T - f NE . ty ty â€" Chicago Office: 1016â€"17â€"18 WILLOUGHBY TOWER Phone CELNLRAL 3380o _ OAK LEAVESâ€"â€" HIGHLAND PARK PRESS _ MAYWOOD HERALD _ LAKE FORESTER _ Spend! echoes the public . .. é‘n '“.flmm" 7770 070 Business has not been kind to you. Naturally you must get quigk returns from your money. That is necessary. And your vforts will not bear fruit in territories where conditions have smothered that "I will" spirit of the people. These people must follow. So it‘s important to pic_l: _g_ut_'the richest terriâ€" Yet all sit back and wait for the other > _ * > _ _ fellow to start the ball rolling. ‘g‘ Mr. National Advertiser, why don‘t $ & you start it? It‘s logically up to you. f § ~:> Business leaders agree that advertisâ€" * ‘ing â€"mustâ€"Jead â€"theâ€"way _to â€"betterâ€"times. _ Y oursâ€"is.theâ€"â€"W â€"4 power to p Now, let‘s look at it from North tory in the country where resistance is lowest. That‘s common sense. But where is this territory that will give you these things? . .. communities of lovely homes . . . of comfortably situated families. Each maintains its own civic enterorises . . . has its own shops and stores. The 221,000 people who live hzsre have felt the pinch less CHICAGO SUBURBAN QUALITY GROUP PEND! commands the government GLENCOE NEWS _ WILMETTE LIFE WINNETKA TALK: EVANSTON REVIEW and northwest of Chicago are a group of selfâ€" people to Reach This Rich Market Through the THE PRESS8 What then would result in these communities whith all the fact: prove have far greater buying power than Buffalo or Rochester? In these communities lies thefuoumcwd prosperity . . . for increased business Tor you . , . MT, INZUONAT ZAQverusSEr, â€" L.AE EREEEARERE advertising in these publications is the Aame. Come, set it off and watch it spread. Don‘t wait.: It is your duty to your government and that public which looks to you to lead the way! are looked upon as 1caders wnose iNCsSIRCS .. editorial and commercial . . . demand attention. In two eastern citiec recently . . . Buffalo and Rochester ... . intensive local advertising proved its worth. It jarred loose idle dollars. Its great success resounded over, the whole country, Many other cities followed their tead. E , ; buying quality merchandise and buy more if asked in the right way. Chicago is of noâ€"interest to them. It might as well be miles away. Serving these communities are eight dominant _ publications. _ These loni established "magazineâ€"newspapers" of than any other group in the country. Phone CENTRAL 3355 Dt + t , These Jonut _: vspapers" of T sality â€"â€"Group s .â€"â€"â€" _« both ~â€"â€"â€" h vetisinsines».â€"Ap us‘ Kr