The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

Future broadcast systems stress the importance of quality video PAGE 3 - PLAINDEALER - WEDNESDAY, FEBRUARY 24.1W2 By ED HAVENS ©It's early evening. A large projection television screen covering most of the living room wall is displaying the schedule of programming for the upcoming night's broad­ casts. , ,'. -t . Among the selections are the championship soccer match in Rio de Janiero between Argen­ tina and Brazil, a special live telecast from Moscow of the an­ nual Chopin piano competition, an exhibition of items for to­ morrow's auction at Christie's in London, an Australian televi­ sion network program about to­ day's popular music, and a documentary filmed in Peking (Beijing) on the Chinese dance troupe. And there*! more! In addition, there are the standard network and cable pro­ grams from which to choose, plus a two-way interactive com­ puter hookup which supplies in­ formation from stock market reports to chess instruction. The major decision of the evening is which shows should be watched and which should be preserved on video tape. A scene from the 21st cen­ tury. No, one more likely to be in anyone's living room by the year 1985. The home entertain­ ment industry is about to ex­ plode. Major new broadcast sys­ tems, including direct satellite to home programming, will bring a virtually unlimited choice of entertainment to the American consumer. Imagine... worldwide cov­ erage of live events and i features 24 hours a day, screen higt-resolution pictures, beautiful stereo sound fed dual language broadcasts for foreign programs--all will be readily available in the next three to five years. These complete home enter­ tainment/information systems will be to the 1980s and 1990s what color TV was to the 1960s and 1970s. jf,| - , ..fa Growing diversity Home en­ tertainment has already begun, with cable TV and home video the first signs of the growing di­ versity. Video cassette re­ corders are rapidly becoming die new entertainment source in many U.S. households. By 1985, VCRs will be even more important to the consumer public. With the tremendous va­ riety of programming, many special events will be broadcast only once, often in the middle of die night, and even more of­ ten several] lar interest will be shown at the same time. * For maTimnm flexibility of outttan&ngptMCTitttioM^M well as taping a show for view­ ing at a more convenient time, will allow maximum flexibility in getting the most program ma­ terial from the tuny available choices. The equipment used to trans­ mit and receive these will be far move i these progr re sophistic 's. Direct bn more apparent than when seen on present televisions. . stock market listings, and any form of printed matter will be available to the viewer at all times. grams Heated than even today's. Direct broad­ cast from satellites will provide greater signal quality, while nigh-resolution, large-screen television will reproduce evey detail'ofthe original picture. The audio portion of the pro­ gram will be in full-range stereo sound. This places a heavy de­ mand riot only on the basic set of equipment, but on the VCR Many pmgiams wiH be re­ corded for foture viewing while the owner is net present. If the video tape jams halfway through, n* program will be lost forever. R will tgiereforc.be even more important than it is today to chooae the highest quality video tape possible. Ken Kohda, TDK's vice president and general manager, agrees. "After die consumer Sblic sees the high-quality per-rmance of these new program distribution-Jbnpats/ their standards win riseetta liigher than they are today. < "If die reproducing medium can't accurately reflect what the consumer sees first-hand, theft that technology is lost. TDK is presently working on new developments in the man­ ufacture of video tape to remain in the forefront of video tape technology." The direct satellite broadcasts and sophisticated home viewing systems are only part of the story. Cable systems, the first alternative to network broadcasting, are continuing to diversify, and have finally achieved major market penetration after 32 years. Videotex, an adjunct to cable or .telephone, is a i two-way data retrieva This system, highly successful in various test markets of the U.S., allows the viewer serv­ ices that can be accomplished at home, like banking and shop­ ping. Electronic publishing is one of the latest video technologies to emerge on the scene. Called teletext, this over-the-air broad­ cast utilizes the capabilities of the computer and television to convey its technology. Always available Pages of news, advertising, system. These diversified program formats open up obvious new horizons for the yideo recordist. At present, network and cable television broadcasts offer a variety of movies, specials, local sports events, town council meetings, and grass-roots programming for direct off-the-air recording. Add to these satellite, videotex and taletjpit communications, and the recordist is given a variety of choices and reasons to reoord. A filing system on tape, for example, could be set up with daily stock listings from teletext. Or, salient points from adult education lectures could be compiled on video tape for concise point-of-reference material. The possibilities are infinite! More Important every day The role of video cassettes becomes increasingly important as these new systems enter the home television screen. TDK's Kohda explains, "With the ad­ vent of videocassette technol­ ogy, television no longer dictates the schedule of the viewer. "As television broadcast sys­ tems transmit almost picture- perfect quality and better sound into the home, die consumer will demand the highest quality and reliability that is available in video tape. "TDK, for one, has built its reputation on these factors from the beginning and intends to keep its research department very busy in the coming years." It's clear that a brighter day is dawning for the video con­ sumer. Ed Havens is technical services manager at TDK Electronics Corporation. Finishing Touch With Shutters EaeHy Instnfled on any type of surfaoe, Including brick end masonry, Woodsteed shutters from Bird • Son are the thdehlng touch for a vinyl siding eppltoatlon. Woodsteed shutters wW not Meter, peal or rot, and they never need J & L POOL CO. Cordially invites you to see, on display, the portable, affordable JACVZZI NOT TUB & SPA FOR '82 AMAZING LITTLE BOOSTER DEVICE DRASTICALLY IMPROVES FM CAR RADIO available. The effect is to bring in far away stations with sharpness and clarity, virtu­ ally eliminating that annoy­ ing "station fading" often experienced in suburban and country areas. The device, called the ASC-100 DX Stereo Expander, can be in­ stalled in minutes between the car radio and its antenna. Suggested retail price is $26. SO. It is manufactured by The Antenna Specialists Co, 12435 Euclid Avenue, Cleveland, OH 44106. A REMARKABLE littie de. vice not much larger than a matchbox, that can improve your FM car radio reception by drastically increasing the sensitivity of the radio, is now COSMETICS PATGATTONE Solas Director For Mary Kay Cosmetics "Learn the difference between making yourself up and making yourself beautiful" Come by for e FRH Skin Analysis BOOTH R STOP BY, TRADE FEBRUARY 26th, 27th, 28th IB LITTON Microwave Cooking m m ̂ Mfccrowav UKNung ^ ^ Free Microwave Cooking Demonstrations •SATURDAY, FEBRUARY 27, 12 NOON TO 8 PM • SUNDAY, FEBRUARY 28,11 AM TO 3 PM • AT BOOTH NO. 22 ' I V •-- • Learn how easy it is to cook with Litton's Meal-In-One Microwave Oven. / * V * • How to cook 1,2,3 foods, even a complete meal, all at once! • How to grill a cheeee sandwich fat 90 seconds, cook bacon in 2 minutes, bake a potato in 4 minutes! • A trained home economist will answer all your questions about microwave ovens. • Come taste the results for yourself! PRICES START AT: S379»5 Model 1011 Litton... changing the way America Cooks? Low price Litton range with microwave, too! • variable Power Control lets you change microwave cooking speeds as you change foods • 3.6 cubic foot oven interior • Clock automatically starts and stops the oven • Two chrome oven racks • Interior oven light • Two 8", two 6" plug-out surface elements • Fluorescent work surface light • Black glass oven door • 90-minute timers. Model 773 \B LITTON i Cooking Serving the McHenry Area for over 50 Years CAREY APPLIANCE SALES A S