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1957 OLDS FEATURE GREATEST CHANGES IN PAST 20 YEARS R. J. Overton Motor Sales is ^holding the biggest Announcement Celebration. in its history on Nov. - 9. The big news is the all-new 1957 Oldsmobile with hundreds of new features . . . the greatest number of changes in any new model in 'the past 20 years. The. public is invited to see these new changes and attend the Announcement Day ; festivities. Style-- and engineering-wise, -Oldsmobile for *57 has dozens of ^distinctively different new improvements. The new Rocket T-400 i Engine combines both power and economy with new torque (40b lb. --ft.) and new high-compression 'horsepower (277<h The secret of Oldsmobile's sensational new lowi level ride lies in the new Wide- Stance Chassis, new Pivot-Poise (Front Suspension with Counter- JDive and new L-Bow Propeller Shaft. And unique Accent Styling gprings a flair of extra color to the low, sleek lines and luxurious Tech- Style Interiors. There's a Sweeping flash of color on the rear fencers and a stunning color accent in / the smart interior appointments. During the Announcement period at Overton's extra sales help will be on hand to point out the many new features on the Golden Rocket 88, Super 88 and Starfire 98. Be sure to see these models as '^soon as possible and make an appointment for a thrilling demonstration ride in a stunning 1957 Oldsmobile. ItM V PONXIAC CUSTOM CATALINA SEDAN--Longer, lower Star Flight styling of the lux urious 19517 custom Catalina sedan combines with the powerful new V-8 engine and th more responsive Strato-Flight Hydra-Matic transmission to make the new car the most exciting ever offered by Pontiac. Body finish of Lucite lacquer in "dream car" colon and upholstery of fine iiand-buffed leather are featured on the Star Chief series. Th< sleek Catalina four-door hard-top model is also offered in the Super Chief and Chieftaii series in 1957. PONTIAC FOR 1957 FEATURES EXCITING "STARFLIGHT" DESIGN Pontiac introduces its 1957 models Friday with three sSries, the Star Chief on a. 124-inch wheelbase, the Super Chief and the Chieftain on 122-inch wheelbase, in 16 new body .styles, according to S. E. Knu<tgen, GM Vice President and General Manager of Pontiac Motor pivision. Featuring exciting Star Flight body styling with "starlite" or "accent" two-toning, luxurious interiors and spectacular performance, the new models will be on display at Pontiac dealerships November 9. "The 1957 Pontiacs are the most exciting new cars we have ever offered," Knudsen said. "From tho massive gleaming front to the smart, streamlined fins of the rear fenders, the 1957 Pontiacs are a triumph of modern design and safety engineering. The body de- One of Many New Oldsmobile Models • © > ed Chieftain series models offer a new height of luxury with interiors of "contemporary tweed" patterns of nylon faced cloth and vinyl. Sixty-six interior trim corhbinatiohs are offered in the 1957 line. Pontiac's completely new instrument panel for 1957 offers the ultimate in safety, convenience, and inodern styling. The lower section of the panel on Star Chief models features full-width chromed trim panels. The glove Compartment door and dual ash trays are housed in the lower panel. The instrument "cluster, with two circular dials and a luminescent "Safety Line" speedometer, are positioned at an easily readable level New finger-tip heater and defroster controls, radio controls and clock are located near the center of the instrument panel. The radio speaker is positioned below the center of the instrument panel for better New Oldsmobiles, Buicks, Pontiacs Go On Display Friday, November 9th, Cadillacs Will Be Shown November 19or 26 >- *'-J Among other new features related to the new engine are a new distributor, more powerful starting motor, new ignition control switch and a new, larger, coil spring clutch for use with the Synchromesh transmission. " Pontiac's Strato-Flight Hydra- Matic transmission, improved to match the increased torque of the new engines, features a new internal driving mechanism for unmatched smoothness, quietness and responsiveness. The transmission Oil cooler is located in the lower part of the radiator for maximum cooling efficiency. Pontiac's readability, spectacularly proven by the endurance records it set at the Bonneville Salt Flats, has been notably improved. Contributing to safer ride and handling are the new 14-inch wheels, modified . shock absorber valving, and new front and rear springs. .:\;J ; -rrryr New Cadillacs Due In Two Weeks SEP AN DE VILLE--The completely new styling of the 1957 Cadillac is readily apparent im this Sedan de Ville, the four-door hardtop introduced last year. The overall car is lower, the hood and rear deck are below the fender line and a restyled Cadillac Hail fin, somewhat remindful of the Eldorado fin, has been adapted. A new instrument panel, deep post steering column and wide selection of luxurious trims are featured in interior styling. All-New Cadillac Still <iKeeps Famous "Personality1 From bumper to bumper, from top to bottom, the 1957. Cadillac is completely new. Yet, in appearance it is unmistakably Cadillac. On announcing, the new Cadillac, Don E. Ahrens, General Manager of the Cadillac Motor Car Division and Vice President of General Motors, said, "the 1967 car represents the most complete model change in Cadillac history. "Our engineers and stylists literally created a pew car this year." Ahrens said, "but still they retained its Cadillac personality. The over-all silhouette h&s been lowered as much as three inches; the hood and rear deck are lower than . the fender profile; the traditional Cadillac tail fin is restyled and two additional four-door hardtops >^>akp their appearance in 1957." These dramatic changes are to be found on eight of the ten models. The two Eldorados, the Biarritz'and the Seville, are distinctively different, featuring a rear quarter panel and rear end styling that puts the "dream car" into reality as a limited production car. "An engineering development in the form of a revplutionary new frame has allowed us to achieve our new low silhouette," Ahrens explained. "With this frame the bodj^ is secured to outrigger mounting brackets rather than the side rails of former years. Not only does this permit lowering of the car but torsional rigidity is increased. Like the rest of the (car, the front 'end styling i£ all new. Unquestionably, the cellular, grille effect, gull-wing bumpers and bumper guards are reminiscent of recent Cadillac styling, but they have been redone to tie in with the low, sweeping design of the 1957 models. Behind this front end is a 300 horsepower engine, the most powerful and the highest performance engine ever offered by Cadillac as standard equipment. This V-type overhead valve engine has a 10 to 1 compression ratio, a four-inch bore and a displacement of 365 cubic inches. Eldorado owners can have this engine modified with twin fourbarrel carburetors and developing 325 hdrsepower. With this multitude of new physical features included, in the 1957 Cadillac, a complete redecorating job was called for. And it happen- -ed. New fabrics, trims, leathers, floor coverings, and headliners are combined into the finest of interiors. sign is new. The styling creates a much longer and fleeter appearance." The wide, low front end of the 195"f Pontiac is high-lighted and protected by heavy wrap-around bumpers with integrated bombtype bumper guards. Large oval parking lamps are set into the 'ower part of the bumpers. A semicircular chrome grille arid a full width air scoop direct air flow to he car radiator. Hooded head lamps surmounted by sleek front-fender ornaments lire prominent in the front-end styling. Greater vision is achieved by lowering the hood 1.6 inchfs and increasing the windshield area 75.4 inches in the Catalinas, convertibles and custom station wagons and by 69 square inches in sedans and other station wagons. The flair of the rear fender fin houses an integrated tail and backup lam]) and a safety reflector. The rear projection of the oval tail lamp is protected by a projection in the rear bumper whVch also serves as an exhaust port on cars equipped with dual exhausts. A missile outline trim of Stainless steei sweeps the entire length of the car on each side. The Star Flight styling of the 1957 Pontiac is further accentuated by a windsplit molding in the rear fender. On the Star Chief models this torpedo- shaped windsplit is sheathed in stainless steel. The same material, brushed to a satin finish, is used on the vaned wheel discs. A full range of excitingly modern colors is available on the 16 body styles. ' » The eye catching appeal of the 1957 Pontiac is not limited to exterior styling for the newc^irs offer the most luxurious- color-keyed interiors in Pontiac history. Star Chief series models are upholstered in the finest hand-buffed leather in "dream car" colors of Silver Beige, Kenya Ivory, Cordova Red, Limefire Green, Seacrest Green and Fontaine Blue. These top grain leathers ca% also be' had in combination with "encore" patterned nylon fabrics. Super Chief series models feature upholstery of colorful combination in "horizons" patterned nylon faced fabric and grained vinyl coated fabrics. Rich-piled carpeting is standard equipment for the Star Chief and Super Chief series, except in convertibles and station wagons. The economy p.ric- •Mi PONTIAC CHIEFTAIN FOUR-DOOR SEDAN---The 1957 Chieftain four-door sedan is a favorite of owners who want the convenience of four doors in an economy priced car. Tastefully upholstered in bright combinations of nylon and durable vinyl fabrics, the big, roomy car makes an ideal family car. Star Flight styling of the exterior is available in 68 color combinations. A new standard of performance results from its big new V-8 engine and responsive transmission. Pontiac offers the four-door sedan in the Star Chief series and the Super Chief series. A Letter To The Motoring Public: We have just completed a banner year with the sale of over 500 new motor vehicles. As of Nov. 3 we were completely sold out of aU new 1956 cars and demonstrators. We are starting our 48th year at the same location. The first venture being a horse livery stable. We have naturally made many insprovements throughout the years. The most recent being a new warehouse in 1948, a complete new garage to house Cadillac and Pontiac in 1949 and new service facilities for the Buick, Olds unit in 1955. We have factory trained mechanics and have installed the finest of service equipment. Our showrooms, offices and waiting rooms are airconditioned. There is ample parking space for all our customers. We believe you will find no finer facilities anywhere. Because of our volume we can deliver you a new car or service your present one at most reasonable prices.-. We invite' you to check our prices or our deaL We now look forward to 1957 and after we saw and rode in the new Buicks, Cadillacs, Oldsmobiles and Pontiacs our entire staff has never been more enthusiastic. These are truly General Motocs finest cars. We urge you to see, drive and»get our deal before you buy any car. Your past patronage is greatfy appreciated and you have our assurance that we will do our utmostto warrant your continued patron*: age. .'#? Sincerely yours, Richard J. Overton Paul R. Overton sound reproduction and. distribution. Another influence of "dream car" styling is the 1957 Pontiacs is the deep swallow-tail steering Wheel, which adds the final touch of modern, safety design to the passenger compartment. American car buyers, who over tfie past few years have grown increasingly interested in "what's under the hood" of their new cars, Will find that Pontiac engineers have developed the 1957 car to a new level of efficiency and smooth, durable performance. !The Strato-Streak V-8 efigine, with displacement increased to 347.04 cubic inches, has higher horsepower, 10:1 compression ratio, larger manifolding, completly machined and contoured combustion chambers, larger, more efficient valves and newly designed carburetors. The 1957 line will offer engines with horsepowers of 252 and 270, and an additional extra horsepower engine especially designed for law enforcement cars. Pontiac offers a "first" in highcompression engines with its intake valve stems vented to atmospheric pressure to prevent oil being drawn into the "combustion chamber under high vacuum operating conditions. The increased piston stroke, of 3 and 9/16 inches, gives quicker acceleration and mbre instantaneous power on demand. New steel band, thermal controlled pistons are standard. New Century Hardtop for 1957 OVERTON MOTOR SALES MOBILE • PONTIAC 48® Front Street |pp@n'«' S.tr@@t MelHtefflry, ll|. PHONES: - 6 - 17 sislsf " 1111111 The racy lines of Buick's dream car styling for 1957 lend themselves to the grace a*d beauty of the new Century. Long recogniied as one of the outstanding performers on (She highway, the nimble Century has been given new agility in the form of a 300-horsepower V-8 engine with 10-to-l compression ratio. Bigger panoramic windshields, three-piece rear windows, new frM|t and ;rc$r design and completely new chassis are featured on the new. shoulder-high Century. More Beautiful, More Powerful Buicks Will Again Set The Pace In 1957 Hardtop station wagons . . . new body.and frame . . . larger engine . 300 horsepower . . . ball-joint suspension ... up to 3.4 inches lower . . . larger windshields . . . three-piece window . . . center-fill gas tank . . . redesigned instrument panel . . . "Safety Minder" on speedometer. Hardtop station wagons, larger and more powerful engines and a new body and frame are highlights of the 1957 Buick which General Manager Edward T. Ragsdale says has "more styling and engineering improvements than any Buick in history." Dealers will display the new models Friday (Nov. 9). The new wagons are called Caballeros a/id are offered in the Special and Century series. They are four-door models and the only midcar pillar is a sloping column which fades out of the roof molding to meet the body at the rear door handle. Buick's 17 models include only two standard sedans, both in the lowest-priced series. The Special also offer? --a standard station wagon, and there are two-door and four-door hardtops and a- convertible in each line--Special, Century, Super and. Roadmaster. On Roadmaster hardtops, additional trim molding on the rear windows and the roof is optional. A new frame has enabled Buick to lower its cars up to 3.4 inches. Side rails were spread and the body nestles between them. Balljoint suspension is used for the first time, and brake dip has beep reduced by means of an "antidive" device. Grilles have been restyled, bumpers are more massive and all models have larger windshields and new side molding treatment. Rear pillars of Roadmasters and Supers are wider and slope forward. Hoodlines were lowered and fender lines were raised. Specials and Centurys feature three-piece back windows on which twin chrome moldings extend from the trunk over the roof to the windshield. • This item is optional at no extra cost on the Roadmaster. All four series have 364-cubicinch engines. Horsepower in the three top lines is 300 and compression ratio is 10 to 1. Special horsepower is 250 and compression is 9.5 to 1. The Special developed 220 horsepower last year, while the other lines were rated at 255. Displacement has been advanced from 322 cubic inches in 1956. Buick said this was done in part by lengthening the stroke from 3.2 to 3.4 inches and increasing the bore from four to 4.125 inches. Automatic transmission is standard on Roadmaster, Super anfl~ Century models, and power steering is standard on Roadmasteis and Supers. The gasoline filler cap on a|l> models is located in the center <jjf the car and is reached through an opening in the top of the rear bumper. Buick has developed 11 new colors in shades of green, blue, rejjjj, white and gi;ay. Fifteen exteriqar colors are offered, and all are available in solid or two-tone combinations. Interiors are of cordaveen and nylon, and a broadcloth and nylon combination is offered in the Roadmaster. This series features deep-pile carpeting with foam* rubber backing. The redesigned instrument panel has twih horizontal rolls at top and bottom. The upper panel may be removed for easier service. Both rolls are padded on Roadmaster models, and a padded upper roll is standard on Centurys and Supers. The glove compartment has been enlarged to a width of 18 inches, and the radio speaker grille nojpr is located in the top center of the panel. For the first time, the Dynaflow quadrant has been placed on the instrument panel. A novel option is a "Safety Minder" which is attached to tljf speedometer. It may be set at any desired speed, and it buzzes vvhepi that speed is reacjied. The buzzing continues until speed is reduced. Be Sure To Take A Thrilling Demonstration Ride (ADVERTISEMENT). .(ADVERTISEMENT) (ADVERTISEMENT) .(ADVERTISEMENT). (ADVERTISEMENT). (ADVERTISEMENT) (ADVERTISEMENT)