The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

Sec.-2 -Plaindealer Dec. 196i|§|i; 1 ^ Ips m$i 'K V?^ '•'* • v-'V^ imc Wallace Johnson was oneof the winners of the Horatio Alger Awards earlier this year* And he certainly deserved such recognition, for notice his phenomenal business achievements! But see why computers can't remotely equal a charming hostess! For the more mechanized society becomes, the greater is the value of an attractive personality! Hy - George W. Crane, Ph. D., M.D. CASE H - 562: Wallace E. Johnson earlier this year received an Horatio Alger, Awards And he well deserved it, for he has risen from a poor country boy in Mississippi till now he is either the head or a director of 78 American business firms and corporations! At our recent meeting, he mentioned the Holiday Inns, of which he is president. "Dr. Crane," he began, "we have found tint one of the main keys to our success is the hostess! '•For customers like to be greeted with a friendly smile and a personalized approach. "So we have begun to imitate the airlines and exert unusual care in the selection and training of a hostess for each Holiday Inn. "She greets our customers; gives them advice andeyenputs the O.K. <m their checks when they want them cashed." COMPUTER VS. HUMANS Although this is a computer age, never forget the fact that computers do not smile! Nor do they pat a baby on the head or do the many other little personal favors that characterize a charming human personality! In fact, the more mechanized our age becomes,thegreat- SPECIAL Nov. 21st thru Nov. 28th TWO-POUND BOX REGULARLY KtTCHtN-nttk CAMDICS See Our Fine Selection Of Christmas Cards BOLGEB 'S Drug Store 1259 No Green McHenry 385-4500 er is the demand for good psychologists who "front" for their * firms before the public. A smiling, gracious waitress can make or break a restaurant! Same goes for aiiplane hostesses. Nowadays rival firms can match each other in the octane content of their gasolines or the price per $1,000 of insurance coverage, or the tensile strength of their Steel. So one firm can't "get the jump" on another in these engineering matters. But one company can still run circles around the other if it focuses on psychology! For psychology is still such a new field that one company may excel its rival by 50 percent or even 100 percent in psychology, though it cantt beat it by even 1 percent in mechanical matters. Mr. Johnson also made some other shrewd observations about the operation of America's big business firms. "We often franchise Our Holiday Inns," he added, "but our contracts demand that the franchise holder must keep up the good name and other virtues inherent in Holiday Inns. "If he doesn't, we have the right to cancel his franchise on a one-hour notice." As I nodded at this foresight, I asked: "But suppose he shrugs his shoulders and figures he can run his Inn under another name?" Mr. Johnson smiled. "The insurance company which usually holds the mortgages on his Holity Inn, will then foreclose that mortgage immediately! "So any franchise holder who doesn't wish to cooperate properly, not only loses the Holiday Inn name and service, but will be forced to pay off his mortgage at once!" If you are interested in business or sales and advertising psychology, then send for my booklet "The New Psychology of Advertising and Selling", enclosing a long stamped, return envelope, plus 20 cents. Clergymen and doctors can profit generously from it, too! (Always write to Dr. Crane in care of this newspaper, enclosing a long stamped return envelope and 20 cents to cover typing and printing costs when you send for one of his booklets.) CHRISTMAS-TREAT WATCH OVER UNINSURED Answer to PummIb tagoca EjuluEi eshei )W you can rower your montlly payments *30, $50, $70 or even mop I Your Liberty Office offers you a plan of action to pay your debts in full and lower your monthly payments $30, $50, $70 or even more. It's called the Liberty Consolidation Plan. Here's how it works: 1. Liberty provides the money to pay off all your bills now. If you like, Liberty will even write the checks and mail them for you. Or you can have the cash to pay them off yourself.. 2. You wipe out all your monthly payments oversight. You can get a Liberty Consolidation Loan in less than 24 hours. 3. You repay the Consolidation Loan with just one payment each month. You make only one payment at only one place, only once each month. 4. Your new payment is lower than the apiount you now pay. Usually you can reduce your payments $30 to $70 or more now. 5. You get to keep more of the money you earn. The extra $30, $50, $70 or more is yours to keep and enjoy Find out exactly how much a Liberty Consolidation Loan can reduce your payments . . . Call your Liberty Manager now so you can keep more of your next paycheck to spend for things you want! Loan Amount Payment Plan $792.23 $40 25 Month* 705.65 36 25 Months 555.25 29 25 Months 407.79 22 25 Months 249.59 14 25 Months EIGHTEENTH Above payments include principal and charges if repaid on schedule, but do not include Life and Insurance protection at group rate. Accident-Health III. II1TY LOAN C O R P O R A T I O N 900 Front St. Ph. 385-7360 ..0r 7""" < ^ 1* s. 1 • • IT • "L * il~ 14 | I* • * 10 1 20 u W: » II Two code department directors and the secretary of state have joined in an effort to prevent uninsured motorists who have been involved in accidents from being victimized in the purchase of insurance. Directors John F, Bolton of the bepartment of Insurance and Norbert J. Johnson of the Department of Public Works and Buildings and Secretary of State Paul Powell announced that all motorists certified by the Division of Highways to the Secretary of State's Of^cefor possible suspension of^^ibiiv licenses will receive a warning prepared by the Department of Insurance to purchase insurance only from a licensed insurance agent or broker of their choice. In some cases, insurance operators have obtained the names of persons facing censes and misled them concerning their insurance needs. This has resulted in the purchase of unnecessary insurance in some instances antfcha* rging exhorbitant rates in others, the three men said. ACROSS 2. Sheep 16. Elliptical talk 17. Anew 4. 18. Erase Christmas 19. Planet 6. Presage 20. Sleep 8. Merry 22. Measure 14. Set down 23. Direction 15. Routine 24. Turf DOWN 1. Sung, at 8. Earth Christmas 9. 100 dinars 2. Wager Noah's 10. Inactivity 3. 11. Bruised 4. Myself 12. Girl's 5. You name 6. Be proper 13. Stitches 7. Cleaner 21. Too 2 HOLIDAY HOME LIGHTING CONTEST SPONSORED BY MCHENRY CHAMBER OF COMMERCE - WEDNESDAY EVENING, DEC. 18 : . :Vv •• . f • . • " V*." ' Address Classifications - • .............. -- Colorful • Original • ................. Amusing (Send coupon to Mrs. Mildred Ritter, McHenry Drapery and Carpet Co. 1253 N. Green Street, McHenry, no later than noon, Dec. 18.) Winter Special bong mileage Goodrich * 7:75 x 14 black ^ Long'Mileage Goodrich ; ^ 8:15 x I5black s'S'-tr ' f Firestone fown & Country ' 1 7:35x15 6:50xl3 ' 6:50 x 15 ANTI-FREEZE $1.40 gal. Complete stock of Truck - Passenger - Tractor Tires & Chains McHenry Tire Mai 3931 W. Main, McHenry 385-0294 s "Northern Illinois' Largest Holiday Decorating Center" ith >u m ewenvee t d . . . an iziirifdtlon to enohaiitijieat To'capture all the glory and glitter of Christmas, we have arranged in a spectacle of beauty an infinite variety of ideas that will excite your imagination and satisfy each and every need. Imported Gifts for those Special People on your Christmas List Swiss Music Boxes Genuine Hummels Religious Figurines Holiday Punch Bowls Christmas Plates Venetian Glass Clowns Bell of Sarna from India 1IM-MERIA" I0P Kissing Bells H©!!y Garland Imported Ornaments Nativity Sets Wreaths Pixies Italian Miniature Lights (Indoor and Outdoor) 3 Icwerwecci FLORIST NURSERY GARDEN CENTER Rt. 14 and 176 Crystal Lake, Illinois PHONE 459-6200 ~ WE DELIVER Open Evenings Monday Through Friday 'til 9:00; Saturday 8:00-5:00; Sunday 9:00-5:00 X ;L;v'