beds 3 l 1 cjator 6 Bs m | §1 5. “Fr i *T H +iv{ '47 c 4 & &2 | i\\)u‘;}.“g" fl l.'".;‘iggx.\:.‘r.‘"‘ ) \ (pyGaeâ€"â€"â€"w WV W | _ e y ganernnnannrerms ! Sufficient material for a creditable Jbackfield but lack of linemen both in | weight and numbers is briefly the (ou!look for next fall in Northwestâ€" | ern university‘s football camp followâ€" |ing the close of spring practice. year‘s squad augmented by a like (‘ Eight or nine backs from last ; number of ball carriers from the ‘freshman ranks gives Coach Dick ‘Henley a nucleus around which to develop a wellâ€"rounded backfield. Vetâ€" ferans who will be available for duty |are Captain Walt Homer, Johnnie | Haas, Bill Calderwood, Bill Lewis, )and Harry Kent, halfbacks; Yatz | Levison, Bert Fox and Shorty Roâ€" {jan, quarterbacks, and John Achers |and Rus Berghorm, fullbacks. Phone Highland Park 65 steel, and in other industries the idea did not appear to met a condition in which consumers‘ purchases had to be stimulated to unprecedented magniâ€" tude in order to keep busy the conâ€" stantly enlarged manufacturingâ€"plant. Responsible captains of industry were themselves ready to recognize that, although they were confident of sucâ€" cess, the victory could not be won easily. In all discussions of the fuâ€" ture by business men, it was frankly recognized that the very fact of this intensive pursuit of markets by the largest and most powerful producing organizations made the problem of the smaller producer difficult." NORTHWESTERN LACKING IN FOOTBALL LINEMEN definitely away from that solution of the producer‘s problem, but higher when possible, through the inducement of lower prices. It was evident, howâ€" ever, that further reduction of prices was a policy adopted with greater reboctance than in other years. ‘ Still an Experiment Ts ‘The steel trade‘s example pointed Plenty of Material Showing for Freshman backs who will graduate to the varsity squad and who should see service either on the first or secâ€" Phone 2048 Experience NgS * PIANO TUNING 17 Years «oaman, Work Guaranteed, Estimates Free @ PROFESSION AL COAL and SOLVAY COKE HERMAN DENZEL, President 112 North First St. Back Field Is Early Building Material Building Material Highland Park Fuel Company ( IMp; 5 44 ARMOUR‘S FERTILIZERS for lawns H. F. PAHNKE § WE MAKE EVERYTHING in tin and sheet metal. We have faâ€" cilities for making a small can or 1 monster tank, a simple leader or an elaborate cornice or portico. If you are in doubt as to what is best adaptâ€" ed for your purpose in tin or sheet metal we shall be glad to assist you with our advice based on experierice and knowledge. These facts were disclosed in a lecâ€" ture given by Dr. Tassilo Adam, of Holland, in the Museum Instruction room of the Art Institute last Tuesâ€" day. Dr. Adam lived on the island of Java and Sumatra for over twenty~ five years and became well acquainted with the various tribes of natives, some of which, in Sumatra, were canâ€" nibals. | Two hundred years ago the women of Java were making the most beauâ€" tiful batiks that had ever been known. They were weaving their own cotton, making their, own dyes, designing their own patterns and working them out with such skill that it is a matâ€" ter of amazement to amazement to artists of today how these women, with such primitive methods, could obâ€" tain such beautiful results. A great favor was shown Dr. Adam by a cannibal chief when he was per-l mitted to see the skulls of the chid's‘ father, â€" mother, grandfather | and grandmother, which are held sacred by the natives, Cannibalism, ho'e'ver,‘ the prospective tourists may be inâ€" formed, is not now in style. Howâ€" ever, Dr. Adam says the introducâ€" tion of European civilization has cheapened the art of the Javeanese, for being able to buy the present cotâ€" ton cloth at a low price, they no longâ€" er weave the remarkable fabrics of one and two centuries ago. Idea of plumbers holding a convenâ€" tion to discuss means to make their business pay is like trying to gild Standard Oil stock.â€"Philadelphia Inâ€" quirer. * & Somt MERTWM, CECEGE ENC CB Hanley, brothers of Coach Hanley. ond teams are Bill Davis, John Mcâ€" e Anerny, Bill Heuser, Bert Reil, John Heinzeiman, Henry Bruder, Roy Lemâ€" ming, Edward Jens, Vernon Jonsen, "Agate" Martin, Griffen and Lee Dutch Artist After Tour of That Island Says Modern Art l JAVA WOMEN MADR BEsr |_ AUTOMOBILE SUPPLIES Henry G. Winter . 48 North First Street Highland Park, Illinois BATIK WORK LONG AGO Telephone 335 Demand for Stock State forest nurseries report a growing demand for planting stock. It has been demonstrated that hardâ€" wood timber crops grown on the farm can be marketed profitably: and also the byâ€"products from thinning and "weeding" a well managed farm woodâ€" lard can be utilized as fuel, fence pests and poles, and thus play a conâ€" widerable part in farm economics. Unquestionably, says the Forest â€"moreâ€"than: 50,000_garages, and 140, 000 curb and roadside Kils, according to information recently received by the Chicago Motor club. According to estimates, there were 9,700,000,000 gallons of gasoline disâ€" penséd through these various retail The clearing of land, however, was carried too far. More land was cleared than was ‘hecessary or desirâ€" able for agricultural purposes, and today thousands of acres of land are lying idle when they could be growâ€" ing valuable timber crops. With the supply of oak, walnut, poplar and other hardwoods greatly diminished and with these woods increasing in value, farmers are realizing that farm woodlands can be made profitable and are worthy of attention and care. Most of the large sawmills have disâ€" appeared from the hardwood region except inâ€"the southern river bottoms where the bulk of the remaining virâ€" gin stands are located. Numerous small sawmills and wood using facâ€" tories, however, get a substantial cut of hardwood products from farm holdâ€" ings. Some of the principal hardwood using ‘industries, including automoâ€" bile, implement, and flooring manuâ€" facturers are located in the region. outiets in the United States, consistâ€" outlets last year. 32 N. First St. Tel. H. P. 1234 The great hardwood forests of the Ohio Valley, Indiana, Illinois, Kenâ€" tucky and Tennessee, are the finest zome. A hundred years ago they were considered an obstacle in the path of progress and a hindrunce to the development of agricultare. Clearâ€" ing on a large scale began about the beginning of the 19th century, and for the next thirty or forty years the sound of the ax and towering columns of smoke were almost conâ€" tinuous. ‘ absorbing rainfall and checking rumâ€" off, plays an important part in reguâ€" lnting streamâ€"flow. Reforestation of denuded lands in the Central States mecording to a recent study made by the Forest Service, will not only help sic has taken the place thereof. MIDDLE WEST IN ACTION Where Huge Areas of Timber in Early Days Were Sacrificed Steps Now Being Taken To Replace This problem, involving the reforâ€" estation of idle and waste lands, the rehabilitation of depleted wosdiands, and the protection from fire of reâ€" maining timber stands, is being brought to the front this week in conâ€" nection with the nationâ€"wide obserâ€" vance of American Forest Week. Not so much complaint nowndays about the howling of cats on the back ELECTRIC ARC and ACETYLENE Cracked motor blocks welded without Where formerly landowners in the central states region sought to get rid of forests to make way for agriâ€" cultural development, they have now begun to consider ways of getting some of those trees back again, says the Forest Service, United States Department of Agriculture. will at the same time pay dividends in increased timber production GASOLINE STATIONS IN U. 8. NUMEROUS the bare soil by repeated fires has BLACKBURN WELDING CO. There are 317,000 retail gasoline LETTERING â€" MONOGRAMS High Grade Work 516â€"518 Laure! Avenue IN HARDWOOD REGION GARAGE and CAB SERVICE _ Astemebilus Btored and Repaired. Telephone Highland Park 542 JAMES COLLINS LARSON BROS. Auto Painter jazs muâ€" in ’ SHERIDAN BUILDING â€"â€"â€"â€"â€",. Highiand Park, IL. _ n NU eRy SR e e Philco Dismend Grid Batterics TEL H. P. 166 §15 LAUREL AVE AVCO ACCKSSCMIMA â€" SATEREIES Phone M. P. 391 3 8. SBCOND 87. Batteries Recharged, Reated snd Repaired Cement Work & Grading Contractor Coment Sidewalks, Cement Floors and everyâ€" thing in the Cement Line. Estimates furnished on Exeavating. All kinds of Grading. Haak‘s Auto Supply Co. 420 North First St Tel. H. P. BUTTER AND EGGS . PRESH DRESSED POULTRY TO ORDER 519 Oakwood ave. Tel. H. P. 1128 CABINET WORK & REFINISHING Central & Second St. _ Tel. H. P. 949 Box â€" 591 Call Deerfleld 269 AUTOMOTIVE ELECTRICIANS Repair or Rebuild Any Make of Radiator Takes Bumpe and Dents out of Your MOTOR CAR ELECTRIC SERVICE PAINTING AND DECORATING Paints, Wall Paper, Glass Window Shades, Auto Glass Office Phone Highland Park 2750 C. V. NICHOLS, D.DS. HIGHLAND AWNING CO. Highland Park Auto Radiator Shop HIGHLAND PARK ELECTRIC SHOP John Kelly, Prop. Telephone Highland Park 1482 Telephone Highland Park 1349 CEMENT CONTRACTOR Drive your car in and get estimate COVERS _ _ _ Carnival and Camping Tents 217 North Green Bay Road FRANK MOWERS PAINTING â€" DECORATING PAPERHANGING 649 Vine Ave. Phone Highland Park 1261 HIGHLAND PARK, ILL, GEORGE TUCKER DANIEL A. FAY HIGHLAND PARK BEVERAGE CO. Duffy‘s Furniture Bldg. ROBT. H. HENTHORN Pai-flufi and Decorating BUTTER AND EGGS Rediv Troubics â€" Wel Fix ‘Em 1e 313 18 8 First Street Manufacturers of Carbonated Beverages Orde: a case of Highland Club AWNINGS â€" TENTS BRAND BROS. 664 Deerfleld Avenue Authorized Radicia Denler P. UGOLINI CABINET WORK 638 Skokie Avenue OF FURNITURE Phone H. P. 2976 H. P. STANLEY DECORATORS BEVERAGES Spike AWNING §13 Eim Place When you are contemplating building or Remodeling, consultâ€" FURNITURE UPHOLSTERING AND REPAIRING A. Carkson, prop. Purniture Repairing and Upholtering Covers and Draperies WiR ealt for and deliver Bewing Machines adjusted and cleaned 240 WASHINGTON 87. PHONE rset Trees, Shrubs, for sale Reasonable Prices Res. Phone H. P. £255â€"R PATRICK F. CAWLEY & CO. PLASTERING CONTRACTORS Railroad Ave. and Cement Work, Sewer and Water Service Eatimates Furnished 25 Years Experience PLUMBING and HEATING Phone 219â€"R or 219â€"J Deerfield Telephone H. P. 993 GUST OSTRAND PLUMBING and HEATING Durant Oil Burners 217.Burchell Ave. Highwood, 11. Tailoring and Repairing: Garments called for and delivered Tel. H. P. 495 _ 35 8. St. Johns Ave. Landscape Gardener; General Bailding Contractor 622 Rlilro:d Ave. Highwood, III. 233 North Second Street . Highland Park, Contracting and repairing Attractive line of fixtures PHONE HIGHLAND PARK 2t2s ERWIN F. DREISKE ELECTRIC SERVICE "Vetter and Better All the Time" 388 CENTRAL AVENUER PHONE HIGHLAND PARK °~1 PLASTERING CONTRACTORS Ornamental and Dererstive Pinstering Telephone Highland Park 530 GENERAL CONTRACTOR Peter H. K. Grimson NICK BRANDONISIO Mrs. Mezzini & Son L PLUMBING & HEATING SLIP COVERS made to order Upholstering Shop FLORIST Artistic Funeral Designs 3 South St. Johns Avenue Phone Highland Park 602 OPFICE 143 BLUOM STREET "Say It With Flowers" T. E. PIERSON ALDEN â€"° E. NELSON EXCAVATING (Not Incorporated)