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URSDAY, SEPTEMBER s, 1983 he conâ€" es and keting OF Chicago Office: 1016â€"17â€"18 Willoughby Tower ® EVANSTON REVIEW e WILMETTE LIFE ® GLENCOE NEWS ®@ WINNETKA TALK e OAK LEAVES | _ e MAYWOOD HERALD ® LAKE FORESTER °e HIGHLAND PARK PRESS iBE CHICAGO SUBURBAN QUALITY GROUP REACHESâ€" â€"~ THOSE WHO STILL INSIST ON QUALITY IN WHAT THEY BUY THERE ARE TWO PRENCIPAL GROUPS OF MERCHANTS PBN THHS COUNTRY MARSHALL FIELD & COMPANY Our whoule endeavor is to give you the best possible value at whatever price you wish to pay. wally lowering standards. ‘Fhe other is the quality group. Here the effort is to offer the best possible quality at each particâ€" ular price. To win the business of these merchants, manufacturers must produce better and better qualâ€" ity. The result of such competition is the very best merchandise to be had in each price classification. Without any "ifs, ands or buts," this Store has alâ€" ways belonged to the quality group. The first and larger is the price group. Its appeal is always on price. It tries to buy and sell things cheaper, cheaper, cheaper. . â€" To meet its demands manufacturers are continâ€" And, in these times of stress, our entire organizaâ€" ait mhdivatintimiys.. ... 4. Our story is no news to you, because you‘re one of many leading concerns who use our advertising space quite regularly. We address it to you for the reason that you‘ve help@i us write this advertisement, and because we realize that other advertisers who don‘t know us so well will read it over your shoulder. _ " d wob Tiz nbes So thanks for the inspiration, Marshall Field & Company. As long as certain stores and shops and manufacturers stand by the merchandising ideals you‘ve expressed, we‘ll thrive on advertising lineage. The reason is: we‘re a household. byword (or should we say "buyword"?) with 221,000 people who are still as insistent upon quality in what they buy as you are in what you sell. â€" For, after all, it takes quality customers to keep business going for concerns like yours, and we specialize in reaching effectively those quality customers. 29 Your advertisement speaks volumes for | [ groups of buyer.too; THE PRBS8 litle story, Marshall Field & Company. : Central 3355 â€"