The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

Beat the Rush to Beat the Heat! Make Air Conditioning Plans Now for homes _ offices _ businesses Soâ€"a word of warning. If you are considerâ€" ing any form of air conditioningâ€"an electric This year all signs indicate that air conditionâ€" ing is going to be more popular than ever before. More people are going to want itâ€"but unless they make plans #ow, there may be some unavoidable delays. > Every year it‘s the same familiar story! During winter and spring months people think about air conditioning, but very few o anything about it. They waitâ€"put it of â€"until the first heat wave. Then, they want actionâ€"right awayâ€"and this is not always possible. PUBLIC SERVICE COMPANY of Northern Illinois 521 CENTRAL AVENUE # TELEPHONE HIGHLAND PARK 2900 . . and electricity is cheap ! YR room coolerâ€"a night air cooling systemâ€"a compact store coolerâ€"or a complete system for your business, office, or homeâ€"don‘t wait. Beat the rush to beat the heatâ€"act wnow! Just what equipment you need can best be determined by an experienced air conditioning engineer. Our engineers, with a background of experience and constant study of new developâ€" ments in air conditioning, will be glad to conâ€" sult with you, study your individual problems, furnish practical cost estimatesâ€"and put you in touch with qualified air conditioning dealers. We invite any inquiries you may have. 4