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Thursday, August 18. 1966 THE McHENRY PLAINDEALER Section One"-- Pago Sever a HEAD START CONCLUDES Sf ASOK •» 'I • ' WrV U! «»"jr ifuSCHl M c Henry Hospital A so nwas born to Mr. and AfrS. Donald Grant of Ingleside on Aug. 8. Mr. and Mrs. Earl Freiburgei4 of McHenry are the parents of a daughter, born Aug. 8. A daughter was born Aug. 9 to Mr. and Mrs. George Minter of "McHenry. ^ Mr. and Mrs. Jerome Anthofer of McHenry welcomed a son on Aug. 9. Mr. and Mrs. Robert Schino of Round Lake announce the birth of a daughter Aug. 10. A daughter was born Aug. 10 to Mr. and Mrs. David Freund of McHenry. Mr. and Mrs. Gail Bronson of Carpentersville welcomed a girl on Aug. 13. Twin sons were bom Aug. 13 to Mr. and Mrs. Arthur Herriman of Wonder Lake, to Mr. and Mrs. Thomas Con- Memorial Hospital nor of McHenry. A daughter was >torn Aug. 9 On Aug. 14, a girl was liorn to Mr. and Mrs. Richard Petkewick of Wonder Lake. Harvard Hospital Mr. and Mrs. Richard Fitzel of Wonder Lake welcomed a son on Aug. 10. Other Births Mr. and Mrs. Raymond Martin of McHenry are the parents fo a girl, born at Sherman hospital Elgin. Mr. and Mrs. Frank Gende Sh©p in McHenry welcomed a son at Sherman hospital this past week. Shakespeare Had Words For Mouth Of Mouth Advertising "Word-of-mouth advertising" is one of those catchy phrases which has neither moaning nor substance. By definition, advertising cannot be by word-of-mouth. In practice, the retailer who entrusts the future of his business to word-of-mouth is inviting disaster; nothing can be more inefficient, unpredictable, or treacherous than information spread from person to person. In effect, the retailer who depends on word-of-mouth advertising is conducting business by rumor and gossip. In conversation, the bad usually supplants the good. Complaints are more interesting than compliments. Or, as Shakespeare put it: 'The evil that men do lives after them, but the good is often interred in their bones." Perhaps even worse than false and injurious information, is danger of no information at all being spread. Pity the politician who depends on word-of-mouth to get him elected! Pity the charity effort. which depends upon word-ofmouth! Advertising, especially that positively and completely recorded on the large newspaper page, has a meaning poles apart from word-of-mouth. It eliminates the chance and capriciousness of human memory. It eliminates the possibility of malicious rumor ruining a business. Advertising updates information with speed and spread in one day which could not be equalled by word-of-mouth in a year. Good newspaper advertising records for study and consideration a myriad of details which the best mind could not retain. The vvord-ofmouth advocates should try to recall just what they have learned about^new products through conversation. x- -- The word-of-mouth advertiser, at best, is walking a narrow and dangerous path which often leads straight to bankruptcy. There was a lively time at the white house kindergarten on Waukegan street last Friday morning where Head Start classes concluded the first, summer session held locally with a party for the children. PICNIC SERVES AS FAREWELL FOR AREA CHAIRMAN A ten-year record remained intact when it poured rain the day of the Girl Scout Day camp leaders' picnic. Mrs. Clare Engh rescued the ladies from their soggy fate by inviting them into her home. This year's picnic was a farewell get-together for Mrs. Jean Weyland, who is giving up her duties as neighborhood chairman after a six-year term. Twenty-five leaders came to wish Mrs. Weyland luck in her new job as district chairman. Mrs. Avis Gans, fund drive chairman informed the group in a .<hort business meeting that permission had been obtained from the City Council for a tag day to be held Aug. 26 and 27. This is the first time the Girl Scout organization has been allowed by national policy to use any fund raising method other than the door-to-door campaign. August 19 Lakeland Park Boys Baseball League Versus Wonder L a k e -- D o n k e y B a s e b a l l Game -- 8 p.m. -- V.F.W. Softball Field -- Sponsored by Lakeland Park Boys Baseball League August 21 Annual Old Fashion Picnic -- Skirls at Noon Picnic AJVM. River Beach - Food, Games Prizes -- Sponsored by Holiday Hills Property Owners Association. • August 24 O.E.S. Card Party -- Acaci i Hall, Court Street, McHenry-- 1 p.m. Dessert Luncheon. Kept ember 'i\ Luncheon is served -- Zion Church Social Hall -- Sponsored by Ladies Aid of Zion Lutheran Church--Noon. ;;r.d 1():'!0 a.m. I'!';- -.j, ) ir.iiare listed in ;i SUGGESTED SCHOOL BUILDING PLANS TO BE DISCUSSED McHenry Hospital Patients in McHenry hospital this past week were Christine Oberhuber, Jean Raven, Andrew Laird, Josephine Bartel, Duane Andreas, Lyle Turner, Clyde Dickson, K. Szamlewski, Edward Loebig, George Tonyan, j Forsberg of Wonder Lake, re- Louis Domrese, Robert Minor, cently employed in the admin- Josef Ramer Walter Aever- istrator's office, was desig- Representatives of the architectural firm drawing up plans for the new school will be in McHenry some day next week to discuss with department heads the suggested changes in design made last week. Working plans will be the next step toward progress in the new structure. At Tuesday evening's meeting of School District 156, a contract was approved for Karen Pottsmith to teach home economics in the high school. The employment of Geraldine Fidler in the principal's office was approved. Lillian PHYSICAL EXAMS ANNOUNCED FOR LOCAL STUDENTS All boys j)arti( ipatyig in the intersi holistic j-.ih'etic program .'or the 19(5') - 07 season at the MtITonry C< iranvn'ty 1: i i* h :'ch( ol are to ro;;< rt to the gym on Friday, Au>r. 1 \ between the hours of H a.m. fr:r a coPipli-;^ nation Charges scpemte <• jju.^e. Any b(>y n^t iv!>>>r<ir\- r-n Frid: iy vi!l no! be ;:llu\vi-d to participate ii! the ,a'hl'M:c mi until a complete physical examination r'5nort h received rr m his family physician. Freshmen h i h °chool nii'sl have a physical examinatiun on <.|- Injure ilielr ; 'iti-a.nce Kepi. (i. Parents of students offering kindergarten or firxl grade nre airain remind' d about the phvsical examination reports needed by Aug. ;j(). Fifth grade phvs:cal examinations will he conducted ".n September 12 for the tiu'oM" school students and on Sept. l.'J for the parorhh! sc hool. Local physicians, sc h o o 1 nurses and memb'Ts of the P.T.A. will assist on Friday, Aug. 19, and also for the fifth grade examinations. ANOTHER DAY Is there anyone who remembers this old time picture, taken many years ago before McHenry boasted paved streets. The store is the jewelry establishment of J. D. Smith and was located on Elm street. Note the high cupolo. containing clock, and the second clock hanging above the "Tempus Fugit" sign. The photo was among a collection of the late Chester Goodman. FEDERAL EMPLOYEE NUMBER CONTINUES STUDY INCREAS! man, Charles Pounders, Laurayne Conway, Emil Weber, Michall Fischer, Jean Okpisz, Rosalyn Volpendesta, Rebecca Schaller, Peter Hamil, Michael Dojutrek, Herbert W. Rowe, Sr., Linda L. Filip William J. Verstege, Pauline Ramsey, Monnie Justen, Henry Getner, Wright H. Creech, Jr., Arthur Stuhlfeier, Mary Tomasello, David E. Pierce and Timothy J. Stiller of McHenry. Also Richard Maddox, Nancy. J. Amrose, Wilfred Cunningham and Amy Benson of Cary; Jerry Loukota, Jeffrey Coss and Lawrence H. Neidecker of Crystal Lake; Dean B. Sutton Einated as authorized agent for the Illinois Municipal Retirement fund. Supt. Carl Bergstrom announced receipt of the second distribution of 1965 taxes in the amount of $241,260. Shop in McHenry Figures at the end of April indicated that there is one federal government employee for every sixty-seven Americans. Federal civilian employment at the end of April was estimated at 2,^44.244, an iru roase of .13,464 in that month alone. This total does, not include 128,160 foreigners working overseas for the United States. However, this number may grow, according to a more recent report by the U.S. Civil Service Commission. It estimates that federal employment will further increase by 100,- 000 by 1969. Another point of particular interest in, this report, was that between June. 1962 and June, 1964, employment in the lower four, or clerical grades (also the lesser paid,) dcelined by 38,000 -- while employment, in the higher grade professional levels increased by 51.000. Federal, slate and local government civilian workers totaled 10.7 million in March, exceeding the number of U.S. workers in the finance, insurance and real estate businesses, or even the number of workers in the retail trade. Only one Bureau of Labor Statistics industry category: durable goods workers (in lumber, furniture, machinery, electrical equipment, etc.) had more workers than were employed in March by the three levels of government. LIBRARY NEWS One of the great unanswered questions of the Space Age is that posed by the continued | How of unidentified flying obj ject reports from witnesses throughout the world. They constitute a phenomenon oi such dimensions as to be worthy of a detailed and unbiased scientific study. This book is such a study. Standing aloof from the scoffer and fanatic alike, the author examines the modern and historical data which have contributed to the "flying saucer" legend. "Papa Hemingway" by A. E. Hotchner "The Diary of Anais Nin" edited and with an introduction by Gunther Stuhlman , "Feminine Forever" by Robert A. Wilson M.D. "Disaster by Default" by Frank Graham, Jr** Politics and water pollution "Pius XII and the Third Reich" by Saul Friedlander "Images of American Living" by Alan Gowans "The Easy Expert in Collecting and Restoring American Antiques" by Moreton Marsh ATTEND CHURCH EVERY SUNDAY past week included Charles Siegmund, Evelyn Aim, Carol leen Sutton and Lillian Sanborn! Ingersol and George Phalin of of Spring Grove; Marianne Nelson and Lucille A. Laver of Ingleside; Fred Anthony and Esther Glaser of Richmond; Steven Sandberg of Lake Villa; Catherine Ba.ron, Mae Stauffacher and Valbert M. Rhenborg of Wauconda; Mary Zahray and Tara Sullivan of Woodstock; John Rice and Josephine Roti of Wonder Lake; Patricia Swiek of Muntelein; Pageen Meier of Deerfield; James Nielsen of Clearwater, Florida; Charles Brody of Evanston; Geraldine LaGoo of Round Lake; John Juranko of Waukegan. Memorial Hospital Local patients during the McHenry and Mary Hogen and Norma Bivona of Wonder Lake. Harvard Hospital Mrs. Walter Steidle, Donald Calvert, William DeVries, Mrs. Robert Beat tie and Dcver Casey of McHenry and James Stendebach of Wonder Lake were patients the past week. Other Patients Seven-year-old Michael Fisher, son of Mr. and Mrs. Francis Fisher, Jr., of 610 N. Hill road, McHenry, was treated in McHenry hospital this past week for injuries sustained while playing with friends in the basement of his home. The youngster suffered a concussion in a fall. Exeluslv©!^ In This C-kMI UiUTUU n HK81T OWOMB 1/2 FRIED CHICKEN SHOE STRING POTATOES Ji;<; OF HONEY -- HOT ROLLS $1.50 TAKE OUT ORDERS $1.40 A1..M) -- SOMETHING DIFFERENT -- TRY OUR BAKED LAS AG N A f-^i$lahee C^ountrij. (^lub South End of Pistakee Bay PIIONE: 815-385-9854 A wonderful reunion between brother and sister took place this week when Nathan Lubke of Lakemoor welcomed his sister, Elizabeth Smith, of Santa Monica, Calif,, after an absence of twenty-seven years. Mr. and Mrs.' Keith Smith are guests of Mr. and Mrs. Lubke this week. needs women for both day and afternoon shifts. Expansion pro* gram respires m«f openings to be filled immediately. Ladies; check your opportunities for the highest earning in area. FOREMAN We are in an extensive expansion progrom and need experi e n c e d s u p e r v i s i o n . M e t a l trade background helpful but not necessary. APPLY PERSONEL DEPARTMENT BETWEEN 7 A.M. AND 4 P.M. MONDAY THRU FRIDAY OR FROM 8:30 A.M. TO NOON ON SATURDAY PHONE PERSONEL MANAGER BETWEEN 7 A.M. AND 4 P.M. MONDAY THRU FRIDAY OR FROM 8:30 A.M. TO NOON ON SATURDAY -- Appointments arranged -- 815-385-3964 or 653-2841 Manufacturing Company 4 Miles North of McHenry on Ringwood Rd. "An Equal Opportunity Employer" Ringwood; Illinois Announcing! THE BATTLE OF f Contest To Be Judged By "The Twilights" ENTER YOUR GROUP MOW NORTHWEST PIANO & ORGAN STUDIO 452 Dundee Ave. -- Elgin, 111. ARE CELEBRATING THEIR GRAND OPENING BY SPONSORING THIS BATTLE OF THE COMBOS! At THE KANE COUNTY FAIRGROUNDS On Randall Road Between Routes 64 and 30 -- St. Charles, 111. SAT., SIFT. 3 - 1 P.M. All entries must be in by Aug. 31 CONTINUOUS DANCING ALL DURING CONTEST -- NO CHARGE. Entry blanks available at Super Markets and Discount stores in tluj #rea or mail the entry blank below. | MAII^ TO: I Manufacturing Company 4 Miles North of McHenry on Ringwood Road "An equal opportunity employer" Ringwood, Illinois RATTLE OF THE COMBOS c/o N'.W. Piano & Organ 452 Dundee Ave. Elgin, Illinois Name of Group Leader Address City Phone Stale • Amaluer • Professional