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Thursday, gNovember 20, 1930 HilliE never has' been a time in the last ten years T when a dollar would purchase as much value in merchan'dise and service as it does today. The long period of shortage caused by the. war emergeney has been overcome and prices are returning to normal. Today a dollar will buy fully $1.40 worth"of merchandise accordirg to post-war values. That.is, a niekle now will buy what it took seven cents to buy formerly. 1’he so- called depression at present is largely due to the fact that many people have put the wart before the horse: they have 'mistaken effect for cause. This is especially true of those with regular jobs and steady ireonles. They are as able to buy' now as they were when peak prices obtained; in fact, they can buy now to better. ad- vantage, because their income will go further, will buy more. But the trouble is/they have been iufkwcced by the widespread calamity howl of "hard times" and have curtailed their spending. They are buying lessJioW than when prices were higher. Much of the whole trou- HERE never has' In T when a dollar Wot, mercharfdise and a long period of shortage m. 51H m N \IOW To Relieve nemployment Dm i T 2t blc with business today is because this class of job hold- ers are not spending normally;und what is mostly need- ed is a resumption of normal buying by those who have regular incomes. It isn't necessary to buy a lot of un- necessary things. but if all those who have steady in- comes will buy wisely, cot timidly nor stintedly, the things they Usually buy in season. the things which no to maintain their rerrultu',sctsle of living, times will be better; job holders will be able to keep their positions and those without work will be aided in getting jobs. be- cause demar:d will be increased. Now is the time to buy that winter overcoat or suit that you need but have hes- itated to purchase; now is the time to buy the other things which you are accustomed to buy as winter ap- proaehes.' it is the timid hesitant buyer" who curtails regular scheduled expenditures who is helping to make conditions as they are. Buy now to stimulate business and relieve unemployment. Spend wisely and be willing to [my fair prices. Remember, a dollar today buys more. , are accustomed to buy as winter up- the timid hesitant ltu.ver' who curtail, ll expenditures who is helping to main 'Y are. Buy now to stimulate bunines: mloymcnt. Spend wiwa and lw willins K, Remember. a (lullar today buys more ij?,)tt)jiig Price s Cents