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v \ Friday, July 12,1985 Section C Sports cars are affordable again Experts disagree as to the reason for the disap­ pearance of the affordable sports car for more than a decade according to a recent article in the Wall Street Journal. Some blame the rising gas prices of the 1970s. "Everything was econo- boxes," says Warren C. Christell, vice president of marketing for Toyota. "All the talk was how far can you go on a tank of gas." * Others maintain that auto makers overreacted to the rise in gas prices. "It wasn't the market that went away and came back/' says Michael J. Bennett, marketing director of Reliant, "it was the vehicles that left America." Either way, everyone agrees that the recent stablizing of gas prices has, as Toyota's Mr. Christell puts it, "really freed up the psyche. Now everyone says, *1 want to have fun." ' Up until recently, the sleek Pontiac Fiero and the chunky but speedier Honda CRX have met the demand for an affordable two-seat sports car. Auto makers had long thought the entire market could only bear 125,000 such cars a year. But in 1964, Pontiac sold 100,000 Fieros, three times more than early estimates, and the CRX sold half that number. The market for two-seaters is expected to ex­ pand to as many as 500,000 a year by the end of the decade. One reason is that about half the cars are sold to single people. Families with several drivers are also attracted to two-seaters as a se­ cond or third car. So two-seaters can serve two purposes for manufacturers: they can get entry- level buyers, and they can hold on to older ones. The auto makers are aware there's no guarantee that demand for two-seaters will hold up. Hon­ da's Jerry Bengston warns, "Inject fuel economy back into the picture, and all these could go the way of the dinosaur." -v-r "i-V \v \ ; \ \ x-\ I"- !-R= •NEW" 85 CHEVETTE DOWN PER * MONTH NEW 1985 CAVALIER full factory \ 1 equipment Wwllli ONLY •141" PER MONTH % A.P.R. FINANCING ON K-10&C-20 FLEETSIDE PICKU NEW CHEVY K-10 FLEETSIDE 4 WD. •5.0UERV8 •AM RADIO •STEP BUMPER •MUCH MORE 09 PER M0. COME ON IN AND "STEAL" A REAL DEAL BEFORE THE DUSTSETTLESONOURREMODELING A LITTLE INCONVENIENCE, BUTBIGSAVTFTGS! NAIL DOWN A GREAT USED CAR! OLVO WAGON Clean Car WAS SIMO *1260 73 OLDS "N" . Clean & loaded WAS JAA $1995 *1480 i'SWEEP UP" ON A BRAND NEW SUBURBAN wBLAZER WE'RE LOADCD WtlH 'EM CHEVY CHEVETTE 4 Cyl., Auto.. Radio, Air *3245 82 CADILLAC COUPE Loaded, Under 28,000 Miles Tm '11.335 81 HONDA ACCORD 5 Speed, Sunroof, Cassette *6325 77 CHEVY IMPAU V8, Auto., P.S., P.B., Air S2495 *1888 •1 CHEVY PICKUP 4 Speed, Economy $5495 $4888| 82 CHEVY CITATION 4 Cyl., 4 Speed, Air jg| *4470 M CORVETTE "Loaded" Must See 78 CMC SUBURBAN 4x4 $4495 3842 82 CHEVY CITATION V6, Auto,, P.S., P.B., Air Z\ *4977 81CAMARO 6 Cyl., 3 Speed, Sunroof um $4270 "STPONTIAC GRAND PRIX Auto., P.S., P.B., Air WAS u.A*A $6495 5960 79 PONTIAC CATAUNA V6, Auto., P.S., P.B., Radio *32751 82 CHEVY CITATION 4 Cyl., 4 Speed, Cassette um *3877 82 PLYMOUTH TUMSM0 4 Speed, AM/FM Radio $4495 '3990 63 NISSAN SENTRA WAGON 4 Cyl. Auto, Air. Cassette. Oefogger W495 *5990 SS CHEVY CAPRICE "Loaded" WAS $12,500 11,990 79 MERCURY ZEPHYR WAGON Economy Wagon WAS M $2495 *1875 79 DODGE VAN V8, P.S., P.B., Air, Auto. *3865 •0 V.W. RABBIT 4 Cyl., 4 Speed. Economy Z« *2633 77 MONTE CARLO V8. Auto.. P.S., P.B., Air WAS GF 4 AM $2495 1463 73 CHEVY NOVA V8, Stick, Radio Z\ *1288 (0 V.W. RABBIT 4 Cyl., Auto., Cassette, Defogger WAS $3760 *2635 83 FORD PICKUP V8, Auto., P.S., P.B., Air $7995 84 CHEVY PICKUP 4x4 V8, Auto., P.S., P.B., W/Plow $9995 ^9630 77CHEVY SUBURBAN V8, Auto., P.S.. P.B. *2390 WAS $3495 79 CHEVY MAUBU V6, Auto., P.S., P.B., Tilt $2995 *2288 84 FORD CONVERSION VAN "Loaded Conversion" Sim *12,9991 Let Ggfj Chevrolet Make Your Day, USE YOUR' ( S I 5 ) 3 8 5 - 2 1 0 0 ^ ^ 79 MERCURY BOBCAT 4 Speed, Economy WAS $2995 *2260 82 GMC VAN CONVERSION "Full Conversion" *7890 SI FORD PICKUP 4 Speed, 6 Cyl., Cap *4275 • Down Payment •S^rv l fce Work • Secur i ty Deposi t" »GM Par t * MCHENRY«08 N. Front St. is..™ HOURS: M TH 99; FRI. SAT. Ml CkfitIB SUNDAY ••BASED ON 48 MONTH GMAC CLOSED END LEASE WITH *99 SEC DEP. TAX. TITLE AND DESTINATION EXCLUDED •BASED ON 8 8% GMAC FINANCING WITH 1500 DOWN OR EQUIVALENT TRADE